How To Reduce Spotloads & Increase Revenue
(By Dick Kalt) I don’t have to state the obvious — that for musicformatted stations, playing more music is important. But listeners have access to their favorite music through so many options today. Why do they need your station? It gets down to how well you really know your audience.
SoCast announces Free Webinar
SoCast Digital is presenting the second in its free 2019 series of monthly webinars. This month’s webinar is “Building Your Digital Rate Card: Everything You Need for Your Sales Team to Drive Digital Revenue.”
Twin Cities La Raza Back On Air
La Raza Radio in Minneapolis/St. Paul is back on the air after last weeks riots destroyed the downtown building housing the stations. The stations are temporarily broadcasting out of the studios at KFAI, a community based radio station.
Big Honor For WSOU Student Broadcaster
Seton Hall University senior and WSOU 89.5 FM news director Robert Towey will co-lead a hands-on workshop at the Alternatives 2019 International Student Radio Conference, hosted at the University of Cambridge in England.
94WIP, Eagles Radiothon Flies High
The Philadelphia Eagles and SportsRadio 94WIP have together raised $207, 970 with the 2017 Eagles Radiothon two-day auction, Tuesday, September 5 and Wednesday, September 6. Listeners bid on exclusive experiences involving their favorite Eagles players and 94WIP radio personalities.
New Northern Colorado Morning Show
KFKA in Northern Colorado is launching a new morning show, hosted by Brian Gary and Tanner Schwindt. “Good Morning NOCO” will focus on local news, sports, weather, traffic and fun.
Another Podcasting Deal For iHeart
The Recount is a new platform that mixes politics and culture. A deal between The Recount and iHeartRaio will result in the two companies producing a series of new podcasts ahead of the 2020 election.
Female-Hosted Podcasts Power Purchase Decisions For Women
As podcasts enter the mainstream, radio operators and brands looking for growth would be wise to take note of where much of the momentum is coming from: women. They aren't passive consumers, especially when the content reflects their lived experiences.
Hubbard Signs Logan To Long-Term Deal
On Monday Hubbard Radio in West Palm Beach announced a new multiyear renewal deal for Bruce Logan. Logan will continue in his role as Operations Manager and as the Program Director for WIRK and WEAT. Logan is also one of Radio Ink's 2022 Top Country PD's.
Hubbard’s KSHE Launches First Podcast
Here's a very cool idea for a podcast coming from the folks at Hubbard. KSHE-FM in St. Louis is launching The KSHE Tapes, the station's first official podcast. The podcast is being hosted by KSHE morning man John Ulett and APD/afternoon drive host Favazz. The duo will explore the back-stories and interviews heard on KSHE over the past 50-plus years.