Convert Your Listeners Into Dollars

(By Charlie Sislen) Many stations have taken their weekly cume and converted that into dollars spent. Often called “Spending Power,” it can be acquired from Nielsen Audio software or Research Director, Inc.’s sales tools.

The iHeart Strategy

CEO Bob Pittman has been consistent for years. He wants iHeartMedia to be everywhere listeners are with the products and services they expect. And as of today, iHeart is on over 250 platforms and 2,000 devices.

Which Advertisers Dominated Radio?

According to Media Monitors, through the first six months of the year, Home Depot, GEICO, Liberty Mutual and McDonald’s ran the most commercials on radio respectively. However, auto was also very dominant. Let's look at the details.

iHeart Q2 Revenue Up Thanks To Digital

iHeartMedia executives held a quarterly earnings call for the first time since before the company filed for bankruptcy in early 2018. Q2 revenue was up $21.6 million, or 2.4%, over Q2 2018. Digital revenue jumped $22.5 million thanks to podcasting.

Baltimore Jocks Land TV Show

The Baltimore Sun is reporting that 98 Rock (WIYY) morning team — Justin Schlegel, Scott Reardon, and Josh Spiegel — will be featured in a limited-run, Saturday night TV show on WBAL-TV.

iHeart Is All In On Podcasting.

During iHeartMedia's Q2 earnings call, Thursday, CEO Bob Pittman spent a lot of time talking about podcasting. The company is all in on the podcasting craze and is certainly taking the lead in the radio industry when it comes to podcasting.

Who Are The Best Managers In Radio?

It's time to make your nomination for Radio Ink's 2019 Best Managers in Radio list. Nominees must be current General Managers, Market Managers, or Regional Vice Presidents. The deadline for nominations is Monday, August 19 at 5 p.m. Make your nomination HERE.

Telethon For Shooting Victims, Families

Entravision will host the El Paso Strong Telethon to raise money for the victims and families of the tragic shooting that occurred on August 3. The telethon will take place Sunday, August 18

Kennesaw Football Sticking With Dickey Station

Kennesaw State University in Georgia, and Dickey Broadcasting Company, have extended their partnership to make Atlanta Sports X 106.3/103.7 the official home of KSU football for the 2019 season. The partnership goes back to 2015.

Entercom’s Channel Q Adds 9 More Markets

The LGBTQ+ Talk Radio Network is adding 9 more markets bringing the total number of markets for the format to 28. Entercom is using HD Radio to add the additional 9 markets.

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July 22, 2019
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