StreamGuys is making a push into culturally targeted audio advertising, launching SGcreative in partnership with Nueva Network to deliver real-time, geo-targeted ad content to Hispanic and multicultural audiences across the US at national scale.
The service pulls in real-time data, including weather, traffic, and local updates, then uses AI and dynamic ad insertion to generate sponsored audio messages tailored to each listener’s location. A listener in Los Angeles hears an ad paired with LA-specific traffic or forecast details, while a Chicago listener hears the same format localized to their market. Campaigns run across the StreamGuys Ad-Network in top US markets in both English and Spanish.
The listener-facing product is branded by Nueva Network as Que Onnda Today, a format built around geo-targeted, time-sensitive audio segments reaching Hispanic and multicultural audiences across terrestrial radio, digital streaming, podcasting, and social media.
For publishers, SGcreative offers access to national advertising campaigns that would otherwise be out of reach, with StreamGuys handling the ad network infrastructure.
StreamGuys VP of Digital Sales and Strategy Dara Kalvort commented, “Publishers with relevant audiences can easily participate in the network and get access to new revenue.”
Nueva Network Founder and CEO José Villafañe said, “For Nueva Network, serving the Latino community means delivering content and advertising that feels authentic, timely and meaningful. Working with StreamGuys, we can elevate that experience by pairing real-time relevance with creative storytelling.”
