Reversing The Declining Listener Trend. Day Three

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In our continuing series with industry leaders about the 2022 Jacobs Media Techsurvey last week, which showed a downward trend line of radio listenership, we hear from Bud Walters, Lee Abrams and Alan Burns today.

Turn Your Podcast Into a Money Machine

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Independent podcasters who are making big money from their shows are using Patreon. Some are making $5,000 per month, some are making $10,000 per month, some are making $30,000 per month. Patreon makes it easy for them to earn those big dollars.

Ravens Announce Spanish Team

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The NFL's Baltimore Ravens have agreed to a multi-year deal with Tico Sports to have the network continue broadcasting Ravens games in Spanish. The broadcast team will continue to be led by David Andrade doing play-by-play and Allen Gutierrez as the analyst.

The Era of Vintage – Mike McVay

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(By Mike McVay) Classic Rock welcomed more stations to the format in the past two years than anyone of other than the Contemporary Christian Music format. Classic Hits and Classic Rock have shown the most audience growth at a time when many other formats are losing audience.

Educate Thy Clients

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(By Rick Fink) How well educated are your clients and prospects? For years, while training reps, I have used the expression, “Your clients will never buy more advertising from you than they understand”.

D’Souza Movie Success

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The Dinesh D'Souza Political Documentary '2000 Mules', that looks at the 2020 Presidential election is being touted as the most successful political documentary in a decade. Salem Media Group, the Executive Producer of the film, reports the movie has already grossed $10 million in revenue and in net revenue is the most successful documentary since 'Obama's America' produced by D'Souza ten years ago.

Your Real Clients Don’t Care About Price

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(By Loyd Ford) Ah, price. It makes some salespeople rise to the challenge and others shrink away. Why is that? It’s intimidating for a lot of people to think about price increases, but you see everything looks to be going up, up, up.

The Problem With Settling

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(By Buzz Knight) I was recently afforded the opportunity courtesy of my friend International Consultant Phil Dowse to meet Omar Essack. Essack is the Strategy Director/Business Development for Red Tech News.

Dallas in Deal to Keep Classical Alive

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A new partnership between KERA and the City of Dallas will keep classical music station WRR on the air. WRR-FM is owned by the city of Dallas. When the deal is done, it will be operated by public radio station KERA.

How to Dress For Radio

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(By Jeff McHugh) With cameras now in many radio and podcast studios, the days when on-air hosts did not think about what they wear are over, or they should be.

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Latest Media Monitors Pod Rankings

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Media Monitors is out with the results of its latest listeners survey. iHeartPodcast Network retained the top spot in the ranker and Comedy retains its spot as the most popular genre of podcast.

Top Podcast Genre is Comedy

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Edison Research has announced its Top Podcast Genres for the first quarter of 2022. Comedy takes the top spot as the genre consumed by most weekly podcast listeners. The list ranks the most popular podcast genres based on audience size from Edison Podcast Metrics. Here are the top 10 genres, according to Edison...

ERM Welcomes New Comedy Podcast

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Exactly Right Media, is adding "Adulting with Michelle Buteau and Jordan Carlos". The podcast takes a no-holds-barred, fun approach to navigating the rough, tumultuous waters of adulthood.

Dayton Country Adds Gina Ferraro

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iHeartMedia Dayton’s New Country 103.9 has announced the addition of Gina Ferraro to middays. Ferraro began her career in Dayton after graduating from Wright State University and has also worked in Chicago and Cincinnati before returning to Dayton’s New Country 103.9.

SEND US YOUR BLAST FROM THE PAST

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Crawford Broadcasting's Brian Cunningham shared this photo from his early radio days when he worked at WKOA/WKOF in Hopkinsville, Kentucky. Cunningham worked at the station for 22 years, as DJ, PD, and chief engineer. This year he celebrates another milestone.

More Brands For Lopez

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iHeartMedia Tampa has announced that Jorge Lopez has been named Vice President of Sales for iHeartMedia’s Hispanic brands in Tampa and Jacksonville. Lopez adds the Tampa responsibilities after serving in the same capacity in Jacksonville, where he has been VP of Sales.

Pandora Prom Season Celebration

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Pandora has unveiled Prom Night, with 28 new stations. The largest suite of stations to date capture songs from the classes of 1995 through 2022.

Pandora For Beemer Drivers

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BMW drivers can create personalized Pandora Stations in the car, on models equipped with next gen SiriusXM with 360L radios. The Pandora Stations feature on SiriusXM with 360L radios is one of the technology enhancements that have been rolled out to BMW customers with properly equipped 2021 models.

Our Print Magazine: Radio Ink

May 9, 2022


The Most Influential Women In Radio
Cover Q&A: Sheri Lynch
2022 MIW Legend: Julie Talbott

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