Bobby Bones and iHeart Extend Their Country Partnership
After a decade of success in Nashville and beyond, iHeartMedia has announced the renewal of its partnership with its top country personality Bobby Bones. Bones will continue his work as Vice President and Creative Director of iHeartCountry.
McVay, Johnson to Lead Radio Vendor Alliance’s Pre-CRS Seminar
McVay Media President Mike McVay and Tracy Johnson Media Group President Tracy Johnson will be at the helm for the first-ever Country Radio Seminar pre-show forum, held in conjunction with the Radio Vendor Alliance, on March 17 in Nashville.
Out of Prison, Onto The Radio
Former Baltimore Mayor Catherine Pugh, who served two years in prison after pleading guilty to corruption charges, will be filling in for Larry Young on WOLB-AM. The station is owned by Urban One.
Radio Recruitment Dollars: Lesson One
(By Chris Stonick) For the past year, I’ve given you ideas to improve billing. Now, I am giving you a series laying down a blueprint of how to go after recruitment dollars. Why go after this relatively untapped gold mine?
Nielsen: Radio Can Make Up For Audience Share That CTV Can’t
As media continues its rapid shift, advertising strategies have to adopt an adapt or be left behind mentality. This point is being driven home by a new Nielsen analysis revealing that replicating 2023's media plan could lead to a 12% decrease in consumer reach.
Market Attribution Solution Partnership
iHeartMedia and Neustar are partnering on a solution for end-to-end marketing attribution for broadcast radio. The solution aims to seamlessly integrate iHeart’s radio engagement data with Neustar’s customer-level marketing attribution models.
Momentum Carries Record Fundraiser
More than $200K was raised in Visalia, California during a radiothon for St. Jude Children's Research Hospital. Momentum Broadcasting stations 106.7 KJUG Country along with sister station 99.7 Classic Rock raised a record $207,684 during the two-day St. Jude Radiothon.
South Dakota Radiothon Hits New Milestone for St. Jude
Riverfront Broadcasting’s annual Black Hills Cares for St. Jude radiothon set a new fundraising record, collecting $95,154 in donations from XROCK (KDDX) and Eagle Country (KZZI) listeners across Rapid City and Spearfish, SD.
‘ALT’ Leaves Albany As Pamal Flips WINU Classic Country
Pamal Broadcasting has decided to steer its Altamont, NY-based WINU 104.9 frequency towards Country music, introducing a format branded as "Big Country." The format switch gives the company two signals in competition with Townsquare Media’s heritage Country, WGNA.
Baylor Budget Reallocation Leaves KWBU with $200,000 Shortfall
Baylor University is eliminating its financial support for Waco Public Radio KWBU starting in June, a move that will affect 20% of the station’s $1.16 million budget. The cut is part of a broader university initiative to reallocate $10 million to its academic mission.
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