Sports Radio Ads Outperform TV on Trust and Action, Data Shows
While marketers still funnel millions of ad dollars into high-profile sporting events on TV, savvy brands are finding real ROI on AM/FM. Analysis shows sports radio listeners aren't just fans; they're fanatics who reward brands aligned with their teams, in season and out.
FCC’s Gomez Warns Consolidation May ‘Hollow Out’ Broadcasting
Less than a week after fellow Commissioner Olivia Trusty expressed her belief that broadcast ownership deregulation would boost competition, the FCC's Anna Gomez used her State of the Net Conference address on Monday to argue for just the opposite.
The Most Recognized Traits of Highly Successful Radio Stations
(Mike McVay) A couple of decades ago, Edison Research President and Co-Founder Larry Rosin and I collaborated on an analysis, The 7 Traits of Highly Successful Stations. We looked at stations that had big ratings and were strong revenue generators. The traits were clearly evident.
2016 Radio Tried To Tell Us; Did We Listen?
(John Shomby) If you haven't seen, the internet decided that "2026 is the new 2016." I thought about where our industry was in 2016 vs. where it is today. Radio already knew the issues then. The story is what we did - or didn’t - do next.
iHeartMedia Lights Up Las Vegas Radio Dial With Neon
iHeartMedia Las Vegas has flipped 93.1 The Mountain to Neon 93.1 (KYMT), swapping Classic Rock for Variety Hits. The new brand blends Pop, Rock, and Hip-Hop from the past three decades, while keeping station personalities, including The Woody Show.
RAB: Digital Revenue Is Now Radio’s ‘Primary Growth Engine’
As more radio operators go "digital-first" or favor hybrid sales models, digital advertising now accounts for one-quarter of radio industry revenue, reaching $2.3 billion in 2025 and offsetting declines in traditional sales, according to RAB's Digital Benchmarking Report.
Launching A Local Radio Sales Investment Team
(Loyd Ford) Launching a Sales Investment Team for your local radio cluster isn’t a budget line item; it’s a mindset. It’s a declaration that sales growth doesn’t come from cutting or waiting for better market conditions. It comes from building culture and opportunity with intention.
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Record December Helps Podcast Ad Spending Leap 32% In Q4
As traditional audio brands searched for footing in Q4, podcast ad spending exploded, with December shattering expectations. But the real story isn't just growth; it's where the money went and what advertisers discovered about video versus audio-only shows.
Paige Nienaber’s Midweek Idea Dump: Tales From The Bowl
(Paige Nienaber) Congrats. You survived The Bowl. That used to be something that it was just a given that a station would do something with. Why? Because it’s omnipresent and we need to acknowledge omnipresence. Not a ton of highlights from 2026, but here are the top three.
Audacy Named Exclusive US Sales Partner for Sonos Radio
Following its partnerships with iHeartMedia and TuneIn for streaming radio distribution, Audacy will serve as the exclusive US sales and distribution representative for Sonos Radio's streaming inventory under the Audacy Digital Audience Network.
Central Florida Public Media Adds More Mort With ‘Reportable’
Central Florida Public Media is growing its evening programming with the addition of Reportable, featuring Orlando journalist Steve Mort. The local news program will air on Wednesday evenings on 90.7 (WMFE) and 89.5 (WMFV) starting on February 18.
Townsquare Media’s Jessica Reid Chosen as MIW Digital Mentee
Mentoring & Inspiring Women in Radio has named Townsquare Media Northwest Michigan Multi-Media Account Executive Jessica Reid as its 2026 MIW Digital Mentee, continuing the organization’s focus on developing emerging leaders in digital and audio sales.
Michael T. Sherry Launches Sales Consultancy for Local Radio
Former Forever Media Vice President of Sales Michael T. Sherry has launched MTS Media Consultant, a consultancy designed to support local and regional broadcasters navigating changes in advertiser expectations, sales workflows, and competition from digital media.
DAX US, Learfield Partner on Live College Sports Audio
Global’s DAX US has reached an agreement with Learfield to support live college sports digital audio streams, expanding advertiser access to real-time play-by-play inventory across collegiate athletics, beginning with college basketball postseason coverage.
NextKast Adds Traffic and Billing to Its Radio Automation Platform
NextKast has launched NextTraffic, a built-in traffic and billing system designed to streamline operations for independently owned radio broadcasters using the San Antonio-based company's NextKast OnAir automation platform.
Bad Bunny’s Rimas Sports Partners With iHeart’s My Cultura
iHeartMedia has partnered with Bad Bunny’s Rimas Sports agency to produce original podcasts and content for its My Cultura podcast network, launching a slate of new shows with the first hosted by MLB star Ronald Acuña Jr. and debuting later this year.
