iHeart Nabs 40% Of US Radio Ad Dollars; Costs Undercut Q1 Gains
iHeartMedia opened 2025 navigating the same tightrope walk that has defined much of the past year for radio: trimming costs while betting big on digital growth as the United States' largest audio operator confronts a stagnant ad market even as listenership grows.
Survey: AM/FM Tops TikTok, YouTube in Podcast Fan Conversion
A new study reveals that the radio audience doesn’t just overlap with podcast listeners - it often outperforms other platforms entirely, making AM/FM one of podcasting’s most engaged and loyal pipelines for fan growth, monetization, and audience retention.
Guest Booking to Lightning Rods: Interview Strategies That Work
(By Mike McVay) During NAB Show 2025 in Las Vegas, I was honored to participate in a Sip & Speak session on Guest Booking & Interview Strategies. The day before, I was fortunate to have interviewed ESPN host, Author, Actor, and cultural figure Stephen A. Smith.
The Art of Balance: Radio, Analytics, and the Human Element
(By John Shomby) Major League Baseball is experiencing the same “data flood” that has hit the radio industry and many other businesses. Analytics has become the norm for every MLB team. The more information, the better the advantage. Sound familiar?
New LABF Newsletter Dives into Treasures of Broadcast History
The Library of American Broadcasting Foundation has introduced Past Forward, a new free quarterly newsletter designed to showcase the people, moments, and discoveries that have shaped the broadcast industry using the LABF archives.
Do Radio Ads Need A Full Month For Attribution?
As marketers increasingly seek fast, data-driven results, Audacy is making the case for patience when it comes to measuring audio advertising. The broadcaster's insights division emphasized that much of audio’s impact happens well after the ad finishes airing.
With Two Weeks Until Memorial Day, Radio Ad Giants Still Missing
With two weeks until Memorial Day, the weekend's usual advertising suspects are nowhere to be found. So is their absence a late start to what has historically been a major retail window for the category, or a portent of shifting strategies as tariffs stoke fears?
Media Buyers Are Commuting Again; Will Radio Convert?
If exposure truly drives belief, radio’s strongest sales tool might finally be back in the conversation on the agency side. With marketer commutes back on the rise, will radio’s performance during the daily drive finally translate into stronger ad results?
Nueva Network Makes ‘Master Move’ With Launch of Sports Show
Nueva Network has announced the debut of its new flagship sports program Jugada Maestra (Master Move), a Spanish-language radio show hosted by veteran sports journalist Heriberto Murrieta, alongside commentators Héctor Huerta and Paco Arredondo.
Sport Radio Delivers for Liquor Brands During NBA, NHL Seasons
As liquor brands look to break through in a competitive market, a new study shows that NBA and NHL radio listeners are not only more likely to recall alcohol ads they heard on AM/FM - they’re also more likely to be active consumers in the category.
Bob Lawrence Departs 7 Mountains Media Parkersburg Post
A year after taking the reins in Parkersburg, WV and Marietta, OH, 7 Mountains Media Market Manager Bob Lawrence is stepping away. Lawrence announced he will be leaving the six-station cluster this Friday, May 16, to pursue a new opportunity in another market.
Nassau College Students to Call New York Dragons Games
The New York Dragons have announced a broadcast partnership with Nassau Community College’s WHPC 90.3 FM for the 2025 season, including coverage of all regular season and playoff games for the indoor football team, as well as a weekly half-hour radio show.
Audacy Launches Its First Broadcast Series For Women’s Sports
Audacy is expanding its programming dedicated to women's sports with She’s Got Next with Jordan Robinson, a new weekly show airing across 27 Audacy Sports stations. It will also be available as a podcast on the Audacy app and major platforms.
Magellan AI: Top 500 Podcasts Capture Half of Q1 Ad Spend
Podcast ad spending grew 21% year-over-year in Q1 2025, according to Magellan AI’s latest report, but the news might not be favorable for newcomers. As the medium matures, advertisers are consolidating around a smaller circle of proven performers.
Libsyn Bolsters Ad and Creator Operations With Strategic Hires
Libsyn has announced four strategic additions to its Business Development team, reinforcing its focus on creator partnerships, ad operations, and brand engagement as the company seeks to further expand its presence in the podcast advertising space.
New Study Finds US Podcast Revenue Doubles the IAB Estimate
As podcasting becomes a thoroughly mainstream medium, a new report is placing US podcast revenue at $4.7 billion - almost double the recent IAB/PwC estimate. Why the jump? It comes from consumer-driven platforms like Patreon and the video podcast boom.
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