(By Charlie Sislen) Our previous essays have focused on strategies to help radio salespeople grow revenue. Given the current challenges that all Americans are facing, we wanted to take a step back and appreciate the compassion and generosity that is flowing from our industry. Community involvement has always been one of radio’s strengths, and that has the collateral benefit of increasing the power of an advertiser’s message.
Here are some of the stories about the radio industry helping each other and their communities, reported to us by Radio Ink over the past couple of weeks.
Radio Serving Listeners
Entercom informing local communities
Beasley’s Community of Caring provides information to its listeners
iHeart Cleveland raises awareness with 10,000 PSAs
Townsquare’s Town Hall to inform local residents
Hubbard speaks directly to its listeners
CBS Radio provides much-needed information
Grace Broadcast Sales addresses the emotional impact
Radio Serving Local Businesses
How Big Radio is connecting consumers with local businesses
The KXLY Group’s Operation: Grub & Growlers
Beasley Boston encourages consumers to support local restaurants by purchasing gift cards
Radio Caring for Its Own
WFAN helps its employees transition to working remotely
Sun Broadcast Group’s Smart-Work Initiative
United Stations offers its employees assistance
Galaxy Media adjusts staffing and launches a Facebook page
Radio Providing Services Free of Charge
The NAB’s Coronavirus Response Toolkit
Stations affected by coronavirus can get “In the Mix” for free
Free content from SupeRadio
ABC Audio’s COVID-19 digital text feed available free to stations
Free app from RadioMax
Free jingles from TM Studios
Charlie Sislen is a partner at Research Director, Inc. He can be reached at 410-956-0363 or by e-mail at [email protected]. This essay is part of a series titled “Growing the Radio Pie.” To view past articles, visit The Ratings Experts at Research Director, Inc. online here.
