The Secret To Finding Great Salespeople
Taja Graham, VP Sales for the four Emmis stations in Indianapolis and a 66-station statewide news network, expects a lot from her 14-person salesforce. Direct sales and digital sales experience rank high on her list of the type of experience she looks for. She finds sales talent in variety of places.
Westwood Partners With Nielsen
Nielsen announced on Monday that Westwood One will license Nielsen's national version of Nielsen Media Impact. Nielsen Media Impact is a cross-platform media planning and optimization solution that helps clients understand total campaign reach, frequency and duplication using advanced audience segments.
Cumulus Q4 Revenue Grew 5.2%
That increase is a result of net revenue coming in at $309.2 million in the 4th quarter of 2018. For the year, Cumulus reported revenue of $1.14 billion, up 0.4%. Revenue from Cumulus' radio stations, which makes up nearly 70% of all revenue, was $212.4 million in the quarter, up 5.2%. Revenue at Westwood One was $96.1 million, up 5.3%.
Walgreen’s Challenges Geico’s Ad Dominance
Yes, Geico is once again radio’s number one advertiser according to Media Monitors, running a total of 44,833 spots last week. But Walgreen’s has moved up to second place to be the nearest challenger.
FCC Approves Repack Money For Radio
On Friday The Federal Communications Commission approved tThe 2018 Reimbursement Expansion Act - authorizing the reimbursement of low-power television, TV translator and FM broadcast stations for costs incurred as a result of the broadcast television spectrum incentive auction repack.
Eastlan Gets Two More Markets
Eastlan will now measure Merced, CA. and Williamsport, PA. beginning with the Spring 2019 survey period.
What Radio Can Teach Other Media
(By Walter Sabo) Radio has thrived for 100 years. Every new technology was going to destroy radio, instantly. Since that hasn’t happened, let’s allow other media to learn secrets from radio. Here’s what other media can learn from radio’s century of success.
Breaking Down Ad Frequency
(By Bob McCurdy) Last week WARC’s (World Advertising Research Center) Admap -- its monthly thought leadership report -- focused on frequency in a paper titled, "Frequency: How much is too much?" It's a good question.
Yes, Size Does Matter
(By Charlie Sislen) For years, television has used its massive numbers to convince advertisers that all they need to reach potential consumers is their platform. That might have been true in the 1970s, but not in the new millennium.
What Happened At The Improv?
(By Jeff McHugh) Have you ever done something that you did not enjoy but you did it anyway because it was good for you? I did not enjoy my 7-week improvisational theatre class, but I highly recommend that you find one and sign up immediately. Here's why...
Get Motivated All Week Long
Most folks have heard of Motivation Monday. Well, iHeartRadio feels they can do a bit better than that and have introduced Motivational Podcast Week. Throughout the entire week, listeners can start their day off right.
Blackout Drops Tuesday
Next week a new podcast from Academy Award winner Rami Malek called Blackout will be released by Endeavor Audio. The drama focuses on the aftermath of the power grid going down across the nation and a small-town New Hampshire DJ who fights to protect his community amid the chaos.
“Disgraceland” Kicks Off Season 3 With Kurt Cobain
The rock and roll true-crime podcast has released the first episode of its third season — a two-part episode focusing on Kurt Cobain and Courtney Love, via the iHeartPodcast Network.
Littleton Heads To The Bay
They’re freshening things up a little at WiLD 94.1. The Tampa Bay station has enlisted Shandra “Babs” Littleton to be the new midday host.
iHeart Promotes Angel Aristone
Angel Aristone has been promoted to from Senior VP to Executive VP of Communications for iHeartMedia. Aristone joined iHeartMedia in 2011 as Vice President of Communications. Prior to joining iHeart, Aristone was the Director of Communications with Six Flags.
Huff The Right Man For KILT In Houston
Entercom have announced yet another promotion. Chris Huff gets the position of Program Director for 100.3 The Bull (KILT-FM) in Houston, TX.
Univision, Napster Announce Partnership
Yes, Napster is still around after all these years. Univision's Uforia and Napster have signed a new partnership in which the new Uforia app will be powered by Napster.
Howard Reaches Into His Rock Box
That man Stern is adding a new program to The Howard 101 channel at SiriusXM. Howard Stern’s Saturday Soundtracks will feature the best music performances from the Howard Stern Show over the years.
Our Print Magazine: Radio Ink
February 25, 2019
Cover Story: NABEF VP Michelle Duke
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Radio's Future African American Leaders
