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Veritonic Teams With Adjust For Mobile Device Measurement

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Veritonic has announced a new collaboration with measurement and analytics firm Adjust. Via advanced integration, Veritonic can now enhance its audio attribution capabilities with automated and detailed in-app conversion data from mobile devices.
Fast Food Drive Thru

Radio Advertising Feeds Fast Food Restaurant Success

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A recent Nielsen Scarborough study highlights a significant opportunity for fast food restaurants to better target their core demographic through radio advertising. As an industry that leans heavily into TV marketing, quick-service restaurants are missing out.
Binnie Main BBCH

Binnie Media’s Maine Goal: Raise Money For Kids In Need

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Binnie Media's 19th annual Cares for Kids Radiothon brought in an impressive sum for the Barbara Bush Children’s Hospital at Maine Medical Center. From March 14 to 16, Portland's 107.5 Frank FM and 99.9 The Wolf helped raise $455,226 in donations.

Radio’s Top Advertisers Look Familiar As Spring Brings Old Friends

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Progressive Insurance continued its relentless domination of the national radio advertising market in a week that saw three familiar names return to the top five. Media Monitors data saw NBCUniversal's Peacock streaming service drop off the list, following the Oscars.
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SBS Clinches Millions In Settlement Over Failed VOZ Media Deal

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Spanish Broadcasting System has secured a multimillion-dollar settlement with VOZ Media, stemming from VOZ's failure to finalize its $64 million acquisition of the SBS Mega TV division. SBS initiated legal action against Orlando Salazar and his company in October.
Pat Bryson

5 Ways To Be The Best Seller In Your Market

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(By Pat Bryson) If you're a radio salesperson, you know there are lots of us out there. When you call on a new or existing client, you may have been the fifth or sixth sales representative in their door that day. With all this competition vying for a businessperson’s time, how do we stand out?
Loyd Ford

Become An Advertiser’s Asset: 11 Keys To Active Listening

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(By Loyd Ford) We all know what it’s like to be left out. What’s that feeling? Fear. You’ve probably heard some sales managers say, “In every sales call, someone will be sold. Them or you.” But this leaves out the most important part.
Rick Fink

The Clients’ Bill of Rights

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(By Rick Fink) Most of the people reading this are in one way or another part of the process of selling advertising. Because your clients are spending money with you, they deserve the utmost attention from you. Your clients have a right to expect the following:
Radio Station Generic

Washington Broadcasters Find Radio’s Value At The State Level

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Radio still holds great sway on a local level, according to a recent SmithGeiger study commissioned by the Washington State Association of Broadcasters. The survey of Washington state residents highlights the enduring trustworthiness of AM/FM.
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Last Chance: Nominate Radio’s Most Influential Women By 8p ET

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Since its inception in 1999, Radio Ink's Most Influential Women in Radio list has served as a prestigious recognition, celebrating the exceptional talent, spirit, and contributions of women across all roles of the radio industry. Join us in celebrating MIW's 25th anniversary.

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March 11, 2024


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