NuVoodoo, RAB Survey Identifies Radio’s Biggest Sales Obstacles
Ask radio’s salespeople what is holding back business, and one word keeps coming back: attribution. A NuVoodoo survey finds thin staffing and growing admin work competing with prospecting as economic pressure and measurement doubts weigh on businesses.
Latest Headlines
Brands Want Audio’s Authenticity, but Not Its Ad Loads
Podcast and audio budgets grew for most brands this year, but the momentum may not last. Oxford Road's latest survey of advertising buyers finds optimism cooling for 2027, with other channels, measurement gaps, and the listening environment forming barriers.
The Morning Show Humor Matrix
(Randy Lane) Humor is the lifeblood of a great morning show, but often, up-and-coming talent and even seasoned vets fall into the trap of thinking “funny” means jokes, wacky impressions, or laughing at their own bits. Personality show humor isn’t about being a comedian.
What’s the Best Use of Broadcasters’ Midterm Windfall?
(Mike Blinder) Nationally, AdImpact tracked $11.87 billion in political advertising through November 2. Broadcast television collected $5.84 billion, or 49%. Radio received $284 million. They should also ask how much of their future they are willing to build around another delivery.
Tony Richards Adds On Radio Software Arm to Kensington Digital
Tony Richards built his reputation owning radio stations. Now he wants engineers and operators to know him for software. As CEO of newly launched Fusion Air, he is rolling out broadcast tools meant to keep stations on the air and live shows running smoothly.
Entravision Posts Profit As Ad Tech Powers Q3
Entravision's broadcast side finally got a lift, but it still isn't the one doing the heavy lifting. Political ad dollars helped the stations return to a small profit in the third quarter, while the company's ad tech arm generated nearly all of the growth.
Blast From The Past: KLGA; Algona, IA
Happy Friday! This week’s Blast From The Past comes from the Radio Ink archives, courtesy of Bernie Merrill, showing off KLGA-AM in Algona, IA. Send your Blast From The Past story and photo to Editor-in-Chief Cameron Coats for your chance to be featured.
Our Print Magazine: Radio Ink
2026 Radio Wayne Awards Finalists
Sales Tips for Your Best Q4
Jacobs Media Preps Next Round of Radio’s Techsurvey
Jacobs Media's annual look at how radio listeners use media and technology is gearing up for another round. Stations have until mid-December to get in on Techsurvey 2027, with new questions on AI, car dashboards, and the devices people reach for first each morning.
OUT MONDAY: Two Futures in 2027, One Choice for Radio
As of Wednesday morning, the political well has gone dry. Oil prices remain volatile. Radio’s 2027 hangs on which of two futures arrives next. Radio Ink’s Forecast issue maps both, then asks the harder question: how do you hear what’s coming before it gets here?
Radio Reaches Affluent Listeners Streaming Ads Miss, Data Shows
Brands chasing listeners on streaming music services may be throwing money at those who paid to avoid them. So what's an advertiser to do? Turn to radio, where data shows ad-supported streams offer a way around the paywall, particularly to higher-income listeners.
Frusher Moves to a New Mission With KHCB Development Role
From the pulpit to the mission field to the donor table, Vance Frusher's career has centered on building relationships for Christian organizations. Now he is bringing that experience to KHCB Media Group, where he takes on fundraising and supporter engagement as Senior Director of Development.
KUNC And RMPM News Get A Community-First Leader
Engaged journalism is getting an executive seat at Rocky Mountain Public Media. A new VP will tie KUNC News and Rocky Mountain PBS News to community listening, aiming for a unified strategy that still honors each newsroom's own voice and the stories others overlook.
Gabe & Angie Trade Fargo Mornings For Twin Cities PM Drive
Gabe Glidden and Angie Morales will host afternoon drive on Hubbard Media That Connects' KS95 (KSTP) in Minneapolis-St. Paul beginning December 28. They were most recently hosts of the Gabe & Angie Morning Show on Hubbard's BIG 98.7 in Fargo.
iHeartRadio Launches ‘Lite Mode’ for Faster App Listening
Sometimes listeners want to browse, and sometimes they just want their station. iHeartRadio is adding a toggle to its mobile app that strips the homepage down to Presets, Recently Played, and Local Radio, giving users a one-tap switch between the full app and a leaner “Lite Mode.”
iHeart Stays on Top of Triton’s September Podcast Ranker
Nothing moved at the top of Triton Digital's latest podcast rankings. The same three shows held their spots, iHeart Audience Network stayed far ahead of every rival in the sales network report, and a new Bomani Jones program arrived among the month's debuts.
Buzz Knight’s Takin’ A Walk Returns to Rock Hall Archives
A second batch of conversations is headed to Cleveland. Buzz Knight Media Productions has had new episodes of two music podcasts accepted into the Rock & Roll Hall of Fame Library and Archives, adding to a collection that began with Knight's first donation in 2024.
