No Frequency, No Reach: Know The Gap Failing Radio Advertisers
How many weekly ads would you estimate it takes to reach two-thirds of your station's audience? New analysis from the Cumulus Media Audio Active Group and the RAB has an answer, and many AEs may be wildly underselling what it takes to move the needle.
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Salem Media Moves Into Christian-Centric Talent Representation
As it heads toward new ownership, Salem Media is moving beyond broadcasting and publishing into talent representation. The company has started Salem Creators Agency, a new venture focused on helping faith-centric and family-friendly creators grow.
Inserra: FCC Public Interest Power Is a Constitutional Relic
Ten days after the FCC Media Bureau warned broadcasters that no licensee holds a right to the public spectrum, a policy analyst at the Cato Institute is arguing that the regulatory framework underlying that notice is technically obsolete and constitutionally indefensible.
Why Some of Broadcasting’s Biggest Names Are Rethinking Traffic
(Sponsored Content) The staffing model that built broadcast operations for decades is showing its age. A growing number of stations and groups are moving to a different approach, and the results are changing how leadership thinks about traffic entirely.
A 360 View of Multiplatform Content Creation
(Mike McVay) Over-the-Air may be the origination point for content, but the destinations are many for the endpoints of today’s entertainment, information, and community connection. Podcasting, Streaming, Social Media, Smart Speakers, and apps are all new attraction points.
Don’t Drown in Disruption
(John Shomby) Over the past few years, a handful of companies have quietly reset expectations for how people work, lead, create, and consume. And like it or not, those expectations don’t stay in Silicon Valley. They show up in your studio and your ratings.
KCMO Talk Radio Expands to Topeka as Cat Country Ends
Topeka's Cat Country days are done. Cumulus Media has flipped KTOP to a simulcast of its Kansas City News/Talk station KCMO-AM. The format change follows Cumulus closing its Topeka studios in January and consolidating operations under Kansas City management.
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New Mental Health Fight
Beasley Detroit Trims Tricolor Translator
Less than eight months after its launch, Beasley Media Group Detroit's Regional Mexican La Tricolor brand is losing one signal. Beasley has sold FM translator W228CJ, 93.5, to Birach Broadcasting for $450,000 in a move that reflects the company's ongoing asset trimming.
Missouri Broadcasters Honor Benne, Name Stations of Year
The Missouri Broadcasters Association grew its Hall of Fame with seven inductees at the annual convention held on June 5 at Margarita Lake Resort. Voice of the St. Louis Cardinals John Rooney emceed the evening, which included recognizing Danny Benne with the Distinguished Broadcaster Award.
Radio and TV Team Up for $6.2M Crusade in Louisville
Seventy-two years in, the WHAS Crusade for Children is still raising millions. The annual Louisville-area radio and telethon, broadcast across iHeartMedia's News Radio 840 (WHAS) and WHAS-TV, raised $6,235,132.76; the second-highest total in the event's history.
MBA Hall of Fame Honors Arthur Singer, Jordan Rich and More
The Massachusetts Broadcasters Association added seven to its Hall of Fame during an evening of friends, family, and colleagues, which ended with the induction of the MBA's late co-founder and first President, Arthur J. Singer, who received the Pioneer Award.
MediaCo’s Sigma Syndicates Puerto Rico’s No. 1 Radio Show
Puerto Rico's number one radio show is heading to the US mainland. MediaCo's Sigma Audio Networks has partnered with Hemisphere Media Group's WAPA Media to syndicate Jorge "Molusco" Pabón's La Tendencia de Molusco across the United States.
Former Pinterest & YouTube Exec Joins NPR As Creative Leader
Nadine Zylstra has spent her career building content operations at some of media's most recognizable platforms. Now she's bringing that experience to public radio. NPR named Zylstra its new Chief Content Officer, filling the role after Edith Chapin's departure.
Conan, Trevor Noah, and More Head to Tubi Via SiriusXM
SiriusXM is bringing a slice of its video podcast catalog to the Fox Corporation's free, ad-supported streaming television service. The two companies have signed a non-exclusive distribution agreement, adding SiriusXM Podcast Network video content to Tubi.
Radio Summer School Is In Session With Keith Cunningham
Keith Cunningham, previously recognized as one of Radio Ink’s Best PDs, has launched Summer School, a 10-course, live online curriculum designed to toughen up teams ahead of fall ratings.
iHeartRadio Comes to LG Smart TVs Via LG Radio+
LG Electronics is bringing iHeartMedia's full catalog to its free, ad-supported audio streaming service. Through the deal, more than 850 live iHeartRadio stations, digital-only stations, and iHeartMedia's podcast library will be available inside the LG Radio+ app.
