After weeks of calls to finish the job, the AM Act finally has a map for the Senate. A co-sponsor lays out how the bill could move, what it needs from his colleagues, and where it lands if the easy route doesn't pan out.

A response tool built to replace hard-to-remember phone numbers in radio spots is no longer exclusive to iHeartMedia. Operator MDR Group is opening Dial #250 to every station and advertiser, adding Voice AI that finds the brand when a listener has forgotten it.

When it comes to NFL fans, ads that talk like the game pay off, especially on radio. A case study of an online gaming company's football-themed audio spots converted at a lower cost than generic messaging, and the NFL tie-in lifted recall, favorability, and purchase intent.

It doesn't take being in a big market for a radio station to make a big difference. That's the message from Lenawee Broadcasting Company President Julie Koehn, who shared the blueprint and belief behind what drives her Michigan stations in their community.

Jeff Warshaw says he is not chasing the Audacy CEO job in court. Soros Fund Management says his own complaint suggests otherwise, and it is asking a judge to hold him to that position before the case moves any further down the road.

(Loyd Ford) The best salespeople don't just sell advertising. They solve problems. That begins before you walk into an advertiser’s business. Do your homework. Study their website. Look at their social media. Read reviews. Pay attention to their competitors. Don’t skip these “prep steps.”

(Jeffrey Hedquist) If the characters, voices, and situations in your commercial are ones your intended audience can identify with, root for, or relate to, then that audience will bite. Remember, an emotional story will be much more memorable than one that isn’t.

Two Pac-12 basketball championship games will share one day, and one national audio broadcaster, in Las Vegas. Compass Media Networks will carry both as part of a multi-year national audio deal that also adds the conference's football championship, with coverage kicking off this December.

Radio-backed scripted storytelling is competing on podcasting's awards stage. A six-episode disaster drama from Benztown + McVay Media Podcast Networks is a Signal Awards finalist for its voice acting, and fans now have a say in a separate award decided by public vote.

Alice Cooper is adding a satellite gig. The host of syndicated Alice's Attic and Radio Hall of Fame inductee Alice Cooper will launch his own weekly program on SiriusXM's Little Steven's Underground Garage, the rock channel created by Stevie Van Zandt.