Audio Ink

As Major League Baseball Opening Day arrives, SiriusXM has set its coverage plans for the 2024 MLB season. The satellite broadcaster's MLB Network Radio is returning with the addition of two former MLB stars to the channel's broadcast team.

The new partnership will allow PodcastOne to offer advertisers audio advertising with one-to-one targeting abilities. PodcastOne will now be able to use AdsWizz’s suite of products, including Audio Ad Insertion Software for on-demand content, AudioServe for campaign management, and PodWave, a marketplace for podcast audio inventory.

The two companies announced on Wednesday that Slacker Radio's audio ad inventory in the U.S and Canada is now part of Triton Digital's a2x programmatic audio advertising exchange. Triton's a2x enables programmatic buying of targeted online and mobile audio ad inventory.

iHeartRadio is now accessible through Siri Suggestions and Siri Voice for listeners who have iOS 12, or a newer iOS version, iPhone. They can use these Siri shortcuts to listen to music and podcasts on iHeartRadio with the shortcut feature.

NextRadio's TagStation is launching a new campaign measurement tool called The Dial Report. According to the team at NextRadio, this report will provide analytics and insights about radio ROI, by measuring campaign results and listener behavior for advertisers regarding their radio campaign using the NextRadio app.

TikTok has announced that it will shut down its music streaming service, TikTok Music. The social media giant's parent company, ByteDance, launched the platform halfway through 2023 in an attempt to compete with major services like Spotify and Apple Music.

SiriusXM has signed a new agreement to become the exclusive audio broadcaster of the Masters Tournament. The 2021 tournament is set for April 5-11 at Augusta National Golf Club in Georgia.

Two of NPR’s most popular podcasts -- Pop Culture Happy Hour and Embedded -- and the latest NPR Podcast -- How I Built This -- will appear at Midroll's "Now Hear This" podcast festival next month.

That announcement was made Wednesday. The joint sports talk venture between NBC Sports and Westwood One can be streamed via Apple Music.

This football season, Skyview Networks will become the exclusive audio distribution, inventory management, and production partner for Penn State’s Nittany Lions and Virginia Tech’s Hokies through an extended partnership with Playfly Sports Properties.