Get Your Free Podcasting Consulting
Current Vice President of Podcaster Relations for Voxnest and Spreaker Rob Greenlee (left) joined us Friday to talk about his many years in podcasing, including his original $20,000 home studio, his time with Podcast One and his thoughts on radio jumping into the podcasting pool in 2018. Greenlee is a podcasting Hall-of-Famer and considered to be one of the best minds in the podcasting space.
Grabbing Revenue From Your Local Government
Ray Carroll is an AE for Cumulus in Houston. Ray is also a 2018 Radio Ink Radio Wayne finalist and he'll be hearing his name announced with just a few others at the Radio Show this week in Orlando. Ray told us about one success he's been having with the City of Houston that continues to grow every year. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)
How To Maximize Advertising Reach
(By Bob McCurdy) I had a conversation with an extremely large national advertiser last week about the best way to maximize radio’s reach. He got me thinking. So what is the best way to schedule radio commercials to quickly generate the greatest reach? Let’s dig down.
Go Get Your Market Share Back!
(By Spike Santee) The Magna Report indicates the advertising pie in America is growing faster than expected while radio’s slice of the advertising pie continues to shrink, falling 4.7% this year and expected to lose another 4.7% next year. With a little extra effort, we can fix that!
Try These Five Improvisation Games
(By Jeff McHugh) There are not many scripts for a drive-time entertainment radio show or podcast. Usually, one person leads and a partner or partners react to move the conversation forward, much like improvisational theatre. I recommend improvisation classes to build on your reacting skills. But until you find a group and get signed up, here are some games to play off-air with your team.
EMF Enters Panama City
Kalil & Company announced the latest purchase for Educational Media Foundation. WPFM-FM (107.) in Panama City is being sold to EMF by Powell Broadcasting. The Powell Group owns stations in Panama City and Sioux City, Iowa. How much EMF is paying for its latest signal was not announced.
AnalyticOwl Launches NumericOwl
Broadcast attribution platform AnalyticOwl has launched NumericOwl, a predictive attribution benchmark tool. It's hopeful this new tool will help advertisers and media companies predict response levels to commercials.
Meet One Of Radio’s Best National Sales Managers
At the Radio Show in Orlando next week, Matt Cowper's name will be announced following the Advertiser Breakfast, Thursday morning. Matt is a Radio Ink Radio Wayne finalist in the Stu Olds National Sales Manager category. The Beasley Media VP, based in Philadelphia, oversees Tampa, Vegas, Fort Myers, North Jersey, Boston, Fayetteville, Charlotte, Augusta, Detroit, and Boca.
A Radio Communication Combo
(By Ronald Robinson) In the past week I've "been to the coalface," so to speak, and gently debated some of the issues I've discussed in this blog with someone who has the hands-on experience to make a strong case for whatever his views are. Here is a portion of the discussion I have been enjoying with a former station owner.
WLAC/Nashville Adds FM Signal
Nashville’s TalkRadio 1510 WLAC will now simulcast on 98.3 FM. The 98.3 FM signal will broadcast across the southern portions of the Nashville area, including Williamson County and the Franklin area. WLAC will also now be heard on WSIX-FM on HD-2 and continue to broadcast on 1510 AM.
SNL Podcast Should Lasso The Listeners
James Andrew Miller, in partnership with Cadence13, has released a new chapter of his popularly acclaimed Origins podcast titled, “Origins Chapter 4: Saturday Night Live: Behind the Scenes of Season 44.”
Discussing Lincoln’s Leadership
Beasley Media Group Vice President of Programming Buzz Knight, who has his own blog on RadioInk.com, speaks with Award-Winning Author Doris Kearns Goodwin on the key messages in her new book, entitled Leadership in Turbulent Times.
“Serial” Season 3 Digs Into Crime In Cleveland
Serial Season 3 is now available to all Pandora listeners. From the creators of This American Life, the new season of the Peabody Award-winning show takes place in Cleveland and goes behind the scenes on multiple cases.
WHTY-FM Columbus, GA Debuts DeDe Today
iHeartMedia's Columbus/Albany Senior VP of Programming B Paiz said, “Columbus get ready!! The Queen is coming!! We are so excited to have DeDe in the Morning on Hot 100. She has great familiarity in the market and her show is perfect for us."
Geraldo Joins iHeart Cleveland
iHeartMedia’s WTAM 1100, Cleveland’s Newsradio, will debut Geraldo Rivera's new weekly show Geraldo in Cleveland today from 9 a.m. to 10 a.m. In addition, Rivera will host a weekly podcast for iHeartRadio.
Closson Joins Sun & Fun
Sun & Fun Media has appointed Tim Closson as Senior Account Executive for the company. Closson was Manager of Affiliate Sales for Country & Sports at Westwood One, a position he held since 2014. Prior to that, he was a Media Sales Consultant for Time Warner Cable Media.
Radio’s “Shout Out” Has Been Reinvented
Slacker Radio debuted Shoudout, a new content monetization and social platform, on Slacker's Pop Remix channel. Slacker says Shoudout was inspired by the old radio "shout outs."
SoCast Has A New Product For Radio
Digital solutions provider SoCast has launched a new digital ad platform called SoCast Ads. The new product was created to help local sellers use data from their station’s website, app, and social media pages along with other digital products.
