Katz: Radio Delivers 18:1 ROI for Holiday Advertisers
As the winter holidays approach, retailers and advertisers are preparing for one of the most critical shopping periods of the year, and radio advertising is again emerging as one of the most powerful and cost-effective platforms to connect with shoppers and drive sales.
Paige Nienaber’s Midweek Idea Dump: The Dreaded Unexpected
(By Paige Nienaber) Radio had excellent reaction to the hurricanes. However, hurricanes aren’t surprises. They don’t sneak up on you. A great gauge of a brand is how they deal with the stuff that just suddenly happens. Like Liam Payne.
How Radio’s Best Maximize Productivity
(By Jeff McHugh) I was burnt out, and I did not understand why. Many years ago, as a 24-year-old radio host and music director, I worked long days, nights, and weekends but could not finish the job. A nearby college held a time management course, and I signed up.
Deeper Questions, Deeper Answers, Deeper Pockets
(By Rick Fink) All too often in media sales, the conversations with clients or prospects are about our industry, our stations, our formats, our coverage areas, our demographics, our promotions! With any sales training at all, we know that our focus should be on the client.
Podcast Ad Giant Forms With Veritone One, Oxford Road Merger
Insignia Capital Group LLC has acquired podcast advertising agencies Veritone One and Oxford Road, creating what aims to be the world’s largest podcast advertising group. The acquisitions are a strategic bet on the growing demand for on-demand audio.
‘Toni & Tony’ To Take Mornings In Atlanta On Kiss 104.1
Cox Media Group Atlanta has introduced a new live and local morning show for KISS 104.1 (WALR). Toni & Tony in the Morning will debut on October 23, led by media veteran Toni Moore and stand-up comedian Tony “Sco” Sculfield.
TelevisaUnivision’s Audio Could See New Growth Under Alegre
Daniel Alegre, who recently took over as TelevisaUnivision CEO from Wade Davis, is wasting no time in positioning the company to unify its Hispanic broadcast operations. In the company's Q3 2024 earnings report, this also suggested a renewed focus on audio.
$150m Houston Tower Sale Closed Only Weeks Before Fatal Crash
The Houston FM tower involved in Sunday night’s fatal helicopter crash was sold only weeks before its destruction, FCC documents reveal. The tower, which carries multiple signals from TelevisaUnivision, was sold by the Spanish-language broadcaster in September.
Magellan AI: Amazon Is Top Podcast Advertiser for September
With the holiday shopping season getting underway, Magellan AI is showing which retailers are tapping into audio to get the most out of their year-end performance. The latest analysis of podcast advertising data for September reveals Amazon in the lead.
LAist Exec Ashley Alvarado to Lead Texas Public Radio as CEO
Southern California Public Radio's Ashley Alvarado is headed to the Lone Star State to serve as the next President and CEO of Texas Public Radio. Alvarado currently serves as Vice President of Community Engagement and Strategic Initiatives at LAist (KPCC).
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