Ray Carroll is an Account Executive for the Cumulus Radio Station Group Houston. Ray is also a 2018 Radio Ink Radio Wayne finalist and he'll be hearing his name announced with just a few others at the Radio Show this week in Orlando. Ray told us about one success he's been having with the City of Houston that continues to grow every year. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)
(By Bob McCurdy) I had a conversation with an extremely large national advertiser last week about the best way to maximize radio’s reach. He got me thinking. So what is the best way to schedule radio commercials to quickly generate the greatest reach? Let’s dig down.
(By Spike Santee) The Magna Report indicates the advertising pie in America is growing faster than expected while radio’s slice of the advertising pie continues to shrink, falling 4.7% this year and expected to lose another 4.7% next year. With a little extra effort, we can fix that!
(By Jeff McHugh) There are not many scripts for a drive-time entertainment radio show or podcast. Usually, one person leads and a partner or partners react to move the conversation forward, much like improvisational theatre. I recommend improvisation classes to build on your reacting skills. But until you find a group and get signed up, here are some games to play off-air with your team.
Kalil & Company announced the latest purchase for Educational Media Foundation. WPFM-FM (107.) in Panama City is being sold to EMF by Powell Broadcasting. The Powell Group owns stations in Panama City and Sioux City, Iowa. How much EMF is paying for its latest signal was not announced.
Broadcast attribution platform AnalyticOwl has launched NumericOwl, a predictive attribution benchmark tool. It's hopeful this new tool will help advertisers and media companies predict response levels to commercials.
At the Radio Show in Orlando next week, Matt Cowper's name will be announced following the Advertiser Breakfast, Thursday morning. Matt is a Radio Ink Radio Wayne finalist in the Stu Olds National Sales Manager category. The Beasley Media VP, based in Philadelphia, oversees Tampa, Vegas, Fort Myers, North Jersey, Boston, Fayetteville, Charlotte, Augusta, Detroit, and Boca.
(By Ronald Robinson) In the past week I've "been to the coalface," so to speak, and gently debated some of the issues I've discussed in this blog with someone who has the hands-on experience to make a strong case for whatever his views are. Here is a portion of the discussion I have been enjoying with a former station owner.
Nashville’s TalkRadio 1510 WLAC will now simulcast on 98.3 FM. The 98.3 FM signal will broadcast across the southern portions of the Nashville area, including Williamson County and the Franklin area. WLAC will also now be heard on WSIX-FM on HD-2 and continue to broadcast on 1510 AM.
A Texas bankruptcy judge issued an order Thursday approving the disclosures and solicitation materials for iHeartMedia's Chapter 11 plan. With this latest approval iHeartMedia is now closer to restructuring $16 billion in debt and emerging from bankruptcy a stronger company.