Borrell Upgrades Local Ad Forecast On Digital Strength
The local ad pie is growing faster than expected, but traditional media owns only a thin slice. An upgraded Borrell Associates forecast finds a reshuffled business landscape, with smaller, service-driven advertisers that radio sellers will have to reach in new ways.
Latest Headlines
Will You Be Among Broadcasting’s Elite? Forecast Is Next Week
Radio Ink and RBR+TVBR's 24th annual Forecast lands at the Harvard Club November 12. It's closed to press, so you have to be there.
AM/FM Holds 81% Of In-Car Ad Audio As Commutes Plateau
The return-to-office story has quietly reached its endpoint. Ad buyers commute at nearly the same rate as last spring, and for the same number of days as a year ago, leaving radio's sales pitch to a settled audience rather than a constantly changing one.
NAB, Xperi Press FCC On FM HD Radio Power Limit
HD Radio's power ceiling is back in front of the FCC. After meeting with Media Bureau staff, NAB and Xperi are pressing the agency to clarify whether FM stations may run stronger digital signals, a question with consequences for coverage area and analog dropouts.
KTSA Listeners Fill the Table for 19th Jimenez Radiothon
News Talk 550 KTSA and FM 107.1, along with their Connoisseur Media sister stations in San Antonio, raised $155,425 during the 19th Annual KTSA Raul Jimenez Thanksgiving Dinner Radiothon. The funds benefit the Raul Jimenez Thanksgiving Dinner.
When the Election is Done
(Mike McVay) Today is election day. More midterm money has been spent on media than in the most recent years. Estimates say more than $6 billion. While radio hasn’t seen the same spikes as TV and digital, political revenue numbers are up year-over-year.
Your Listeners Are More Than Your Target Demo
(John Shomby) For as long as I can remember in this radio business, the target demographic has been central to almost every programming conversation. After reading about what Lego is doing, I’m wondering how often we let that demographic become the whole conversation.
NAB Opens Nominations For Broadcast Tech’s Top Honors
The NAB has opened nominations for its 2027 Technology Awards. Recipients of the Digital Leadership, Engineering Achievement, and Technology Innovation Awards will be honored during NAB Show 2027, running April 4-7 at the Las Vegas Convention Center.
MIW, NAB Foundation Extend LAUNCH Mentorship Deadline
Women in broadcast engineering and audio production now have until November 13 to apply for a year of one-on-one mentoring and a trip to the NAB Show. MIW and the NAB Leadership Foundation extended the LAUNCH deadline and widened who can apply.
Radio Ink’s Season of Giving Tally Returns For 2026
Radio Ink’s Season of Giving Tally is back for 2026, and the number to beat is $31.66 million. That is where the 2025 Tally closed, the largest charitable holiday total radio has recorded. The final count passed the previous record of $31.2 million set in 2019.
STAR Listener Turned Strategist Joins Pillar Media
Pillar Media has added Julia Dietrich as its new Digital Strategist on the STAR Digital Strategies team, where she will manage digital marketing campaigns and website development for the group’s clients out of its New Jersey offices.
Bethany Barsoian Joins Coleman Insights To Support Validate
Coleman Insights names Bethany Barsoian Customer Success Manager for Validate, its radio ad attribution platform.
Mike Stern Heads To Missouri As Zimmer Programming Chief
Mike Stern is trading a consultant's seat at Jacobs Media for a programmer's chair in Missouri. Zimmer Communications has chosen Stern to lead programming across its radio stations in Columbia, Jefferson City, and Springfield starting Monday, November 16.
iHeartRadio Launches ‘Lite Mode’ for Faster App Listening
Sometimes listeners want to browse, and sometimes they just want their station. iHeartRadio is adding a toggle to its mobile app that strips the homepage down to Presets, Recently Played, and Local Radio, giving users a one-tap switch between the full app and a leaner “Lite Mode.”
iHeart Stays on Top of Triton’s September Podcast Ranker
Nothing moved at the top of Triton Digital's latest podcast rankings. The same three shows held their spots, iHeart Audience Network stayed far ahead of every rival in the sales network report, and a new Bomani Jones program arrived among the month's debuts.
Buzz Knight’s Takin’ A Walk Returns to Rock Hall Archives
A second batch of conversations is headed to Cleveland. Buzz Knight Media Productions has had new episodes of two music podcasts accepted into the Rock & Roll Hall of Fame Library and Archives, adding to a collection that began with Knight's first donation in 2024.




















