Hispanic Radio Networks Unveils ‘The Influencer Network’
Hispanic Radio Networks has launched The Influencer Network, a new platform designed to connect advertisers with Hispanic audiences across the United States. This initiative harnesses the on-air and digital reach of HRN’s popular syndicated radio personalities.
Radio Holds Reach and Influence For The NFL Postseason
With the NFL postseason approaching, Westwood One is giving an updated look into how football's radio coverage remains a premier advertising platform for brands aiming to reach the sport's most engaged fans, stacking on previous findings from the 2023-2024 season.
Anxiety Squeezes National Ad Spending Ahead of Election Day
The week before the election saw a slight cooling of national ad spend, with a few exceptions. Media Monitors’ latest report showed Progressive holding steady in its spending and some new names pop up as the holiday season prepares for full force.
NAB Appoints Sean Perkins as CMO for NAB Show Marketing
The National Association of Broadcasters has appointed Sean Perkins as Chief Marketing Officer and SVP of Global Connections and Events. In this role, Perkins will lead marketing strategies for NAB’s flagship events, NAB Show and NAB Show New York.
Radio Stations Must Heed FTC’s New Sponsored Content Rules
Radio stations running testimonials and sponsored content through social media channels need to be aware of new FTC regulations aimed at curbing deceptive advertising practices. The new rules were created in response to unchecked influencer behavior and AI.
How A $.79 Pocket Protector Saved One Station $1000s
(By Pat Bryson) One of my sales managers sent me this example of how the message can make all the difference in whether or not we get, or keep, the sale. Having the right message becomes even more critical in difficult economic times. Here's his story:
The Art of Buyer Emotion
(By Loyd Ford) I am certainly not the first person to share that sales can be emotional for a seller. In fact, this is perhaps one of the key reasons people fail at selling. It’s like public speaking: there is fear in the water and some people cannot overcome it.
MIW Honors Erica Farber with Rebranded Mentorship Program
Mentoring and Inspiring Women in Radio has rechristened its Mildred Carter Mentorship as the Erica Farber Mentorship in Management, supporting women in senior leadership roles across radio broadcasting. Applications for the 2024-2025 program are now open.
Ex-FCC Chair: Congress Must Check Presidential Media Powers
Following threats from former President Donald Trump, former FCC Chairman Tom Wheeler is calling for Congress to review and check the emergency executive powers given to the President that could be abused to bring the Commission in line with a political agenda.
Urban One Expands Its Spanish-Language Reach With La Mega
Urban One has entered a Local Management Agreement with La Mega Media, Inc. and Lazo Media LLC to expand Spanish-language radio programming in Cleveland, Columbus, Cincinnati, and Indianapolis under the La Mega brand.