How Much is a Customer Worth?
(By Pat Bryson) Here's one of my favorite definitions of the marketing process: "Marketing is the buying and selling of things with goodwill at a profit. If you can only have one, take goodwill because it is tomorrow's profit."
Give Yourself A Good Permission
(By Loyd Ford) If you think about it, we give ourselves permission to give into a lot of temptation decisions every day. Maybe one of your easier guilty pleasures is to spend too much time binge-watching than we know we should because the shows are so good.
Help Customers Make ‘The Right Choice’
(By Jeffrey Hedquist) My wife has excellent intuition. She takes no particular pride in it, she’s just used to making right decisions. My intuition is… flawed. Sometimes I’m right, but often I’m wrong. Still - I want to be right the first time. I think we all do.
Edison Podcast Metrics Names the 5 Most Popular Kids Podcasts
As podcast use grows among children for fun and education, Edison Podcast Metrics has revealed, for the first time, a list of the top five kids podcasts among those 12 and under, offering insight into the most popular shows captivating the youngest audiences.
Columbus Blue Jackets Extend Radio Partnership with The Fan
Tegna's 97.1 The Fan will remain the radio broadcast flagship for the Columbus Blue Jackets for the 2024-25 NHL season. This season also marks a new partnership with iHeartRadio's 93.3 The Bus as an alternate station for games not aired on The Fan.
iHeart To Drop Bay Area Bloomberg Radio For Talk/Sports Hybrid
iHeartMedia San Francisco has announced the impending launch of KNEW 960 AM, set to debut on October 1. Dubbed "iHeart Sports Talk and More," the station will feature a mix of sports talk shows from FOX Sports Radio and talk programs from Premiere Networks.
Minnesota Vikings Renew Radio Deal With KFAN For Seven Years
The Minnesota Vikings and iHeartMedia Minneapolis have signed a seven-year extension of their broadcast partnership, continuing coverage of the team’s preseason, regular season, and postseason on KFAN Sports Radio 100.3 and Twin Cities News Talk 1130.
Libsyn Board Welcomes Former Spotify Executive Lauren Jarvis
Libsyn has added former Spotify executive Lauren Jarvis to its Board of Directors. The decision was made during the podcast platform's annual shareholders meeting on September 25. Jarvis helped lead Spotify's early podcast strategy.
Simington Challenges FCC’s Right To Fine Pirate Radio Operators
A major mission of FCC Chairwoman Jessica Rosenworcel is to target unlicensed radio broadcasters, but as six more pirate operators are fined, one Commissioner is now challenging the organization's authority to levy these multi-million dollar penalties.
The Clock Is Ticking
(By Deborah Parenti) January 3, 2025 is a day that may very well decide the future of our industry. Mark it in your calendar. Put a note on your desk. Etch it in your memory. It’s a critically important date for every radio broadcaster in this country.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
