Radio’s Point of Purchase Proximity Drives Revenue

Radio Is A Longterm Brand Equity Superhero For Advertisers

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Radio continues to be a powerful medium for driving consumer purchases and building brand equity. Beasley Media CRO Tina Murley and CMG EVP of Radio Rob Babin shared their experiences and strategies for maximizing radio's multiplatform revenue potential.
IAB

Radio Streams, Podcasts Had Highest Internet Ad Growth In 2023

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Internet advertising revenues in the US reached a new high of $225 billion in 2023, and audio platforms — including podcasts, streaming radio, and streaming music — were main drivers of growth, according to the 2023 IAB Internet Advertising Revenue Report.
Maximizing Radio Revenue Panel

How Does The C-Suite Monetize Radio’s Digital Media?

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With radio on the hunt for maximized advertising revenue, NAB Show 2024 brought together four industry leaders for "Maximizing Radio Revenue: Monetizing Everything You Create." The panel discussed strategies for leveraging radio and digital platforms.
Paige Nienaber

Paige Nienaber’s Midweek Idea Dump: Avoid The ‘Too Soon’ Song

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(By Paige Nienaber) There are moments in life when you will always remember where you were and how you heard about it. One of radio’s NO-COST strengths has always been to react quickly and decisively when something suddenly occurs.
Chris Stonick

Why Is My Sales Team Not Performing?

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(By Chris Stonick) If you ask yourself this question, you may be breaking the Libby Sartain rule and not even know it. Who's Libby Sartain? Libby is the former Head of HR for Southwest Airlines and Yahoo.
Randy Lane

Creative Insights From Steve Jobs

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(By Randy Lane) Employees at Apple often talked about Steve Jobs' "reality distortion field." Jobs frequently had insights and ideas that had never been done before, and on many occasions, his team said the ideas were impossible.
Hispanic Radio Conference San Antonio

Radio’s Next Big Conference Is In San Antonio This June

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If you’ve had a great time getting inspired and brainstorming new ideas in Las Vegas, meet Radio Ink for two days of strategy, energy, and celebration at Hispanic Radio Conference 2024. Don’t miss the best price - early bird tickets are now on sale!
Ruth and Sheila Lipstick and Lobster

MIW’s ‘Lipstick and Lobster’ Returns To Celebrate In Vegas

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Mentoring and Inspiring Women in Radio's Lipstick and Lobster dinner returned to celebrate the impact and power of women in the radio industry. The packed room enjoyed live music and purse giveaways, all for the benefit of MIW's mentee programs.
Audacy Logo

Audacy Furthers Venture Into AI With Super Hi-Fi HD Radio Deal

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Weeks after Audacy announced recent upgrades across all 700 of the broadcaster’s digital Exclusive Stations to Super Hi-Fi’s HLS+ streaming technology, the companies are expanding their AI partnership within Audacy's digital operations.
NAB Crystal Awards

NAB Awards Radio’s Best Community Service With 2024 Crystals

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The National Association of Broadcasters celebrated the outstanding community service efforts of radio stations nationwide at the 37th annual NAB Crystal Radio Awards on the NAB Show Main Stage on Tuesday, awarding ten winners from a pool of 50 finalists.

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