Study: Digital Ad Sellers Facing High Stress, Getting AI Assistance
As radio sellers navigate increasing pressures to deliver digital results, Frequence has released its 2024 Local Advertising Sellers Index. Drawing from insights from 500 digital ad sellers, the report identifies several key challenges shaping digital advertising.
Lowe’s Tops Radio Ad Charts as Retail Makes Final Holiday Surge
Lowe’s continues its reign at the top of the airwaves, holding the number one spot in Media Monitors' weekly Spot Ten Radio report. The financial and insurance industries had a strong showing for the week of December 9-15, with Progressive remaining in second.
NAB: FCC’s ‘Asymmetric Burdens’ May Suffocate Free Radio
While the NAB's call for increased deregulation across radio is nothing new, it did get a substantial update in a new filing with the FCC. The 55-page document lays out how outdated regulatory framework stifles broadcasters' competitiveness against Big Tech.
iHeart Promotes Michael Biondo
Michael Biondo is the new President of Business Development and Strategic Partnerships for iHeartMedia. He previously served as Executive Vice President, Strategic Business Operations of the iHeartMedia Networks Group.
Who Else Won Murrow’s?
In the network radio division, National Public Radio took home awards for Investigative Reporting, Series, and Writing. This American Life won for Continuing Coverage (with WBEZ) and Documentary. CBS Radio News won for Newscast. ESPN won for Feature Reporting, and KQED and the Food & Environment Reporting Network won for Use of Sound.
SCPR Developing Engaged Journalism
Southern California Public Radio is seeking to narrow the gap between newsrooms and the communities they serve. The Engaged Journalism initiative is made possible through grant support from the Knight Foundation.
An Argument For More Deregulation
Online advertising is sucking away radio's advertising dollars, and the government needs to step in and do something. That's the conclusion Galaxy CEO Ed Levine has come to after commissioning a BIA/Kelsey study of the Syracuse market and receiving results that seriously disturbed him.
Why Is Traditional Media Failing At Digital?
The new Borrell study gives four reasons why radio, TV, and print can not keep up with the Facebooks, Googles, and Yahoos of the world. For example, in 2016 Gannett's digital dropped 7% and Yellow Pages digital was down 20%, while Facebook grew 62%. Here are the 4 reasons traditional media is being beaten to a bloody pulp at digital, according to Borrell...
Going Up Against The Big Dog
(By John Shomby) You’re going up against a station in your market that has been #1 for a very long time - The Big Dog!! For a task that may seem insurmountable, here are 6 steps that could help you take them down.
Examining The Gender Gap
What is the gap between women and men in broadcast media with respect to gender diversity? Attendees of the FCC's Communications Equity and Diversity Council Media Ownership Diversity Symposium received fresh insight and intelligence on the subject.















