Newspaper Builds Podcast Technology


The Washington Post’s Research, Experimentation and Development team has developed a technology called Rhapsocord, which inserts ads automatically into podcasts. According to the website Ad Exchanger, Rhapsocord automatically identifies pre-roll, midroll and post-roll spots, inserts ads and updates the files, so older podcasts never have to be edited to update commercials.

The technology also stores data about each podcast so advertisers can purchase podcasts based on topics. The newspaper is testing Rhapsocord on its podcast, “The Daily 202’s Big Idea,” then plans to expand to other Post podcasts.


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