(By Eric Rhoads) It’s no secret to you and me that radio is reliable in a disaster. Yet it’s refreshing when others “get it,” especially the media reporting on the recent hurricanes and fires, which stated that it’s been local radio that saved lives and communicated when consumers had no power, no cell phone towers, and no television.
Another great idea to help local businesses from the CMG family of radio stations. Even though Tampa Bay was not directly hit by Hurricane Irma, many businesses felt the impact of the storm. Cox Media Group is launching Cox Media Group Cares Tampa Bay, a brilliant idea to help local businesses and a great way to build strong community relationships.
It’s 3 a.m. ET and the crew for This Morning – America's First News is starting the day from Compass Media Networks’ news operation embedded within the walls of Dow Jones’ Princeton, New Jersey news center. For this team of dedicated broadcasters, it all nearly ended in November 2014 when the show almost shut down due to a downsizing. Here's the story of how it was saved.
(By Ansel Olsen) When brands and influencers do it right, they create unforgettable, hilarious, or heartwarming recall that provides optimal brand lift. By associating itself with an influencer’s brand, advertisers can successfully create a halo effect around their company. This halo effect serves as a warm introduction to that influencer’s network of followers, friends, and fans.
Michael Dudley of Guntersville, AL, could not persuade the Commission to reduce his big fine after being caught operating two illegal stations from his home.
(By Ronald Robinson) One of the more dependable and respected individuals who is continuously working on the creation of effective radio ads is the wily veteran Roy Williams. In a recent article Roy points out the efficacy of including sensory modalities in the copy – the things that stimulate the attention of, and elicit emotional responses from, the audience.
Integr8 Research released its third in a series of posts exploring how changing technology impacts radio listening. The company interviewed 3,140 15 to 39-year-olds who listen to a local radio. The latest research discovered that local FM radio stations remain the leading source for 15 to 39-year-old listeners to learn about new music.