Joan Mestres is a senior marketing consultant for Hubbard Interactive in St. Louis. Mestres decided running PSAs for a local charity just wasn’t enough. She got creative, stayed persistent, and created several ideas for the Greater Missouri Chapter of the Alzheimer’s Association. Not only did her ideas raise funds for the organization, they produced revenue for the station.
Marc Rayfield has been in radio since 1990, more than half his life. His first job as a manager was as the Local Sales Manager for WIP in Philadelphia shortly after it launched as the second sports radio station in America (behind WFAN in New York). His last two positions with CBS Radio were running the New York and Philadelphia markets. A huge responsibility.
Serene and Pearl were born in New Zealand and raised in Australia. They now enjoy the country life in the United States, where they record and produce their podcast and new radio show from a cabin in the woods. Social media followers relate to the sisters because they lay out their day-to-day experiences for everyone to see.
This is not a negative story about Nielsen. Nielsen is the ratings system, the currency radio uses and advertising agencies and local businesses rely on to make purchases and funnel millions and millions of dollars into the radio industry. Many would argue that since Nielsen purchased Arbitron, the bigger company is making more of an effort to improve its product for the industry. But those discussions are for another day.
The radio industry's top leaders do not just fall into their positions of leadership. They work harder, they work smarter, and they find ways to put themselves into positions to advance their careers. We turned to four of radio's top leaders and asked them exactly how they do it. Why are they the ones leading people? What did they do to educate themselves? Here's what they had to say.
Radio Ink’s Lifetime Leadership Award is presented each year, in conjunction with our 40 Most Powerful People in Radio list, to a radio executive who has demonstrated over the course of his or her career a commitment to excellence and has set a standard in leadership for others to emulate. Previous recipients include Lowry Mays, Ralph Guild, Gary Fries, Eddie Fritts, Bill Burton, Gordon Hastings, Ed McLaughlin, Jerry Lee, Charles Warfield, Dan Mason, and Cathy Hughes.Our 2017 Lifetime Leadership Award recipient is Bruce Reese.
Kay Olin's long and extremely successful radio career started by accident. She had just graduated from Agnes Scott College as a political science major and was working as a receptionist down the hall from RKO TV/Radio Reps in Atlanta. One day she asked what they did because they looked like they were having so much fun. The response was: “Do you want to work here?” She said yes and was hired.
Twenty-seven-year old Jud Heussler is the program director for Curtis Media’s WPLW & WWPL in Raleigh, NC. He started his life in radio as an intern with WGR-AM in Buffalo when he was a senior in high school. In late 2016 he was hired by Curtis Media as the program director at WPLW & WWPL. Let’s find out why this millennial chose radio as a career.
Heather Birks started working for the Broadcast Education Association in 2006, after working for the NAB for four years and NABEF for six. BEA is an academic media organization for educators, students, and professionals. BEA hired Birks, because in the six years she worked at NABEF, she helped build, manage and produce the Service to America Awards, and helped launch and run the Broadcast Leadership Training Program.
Heather Monahan is the Chief Revenue Officer for The Beasley Media Group. Her main responsibility is increasing revenue. Period. She's been Beasley's CRO since January 2015 -- overseeing all sales of the company's core radio, digital, and non-traditional revenue opportunities.