Latinos Spend 35% More Time On Podcasts Than US Average
The US Latino population already spends almost an hour extra per day listening to audio compared to other demographics. Now that audience is increasingly turning to podcasts as a favored format, according to a new report from Edison Research’s Share of Ear.
Government Podcasts Lead Ad Rates As Election Nears
As the election approaches, Government genre podcasts topped the list of Libsyn's measurement of podcast advertising rates for September. The average cost-per-thousand for a 60-second ad in September was $21.37 - a slight increase from August’s rate.
Edison Podcast Metrics Names the 5 Most Popular Kids Podcasts
As podcast use grows among children for fun and education, Edison Podcast Metrics has revealed, for the first time, a list of the top five kids podcasts among those 12 and under, offering insight into the most popular shows captivating the youngest audiences.
The New York Times To Put Its Podcasts Behind A Paywall
Another legacy media brand is making changes to how its original podcasts are distributed in a move to grow its own audio platforms. Starting in October, The New York Times will make its archives, including The Daily and The Ezra Klein Show, subscription only.
TikTok To End Music Streaming Service After Less Than Two Years
TikTok has announced that it will shut down its music streaming service, TikTok Music. The social media giant's parent company, ByteDance, launched the platform halfway through 2023 in an attempt to compete with major services like Spotify and Apple Music.
iHeartMedia’s My Cultura Nabs ‘Radio Ambulante’ From NPR
iHeartMedia announced a new partnership with Spanish-language podcast production company Radio Ambulante Studios. The deal moves Radio Ambulante and its entire catalog of shows to iHeart’s My Cultura Podcast Network, after previously residing with NPR.
Triton Digital Integrates Sounder’s AI-Powered Promo Hub
Triton Digital has integrated Sounder’s Promo Hub into its Audio Insights Dashboard. The feature is designed to automate tasks related to podcast promotion and content creation. Triton Digital acquired Sounder in March to enhance its brand-suitability solutions.
August Sees Big Podcast Ad Spenders with BetterHelp Leading
The August podcast advertising report from Magellan AI highlights shifts among top spenders and major movers in the industry. The past month sees BetterHelp comfortably lead the list despite a slight month-over-month decline, with $6.45 million in spending.
Remote News Service Adds Stations in Wisconsin and Michigan
Remote News Service has expanded its reach into Wisconsin and Michigan, partnering with Robinson Media and Sovereign Communications. The coverage has been added to station clusters in Prairie du Chien, Viroqua, Soo, and Sault Ste. Marie.
Cloud-Based Backbone Networks Becomes Backbone Broadcast
Backbone Networks Corporation has rebranded to Backbone Broadcast, signaling a new chapter in the company’s work in cloud-based broadcasting. Alongside the rebrand, the company has unveiled Backbone SoundSystem, designed for live events.
Our Print Magazine: Radio Ink
The 2024 Radio Wayne Finalists
New! People on the Move
