Rivian Adds SiriusXM as Radio’s EV Future is Uncertain
Electric vehicle maker Rivian is making significant changes to its in-car entertainment system. The company has unveiled new features for its R1S and R1T vehicles, including SiriusXM and a partnership with Google.
Bartesian Leads November’s Podcast Ad Growth, Per Magellan AI
As advertisers continue to prioritize sports podcasts, brands across all industries are diversifying their podcast ad spending to capture holiday season traffic. Magellan AI's November podcast advertising rankings reflected a month of sizeable revenue.
iHeart, NPR, Wondery Lead Triton’s November Podcast Ranker
Triton Digital has published its US Podcast Ranker for the November 2024 reporting period, spanning November 4 through December 1, and the usual suspects all made their appearances in the top three, marking another strong showing for radio companies.
Coverage of 12-Team College Football Playoff Coming to SiriusXM
SiriusXM has announced plans to air live play-by-play coverage of every Division I FBS bowl game this postseason, including the newly expanded 12-team College Football Playoff. Fans can also tune in to the FCS National Championship game and several All-Star games.
iHeartMedia Integrates Unified ID 2.0 Into Audio Marketing Plan
iHeartMedia has announced its adoption of Unified ID 2.0, an open-source, privacy-focused identity framework developed by The Trade Desk. The integration aims to provide advertisers with improved targeting, measurement, and attribution for audio ads.
Orbyt Gives vCreative a Canadian Connection
vCreative has partnered with Orbyt Media for exclusive ad sales and affiliate representation across Canada for vCreative’s suite of tools, which includes vPPO, vProMedia, vPromotions, PromoSuite Next, and PromoSuite Mail.
Study Reveals What Makes Podcast Ads Resonate with Audiences
For brands, podcasting success depends on more than just placing ads - it requires creating messages that resonate deeply with audiences. Recent findings from a Veritonic study provide insights into how marketers can craft podcast ads that drive results.
Acast Leaders Share Podcast Ad Trend Forecasts for 2025
As podcast advertising gains traction, top industry experts, including Acast’s Greg Glenday, Shantae Howell, and Valerie Reimer, along with contributors from Sounds Profitable and Horizon Media, share their forecasts on the growth and opportunities in 2025.
American Public Media Integrates Magellan AI for Digital Portfolio
American Public Media and audio analytics firm Magellan AI have signed an exclusive partnership, introducing real-time attribution and audience analytics to advertisers for APM's slate of on-demand audio content and podcasts.
John Wordock Extends Holiday Help to Laid-Off Talent
In the spirit of the holiday season, John Wordock, former Senior Vice President of the Cumulus Podcast Network turned consultant, is offering free consulting sessions to media professionals who were affected by layoffs in 2024.
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