Entravision has appointed Laura Saldivar to Senior Vice President of Integrated Marketing Solutions in Los Angeles. In addition, Crystal Gomez has been promoted to Vice President Local Agency and National Sales for Entravision’s radio assets in Los Angeles. Gomez was previously Vice President of National Sales, Western Region.
Saldivar has more than 15 years of experience in the media industry with many of her positions serving multicultural audiences. She has worked for companies including PRISA Brand Solutions, Grupo Radio Centro, Pandora, and The Walt Disney Company. Saldivar returns to Entravision where she worked early on in her career as a Local Sales Manager in the Los Angeles market.
“Today’s media landscape is constantly changing and having Laura lead our team is extremely valuable given her vast industry experience and understanding of our audience and the marketplace,” said Eddie Melendez, President of Local Media for Entravision,
Gomez has over 15 years of experience in the media space and has spent the past 10 years with Entravision. She started at the company as an Account Executive in 2010 before being promoted to National Sales Manager, West Coast, and then VP of National Sales, Western Region. Prior to joining Entravision, she held a number of positions within the industry, including roles at Spanish Broadcasting Systems and KTWV-FM.
“Crystal is a proven leader with exceptional relationships in the Los Angeles market. This expanded role is a testament to her dedication, hard work, and professionalism. We are excited for Crystal to begin her new position and continue to elevate Entravision’s multiplatform media assets as powerful marketing tools,” said Eddie Melendez, Entravision’s President of Local Media.
