Waste Not, Win Not? Data Says ‘Big Media’ Builds Demand Best
Wasted impressions may be advertising's most misunderstood asset. New media analysis argues that reaching people who are not buying yet is what builds future demand, and that mass-reach media like AM/FM does it better than tightly targeted digital buys.
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Noncommercial FM Growth Slowed As AM Losses Mount In Q3
Radio's station count dipped for a third straight quarter, and the pressure is landing on AM. The FCC's newest totals show commercial stations on both bands still shrinking, with noncommercial FM growth no longer enough to keep the overall radio tally from sliding.
Salem’s Santrella Joins NAB Radio Board As Hellum Rises
Allen Power's retirement as Salem Media President of Broadcast has set off a leadership shuffle at the NAB Radio Board. The association has named a new first vice chair of the executive committee and appointed a new director, filling the two seats Power held.
Free Radio Rally Event Targets Q4 Local Revenue Growth
What if a radio station sold itself as a growth partner for local businesses instead of a place to buy spots? That question drives the Q4 sales event from The Radio Rally podcast, hosted by Rainmaker Pathway's Loyd Ford and CD Media Consulting's Chris Fleming.
MIW Opens LAUNCH Mentorship To Broadcast Tech Vendors
Not everyone who keeps radio on the air works at a station, so Mentoring and Inspiring Women in Radio and the NAB Leadership Foundation are now inviting women at technology vendors and partners to apply for the year-long LAUNCH engineering mentorship.
Flip Season: Christmas Research Favors Familiar Standards
The all-Christmas flip is coming, and the year's stress is driving what listeners want. New song research finds familiar standards beating newer recordings among radio listeners, guidance that reaches beyond one format for stations locking down their holiday libraries.
A Jingle Writer’s Lessons For Memorable Radio In The AI Age
A jingle writer who started in 1985 says AI is now real competition, but not yet a replacement. Cary Reich told Borrell Associates' Local Marketing Trends Podcast that clients still pay for human ideas and messaging, even as software gets better at producing.
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2026 Radio Wayne Awards Finalists
Sales Tips for Your Best Q4
Seven In 10 Americans Expect AI To Cost Jobs, Pew Finds
Americans are bracing for a future with fewer jobs, and pessimism keeps deepening. A new survey places the US among the most worried countries about AI's effect on work, a mood that lands squarely in radio, where debate rages on how far synthetic voices should go.
The Post-Truth Era in Media
(Mike McVay) Despite the number of times that columnists and broadcasters, including me, talk about the difference between news and commentary, there continues to be a blurring of lines. So much so that many are referring to this decade as the "post-truth era" in media.
Would Your Listeners Miss Them?
(John Shomby) Podcasting may have just put numbers to something radio has known for decades: people come back for people. In a recent study, 82% of respondents who had a favorite podcast said the host was a major part of, or the only reason for, listening.
Illinois Radio Host Rick Green Dies At 74
Rochelle, Illinois, listeners spent more than four decades hearing Rick Green read local commercials and host the weekly Trading Post. Rochelle Broadcasting Company's SuperHits 93.5 (WRHL-AM) and 102.3 The Coyote (WYOT) are mourning the radio personality, who died at 74.
WPSU Gets A New GM As WHYY Takes Over From Penn State
Philadelphia public media provider WHYY has picked Fred Vigeant, a Harrisburg programming executive, as General Manager of the central Pennsylvania television and radio outlet, which keeps its name and call letters after leaving Penn State.
NPR’s Kelly Leaving ‘All Things Considered’
After a quarter-century inside NPR's newsroom, Mary Louise Kelly is stepping down as host of All Things Considered. Kelly made the announcement on social media, but will continue to contribute stories after a brief break. She is also leaving the podcast Sources & Methods.
Alice Cooper Joins SiriusXM’s Underground Garage As Host
Alice Cooper is adding a satellite gig. The host of syndicated Alice's Attic and Radio Hall of Fame inductee Alice Cooper will launch his own weekly program on SiriusXM's Little Steven's Underground Garage, the rock channel created by Stevie Van Zandt.
NHL Season Coverage Begins On SiriusXM
Live play-by-play for all 32 NHL teams is back on satellite radio as the new season begins. SiriusXM is backing every game with NHL Network Radio's daily analysis, a weekday morning show, and team-specific channels in its app, now in the channel's 22nd year.
Compass Picks Up National Sales for ‘TJ Show’ and ‘LiveLine’
A year after launching as a syndicator, Radiocraft has found an ad sales home for its two biggest shows. Compass Media Networks will represent TJ Taormina's morning program and Mason Kelter's nightly Top 40 request show to advertisers starting at the top of 2027.
