Devaluing Radio
(By Mike McVay) One can drive across America and hear no air talent 7:00pm-6:00am. No talent of any kind. Not a local personality, not a voice-tracked talent, no syndication, and not even a personality created by Artificial Intelligence.
Those Radio Play-By-Play Folks Must Be Onto Something
(By John Shomby) Nielsen revealed that, on average, 3.5 MILLION listeners tune in to pro football on the radio. Imagine having numbers like those with your radio station. What lessons can day-to-day radio take from play-by-play sports?
Let’s See The Algorithm Do This
(Buzz Knight) We must embrace the new possibilities of technological advancement and the growth of artificial intelligence. I worked up this exercise to point out the vital importance of the human touch. Here are things an algorithm cannot do for radio stations:
iHeart Bolsters Bay Area Sales Team With Cortese and Farber
iHeartMedia San Francisco has announced the appointment of Nicole Cortese and Todd Farber as the new Vice Presidents of Sales for the Bay Area. Cortese comes to iHeart from Amazon Web Services, while Farber joins from The Walt Disney Company and ABC.
Shawn Parr Leaving ‘Backstage Country,’ Kelly Ford To Host
Just around one year after launching Backstage Country with Beasley Media Group and Key Networks, Shawn Parr is stepping away from the show. Country radio personality Kelly Ford will join Backstage Country as host starting on February 26.
Top Strategies To Introduce Digital Advertising To Radio Clients
Radio Ink asked the industry's top digital sales professionals, "How do you introduce digital advertising to a client who has exclusively purchased on-air spots in the past?” Here are some plans direct from radio’s advertising trailblazers:
Cosette Nowik Heads North For Programming Duties In Wisconsin
Cosette Nowik is on the move from Cumulus Media Chicago to the company's Appleton/Oshkosh cluster in Wisconsin where she will serve as the new Program Director and Afternoon On-Air Host for 96.9 The Fox (WWWX).
Lowe’s Finishes High Again For January’s Top Advertisers
There was little change in the past week as Lowe's again led the pack of radio's top national advertisers. The home improvement giant continues to spread its consistent message, staying top of mind for consumers as the nation hunkers down through winter.
Apple’s Podcast Metric Shift Shocks The System To Benefit Ads
The latest update to Apple's iOS operating system for iPhone users marks a significant shift in podcast metrics, carried by a reduction in automatic downloads. This change is a result of industry collaboration with Apple to align downloads more closely with actual listening.
Shan Berries Back In The Bay Area Radio Mix With Alpha Media
Bay Area media personality Shan Berries is joining Alpha Media San Jose's Mix 106.5 for Afternoon Drive, starting February 5th. Berries previously served as a host and producer for Bonneville International's 99.7 Now in addition to television gigs.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
