Jesus Lara has been named GM of Digital, Content, and Entertainment for radio at Univision. He moves to Univision from SBS where he was working on digital initiatives. Lara will be based in Miami and reporting to Chief Local Media Officer John Eck, who said, “Jesus is an accomplished and creative industry veteran with an entrepreneurial spirit and a unique blend of experiences in music, marketing, and digital. I’m confident that his leadership will help propel our radio business to new heights.”
In his new role, Lara will be working closely with Univision Communications President/Music Jorge Ferrada and, the company said, with GMs across the country and leaders at Univision Local Media.
Lara said, “I am thrilled and honored with the opportunity to lead this incredible portfolio of brands. I look forward to working closely with John and the senior management team, in positioning the radio group for the future with a renewed and keen focus on leveraging Univision’s strong culture, creating great content, and developing powerful code.”