Libsyn Shares June 2024 Podcast Ad Rates
Want to know what Libsyn's June 2024 Podcast Advertising Rates are, including the highest and most accessible CPM categories? You now have your answer.
BBC Sounds Recaps 2023’s Huge Uptick In Podcast Audience
In 2023, BBC Sounds experienced a significant surge in listenership, with more than 2 billion plays of radio, music, and podcasts from January to November. Podcasts, in particular, saw a 34% increase in listeners compared to the previous year.
Magellan AI Update Seeks Podcast Attribution Details
Magellan AI has announced an update to its Measurement product suite, introducing podcast-to-podcast attribution. This new feature enhances the ability of podcast marketers to analyze the effectiveness of their growth campaigns.
Mailchimp Cuts Audacy Podcast Contract After Union Concerns
Intuit Mailchimp has abruptly ended its contract with Audacy's Pineapple Street Studios after refusing to employ unionized workers. Pineapple Street staff unionized last fall, which has become more prevalent in the digital audio space as workers seek better conditions.
UK’s Adelicious Chooses Realm As US Podcast Partner
Scripted podcast production company Realm is partnering with UK-based independent podcast hosting and monetization network Adelicious. In this deal, Realm will exclusively represent Adelicious' array of shows for advertising in the US market.
TikTok Leaves The Podcast Game Behind, At Least For Now
TikTok's podcast experiment, which started earlier in 2023 and spent most of the year under the radar, is coming to a close. Beta testers of "Podcasts on TikTok" received a message from the social platform announcing the feature's discontinuation.
Elon Musk Biographer Goes Beyond Book In New Podcast
Walter Isaacson, most recently known for his bestselling biography on Elon Musk, has released a four-part podcast series with iHeartPodcasts and Kaleidoscope. The series, titled On Musk, follows Isaacson's experience shadowing the enigmatic Musk.
Warner Bros. Discovery Signs Podcast Alliance With Spotify
Spotify and Warner Bros. Discovery have entered into a partnership to enhance the TV and film giant with podcast distribution and monetization. Spotify's Megaphone will now be responsible for hosting and distributing Warner Bros. Discovery’s range of podcasts.
Back To Nature: Adalyst Media Picks Up ‘1000 Hours Outside’
Adalyst Media, a podcast network catering to women and mothers, has added The 1000 Hours Outside Podcast to its lineup. The podcast, hosted by Ginny Yurich, targets parents seeking to enhance their children's development through outdoor activities.
Instagram Starts First Podcast With Spotify and Cooper’s Unwell
Instagram has launched its first branded podcast, Close Friends Only, with Alex Cooper’s Unwell Podcast Network and Spotify. Part of the Trend Talk series, the audio and video podcast debuted with Doja Cat and Ice Spice as the first episode's co-hosts.
