Typically getting caught in a "pay for play" scenario will net a station a lot of trouble, but 105.7 The X (WQXA) in Harrisburg, PA did it all for the local Children's Miracle Network. The Cumulus station raised more than $350,000
Columbus Radio Group's Sunny 95 (WSNY) held its 37th “Day of Thanks” fundraiser event on November 17. Saga Communications' Ohio-based station collected $113,847 for the Nationwide Children’s Hospital and the On Our Sleeves Movement.
(By Pat Bryson) A few weeks ago, I was role-playing a presentation with one of my salespeople when I noticed some "word whiskers." At least, that's what my old speech teacher would have called them.
(By Loyd Ford) What is a client worth? What is a loyal client worth? Advertising clients come and go, but creating loyalty with advertising clients is a set of skills valuable to anyone involved in selling radio advertising today.
(By Rick Fink) If media reps can fit these two statements into their initial sales calls with potential clients, it can have a profound impact on their success: First, advertising can’t make a bad business a good business.
On Black Friday, iHeartMedia Miami unveiled a new fusion format on WMIA, Magic 93.9. The station blends English and Spanish-language hits from the ‘80s and ‘90s with Spanish-language on-air personalities.
The Association of Public Radio Engineers opened registration for its 2024 Public Radio Engineers Conference, scheduled for April 11th and 12th at the Tuscany Suites Hotel in Las Vegas, just ahead of the NAB Show.
Preston and Steve at Beasley Media Group Philadelphia's 93.3 WMMR completed their 26th Annual Camp Out For Hunger event, amassing 1.7 million pounds of food and over $948,732 in cash donations to benefit Philabundance, a Delaware Valley hunger relief organization.
While WKRP might be the first station that most associate with turkeys, radio stations across the country spent Thanksgiving week out in their communities making sure everyone had a holiday meal. Here are three more added to our Season of Giving Tally:
As radio and advertisers head into an uncertain holiday shopping season, Klaviyo and Qualtrics have released their joint 2023 Consumer Spending Report with demographics and categories for traditional radio and digital audio to capitalize on.