Borrell: Local Advertisers Okay With AI, But There’s a Catch
AI use may be getting more acceptable in the marketing workflow, but local advertisers are drawing a line around what they expect to pay for it. New Borrell Associates data shows rising concerns about AI accuracy, disclosure, and paying human rates for machine-generated work.
Latest Headlines
Analysis: TikTok Plus Radio Lifts Ad Reach 112% for Adults 25–54
Radio's reach advantage isn't limited to its own lane. New data shows that layering AM/FM ads onto a Facebook, Instagram, or TikTok campaign can lift incremental reach by as much as 112%, according to analysis by the Cumulus Media/Westwood One's Audio Active Group.
Private Equity Firm To Buy High Plains Stations Out of Bankruptcy
A private equity firm already chasing an NBA franchise and building a new football league is deepening its footprint into radio. Blacksun Private Equity has agreed to acquire a group of twenty Texas and Arkansas stations from the bankrupt High Plains Radio Network.
Marconi Podcast Panel to Follow Radio Waynes at NAB Show NY
Radio's biggest sales honors and its buzziest podcast creators will share the same stage, back-to-back, on the opening morning of NAB Show New York. The 34th Radio Wayne Awards will hand off directly to a special panel of 2026 Marconi Podcast finalists.
Paige Nienaber’s Midweek Idea Dump: Taking You For A Ride
(Paige Nienaber) Sometimes I think about when radio stations actually cared about their listeners' health and safety. In my weekly Radio Ink musings, I don't think I've referenced a Cumulus Albuquerque campaign, which won a metric ton of awards for public service.
Saga’s Q Ups the Ante, Netting $48,480 for Tennessee Teachers
During its third annual Q-Up the Classroom, Saga Communications’ Q108 (WCVQ) in Clarksville, TN, raised $48,480 for the Clarksville-Montgomery County Education Foundation, restocking back-to-school supplies at CMC’s Teacher Warehouse.
Disney’s FCC Suit Could Set Precedent For Radio Licenses
With the FCC using the broadcast licensing process to examine programming under the Communications Act’s “public interest” standard, Disney and ABC have filed a lawsuit against the FCC that could ultimately have implications for radio's license holders.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
AI Weighs In With Loyd Ford On Radio’s Employment Crisis
The Encouragers: The Radio Rally podcast turned to an unusual guest for its take on the industry's job market this year: ChatGPT. On a recent episode, Loyd Ford interviewed Sol, an AI built to analyze radio employment trends, from job security to needed skills.
Compass Media Networks Extends Big Ten Audio Partnership
Compass Media Networks has renewed its exclusive national audio rights to the Big Ten men's basketball tournament and football championship game, while adding coverage of the conference's women's basketball tournament under a fresh multi-year agreement.
Attorney Says Radio Contracts Have An AI Clone Problem
An attorney is warning radio talent that AI voice cloning is becoming a major blind spot and largely unregulated threat in broadcast employment agreements, with many current contracts offering little protection when it comes to protecting talent’s own voices.
Radio, TV Personality Barry “The Reazar” Richards Dies At 83
Barry "The Reazar" Richards, a radio and television personality whose decades-long career spanned five major markets and is credited with helping introduce progressive rock to East Coast radio, died August 15 following complications from a recent series of strokes.
iHeartMedia’s Pollack Adds Mediabase President Title
iHeartMedia is putting Alissa Pollack in charge of both its chart data business and major label marketing. Pollack has been promoted to President of Mediabase at RCS Worldwide, while continuing to serve as President of Global Music Marketing.
Nicole Pezzola Leyden Joins AdLarge, fwd. network
Nicole Pezzola Leyden is bringing her decades of building sponsorships for brands including TED, Discovery, and the NHL to AdLarge, which has named her Vice President, Brand Partnerships across the audio ad sales company and its fwd. podcast network.
SiriusXM Rings In New Era With WWE Radio
Ahead of SummerSlam, SiriusXM and WWE are launching WWE Radio on channel 156, the new official audio home of WWE. Starting July 27, the channel will feature daily programming from key talent and live play-by-play of WWE’s Premium Live Events.
World’s Largest EV Maker Adopts DTS AutoStage
The world's largest electric vehicle manufacturer is getting hybrid radio and video entertainment built in. Chinese automaker BYD is adopting Xperi's DTS AutoStage as its exclusive in-car media platform, becoming the fourteenth major automaker to sign on.
TM Studios, Mix 96.5 Reunite For New Jingle Pack
TM Studios and Mix 96.5 Brand Manager JR Ammons are working together again, this time on a new jingle package for Audacy's Houston Hot AC station. The package, called "Mix Hot AC 2," is already on air on KHMX and is now available for syndication.
