Political Ad Growth? Radio Could Be Largely Ignored, Says Adimpact
Updated projections for the 2023-2024 election cycle have been released by Adimpact, and it now expects election-related dollars to hit a record-breaking $10.7 billion in political ad spending. But, how much will Radio actually get? It's paltry.
Across America, Radio Stations Bring Holiday Hope To Charities
Hearts and coffers are full after one of the largest weeks in the history of Radio Ink's Season of Giving Tally. The causes ranged from St. Jude to local food banks to animal shelters, but they all have one thing in common: radio stations making a difference.
GeoBroadcast Responds to “Disingenuous” NAB Filing
In a letter filed with The FCC Tuesday, GeoBroadcast Solutions hit back against the NAB's latest attempt to thwart its technology which, if approved, would allow broadcasters to hyper-target local content to communities for several minutes per hour.
Podcast Monetization: The Real Deal To Attract Dollars
What's "the number" that a podcaster should get to if attracting advertisers is a key goal? "5,000 downloads an episode within thirty days." That's one of the takeaways Libsyn's Rob Walch shared in a conversation with Radio Ink Editor Ed Ryan as the first day of the two-day How to Make REAL MONEY Podcasting virtual conference began Tuesday.
Rush Hoping For Extra Innings
After being off from his syndicated show last week Rush Limbaugh was back on the air yesterday and gave an update on his health. In February Rush announced he was diagnosed with stage 4 lung cancer and has been dealing with treatments ever since.
What’s Going On With Local Ad Revenue?
In our final installment in our series on local ad revenue we talk with Ron Cohen from CRC Broadcasting in Arizona. The company owns three stations in Arizona and California.
Women In Radio: A Closer Look At Changing Roles
Historically, radio has been an industry dominated by men. Ownership, management, and on-air talent are all areas where the male prevails. Two Central Michigan University Professors have started a conversation about women breaking barriers.
iHeartMedia Expects To Emerge In Early 2019
On Monday, iHeart announced some good news regarding its bankruptcy proceeding. The company says it has received overwhelming creditor support for its plan to reorganize. iHeart filed for chapter 11 protection back in March and is expected to emerge in 2019 with 50% less debt, knocking off $10 billion.
Newspaper Builds Podcast Technology
The Washington Post’s Research, Experimentation and Development team has developed a technology called Rhapsocord, which inserts ads automatically into podcasts. According to the website Ad Exchanger, Rhapsocord automatically identifies pre-roll, midroll and post-roll spots, inserts ads and updates the files.
How To Attract The Next Generation Of Radio Talent
We hear it a lot. The biggest challenge for managers is hiring. We also hear how difficult it is to hire strong talent from the upcoming generation. Radio needs young blood oozing up and down the halls of its radio stations to keep things exciting, fresh and innovative. We turned to the 2018 MIW Group mentees for answers.
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