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The Convergence Issue
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May 29, 2015

Top Story

BMI, Pandora Documents Unsealed

BMI, Pandora Documents Unsealed

The ruling by Judge Louis Stanton granting BMI the right to collect 2.5% of Pandora's revenue (which will be appealed by Pandora) was handed down earlier this month. Yesterday a redacted version of the decision was unsealed (READ IT HERE). The case, which was argued on BMI's behalf by the law firm of Milbank, Tweed, Hadley & McCloy, amounts to a 43% increase from what Pandora was previously paying at 1.75%. Milbank's trial team was led by the firm's chairman, Scott Edelman, and the trial lasted five weeks.


CONVERGENCE

The Right Way To Use E-mail At Your Station

The Right Way To Use E-mail At Your Station

On Day 2 of Radio Ink's Convergence, Presslaff Interactive President Ruth Presslaff moderated a panel on how to use e-mail most effectively in business communications. Today, a large, clean e-mail list and a high open rate is a very important digital marketing tool. And remember, if you are sending an e-mail with a link to a landing page, that page is very important and a powerful tool. Getting a copywriter dedicated to the e-mail content your station sends out is also a good idea. HERE'S WHY.


Deliver Mobile Consumers To The Cash Register

Deliver Mobile Consumers To The Cash Register

Many advertisers don't realize the power that radio has today when paired with mobile. At Radio Ink's Convergence in San Jose, Blue Sun Media Founder Russ Gilbert moderated a panel on mobile and how radio can take better advantage of the device-driven world we now live in. Gilbert says media is sold differently today. "To many clients, metrics and post-buy analytics are the only thing that counts. Radio has immediacy and flexibility, combined with compelling calls to action. Now, with mobile, people can take an action-based on a radio announcement. This makes radio very powerful." THERE'S MORE.


Is Mobile Spending Even With Mobile Use?

Is Mobile Spending Even With Mobile Use?

The marketing world has continually pointed out that mobile advertising budgets will continue to rise, closing the gap between the amount of time Americans spend on mobile devices and the amount of money advertisers are spending to be seen on those devices. A new tech blog on the Wall Street Journal website asks the question, "What if advertising spending doesn't catch up soon, as promised?"



INDUSTRY NEWS

Is Voltair Data As Good As Rumored?

Is Voltair Data As Good As Rumored?

Harker Research's Radio InSights blog has been frequently posting about issues with the PPM device reliability in capturing all listeners. It has also been questioning if the new Voltair processor can help fix these PPM issues. In this latest blog, Richard Harker shared actual data from two stations who are quietly using Voltair. The before-and-after results were stunning, as stations using the device see double-digit increases in ratings and TSL. Continue reading...


Consultant Starts Country Radio Controversy

Consultant Starts Country Radio Controversy

In the latest edition of Country Aircheck, Country music radio consultant Keith Hill spoke about ways Country-formatted radio stations could sound better. His tips included keeping the size of the music library small, removing over-played tracks, and having consistent coding of tracks. However, it is one of his tips that has many in the Country music community in an uproar. Hill says to stop playing so many female artists, and to make sure to never play them back-to-back. CONTINUED...


Keith Hill Clarifies "Tomato" Comments

Keith Hill Clarifies "Tomato" Comments

After receiving a furious backlash from female members of country music, Country radio, and other radio consultants, Country radio programming consultant Keith Hill has attempted to clarify and expand on his recent comments that female artists should be removed from Country radio and that women on the airwaves are "not the lettuce in our salad. The lettuce is Luke Bryan and Blake Shelton, Keith Urban and artists like that. The tomatoes of our salad are the females." Read on...


Reaction To "Tomato" Comment Is Swift

Reaction To "Tomato" Comment Is Swift

Country radio programming consultant Keith Hill recently told a Country radio publication that female artists should be removed from Country radio and that women on the airwaves are "not the lettuce in our salad. The lettuce is Luke Bryan... and artists like that. The tomatoes of our salad are the females." Those words have not been well received by all, including from many within the radio and music industry. Quite a few have offered differing words regarding women on the airwaves... MORE...


Too Much Content Marketing, Not Enough Consumers?

Too Much Content Marketing, Not Enough Consumers?

(by Mark Ramsey) When we all create content, nobody's left to consume it. Also, will Facebook's new Instant Articles wreck your favorite media brands? Plus rants and raves on topics like crap articles with brand pedigrees, a silly plea for Google to spend more money on ads, the Pizza Hut movie projector, and "I had UBER's idea first!" It's episode 20 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. CHECK IT OUT


FOX News Radio Turns 10

FOX News Radio Turns 10

At the start of next week, FOX News Radio will celebrate its 10th anniversary. A statement from FOX on Thursday read: "When FOX News Radio launched our full-service network on June 1st, 2005, we had 24 stations, half a dozen reporters, and a plan to bring 'fair and balanced' news coverage to radio. Now, a decade later, we have almost 600 affiliates, 11 fulltime radio reporters, and our podcasts and our presence on the social networks is unmatched by any commercial radio network."


KMZQ Goes Yahoo!

KMZQ Goes Yahoo!

Yahoo! Sports Radio will be launching on KMZQ/Las Vegas next week. The station previously aired programming from FOX Sports Radio. Along with the new shows comes a new logo and branding. KMZQ's branding will be changed from FOX Sports 670AM to AM670 The Score. More...


FOX Sports Coming To Spokane

FOX Sports Coming To Spokane

KJRB-AM/Spokane will be flipping from a Classic Country format to All-Sports next week. The station has become a new affiliate for FOX Sports Radio. The branding will be changed from 790 The Eagle to FOX Sports 790 AM. The entire weekday and weekend lineup from FOX Sports Radio will be heard.



COMMUNITY SERVICE

KASE, Bones To Host Flood Relief Concert

KASE, Bones To Host Flood Relief Concert

Austin's KASE-FM is hosting a fundraiser featuring nationally syndicated iHeartMedia Country radio talent Bobby Bones and his Raging Idiots band to help raise money for the Central Texas Chapter of the Red Cross. The concert is set for The Parish on June 3. KASE PD JT Bosch said, "Bobby's heart has always been in Austin, where The Bobby Bones Show got its start. He wants to do anything and everything possible to help his friends and family here in the area rebuild their lives."


iHeart Honored For Children's Radiothons

iHeart Honored For Children's Radiothons

Children's Miracle Network Hospitals and iHeartMedia were honored with a Silver Cause Marketing Halo Award in the Best Message-focused Campaign category at the 13th Annual Cause Marketing Forum Conference. Sixteen programs received Halo awards for outstanding efforts in 2014. In 2014, 35 iHeartMedia radio stations raised nearly $6.5 million for Children’s Miracle Network Hospitals.


Cayuga Radio Group Gets Seedy

Cayuga Radio Group Gets Seedy

Cayuga Radio Group in Ithaca, NY, estimates it has given out over 1,000 butterfly milkweed seeds packets for free. As studies are showing that the Monarch Butterfly population is in steep decline, the radio group decided to do something to help the problem, creating the "Code Name Monarch" program to help rebuild the butterfly's food habitat. Seed packets have been distributed to numerous area retailers for listeners to pick up.



PEOPLE IN THE NEWS

WPLJ Supporting Jayde Donovan's Charity

WPLJ Supporting Jayde Donovan's Charity

WPLJ/New York morning show co-host Jayde Donovan launched the Apple-a-Day program in 2011 with the hope of brightening the days of pediatric cancer patients, surprising them with new Apple iPads. Over 200 children with cancer have already received these gifts since the launch. This month, Donovan surprised a different pediatric cancer patient in the tri-state area with a new iPad each day on her morning show. The month culminated with an "iPad Party" in Time Square, where 20 children received tablets.


Alpha Media Gets Digital Boss

Alpha Media Gets Digital Boss

Alpha Media has announced the hiring of Stefan Brock as the company’s new Corporate VP of Interactive, overseeing Alpha Media's digital strategies. Brock comes to Alpha Media from Disney Interactive Media Group, and most recently, Super Mackerel, where he served as Executive Director of Product and Operations.


Sutherland Promoted To Providence VP/MM

Sutherland Promoted To Providence VP/MM

Cumulus Media announces that John Sutherland has been promoted to vice president/market manager for Cumulus' five-station cluster in Providence, RI. Sutherland previously served the company as VP of sales in Worcester, MA, a position he has held since 2013. He replaces Barbara Haynes, who abruptly exited last week.


Vince Young to Program WMEL in Cocoa

Vince Young to Program WMEL in Cocoa

AM 1300 WMEL has named Vince Young PD. Young assumes responsibility for the national and local lineup at WMEL, which has served the Central Florida region with news, sports and space shuttle coverage for over 50 years. Since 2000, Young has served in a number of roles at WMEL, in production, and also as host of The Vince Young Show which is heard from weekdays from 10 AM – 12 PM


Myers Returns To WWYZ Mornings

Myers Returns To WWYZ Mornings

After nearly a year away, Cory Myers will return to the WWYZ/Hartford morning show Broadway's Electric Barnyard as its co-host. Since July of last year, she has been hosting afternoons at the iHeartMedia Country station. Myers was replaced in mornings last year by Jordan, who remains, as does co-host Broadway. John Saville returns to full-time work replacing Myers in afternoons.


Nick Jonas To Host iHeart Summer Pool Party

Nick Jonas To Host iHeart Summer Pool Party

iHeartMedia announced that singer Nick Jonas will host the 2015 iHeartRadio Summer Pool Party, which is taking place on May 30 at Caesars Palace Las Vegas. The live music event will be heard on the company's CHR, RCHR, Hot AC, and EDM stations, as well as streamed on Yahoo Live, all starting at 10 p.m. ET. The event will be recorded and broadcast on national television on CW stations on June 11 at 9 p.m. ET. More...


ESPN NY 98.7 Catches Odell Beckham Jr.

ESPN NY 98.7 Catches Odell Beckham Jr.

Odell Beckham Jr., the New York Giants' star receiver, has agreed to appear weekly on WEPN/New York during the upcoming NFL season. He will be heard each Thursday afternoon on The Michael Kay Show to discuss the Giants and the NFL.



CONVERGENCE 2015

Marketron Makes First-Ever Live Programmatic Buy

Marketron Makes First-Ever Live Programmatic Buy

On Wednesday, Marketron chose Radio Ink's Convergence Conference in San Jose to showcase the first-ever live demonstration of a programmatic radio buy. The company's Mediascape platform facilitated the buy. KSTP-FM (Hubbard's Variety AC KS95) in Minneapolis first published inventory to Marketron's Marketplace platform, and the advertiser, Aloft Hotels Minneapolis, bought this inventory (20 spots per week) using Mediascape's demand-side platform. The other was AAA KSKI-FM Sun Valley, ID (Rich Broadcasting). The goal was to show how both large and small markets can participate in programmatic buying. The two buys were transacted in 15 minutes.


Is Radio Ready For Wi-Fi On The DASH?

Is Radio Ready For Wi-Fi On The DASH?

Jacobs Media President Fred Jacobs moderated a panel that took the Convergence audience through the latest in the relationship between the car and its "radio." Yes, radio is still in the dash, but there are so many new things coming each year that provide more listening, navigation, and Internet-based choices to the driver. The biggest thing on the plate today is the advent of wi-fi connected cars. So, how can radio continue to hold a primary spot in this now-crowded space and stay engaged with the new opportunities of the connected car? READ ON.


Do You Have A Strategy For Selling Digital?

On Day One of Convergence, Sean Luce moderated a panel on how to sell digital. Luce asked the big question: Should sales staffs sell digital with traditional spots or sell it separately? McCormack Media CEO Tracey McCormack trains people to sell digital but thinks they should be selling both. "Today, we are in a very lucky time to be in this industry. I'm well aware of terrestrial radio declines. But because of the tech advances, I'm more optimistic about the future of radio than I have been in 15 years. Radio should be able to talk about the entire offering their radio station can provide." READ ON.



MONDAY FEATURED WRITERS

(SALES) Increase Your Value

(SALES) Increase Your Value

(By Spike Santee) Are you tired of always competing solely on price? Are you frustrated when your customers demand your lowest price and then request some added value to "get on the buy"? "Added value" is not giving your client something extra for free in order to bring in the buy. Giving your client something extra for free is not selling; it is simply the act of lowering your price to the level the client will tolerate.


(SOCIAL) Welcome To The New Age

(SOCIAL) Welcome To The New Age

(By Loyd Ford) I hear the sound of the future and it sounds nothing like the past. Radio debt, recession, and industry change mushroomed at the same time that a new generation has risen into adulthood. We know that part of the story, right? I'm just not sure we all understand how much listening has changed while our industry has shifted into neutral and developed an appetite for cost cutting. These new "listeners" have radios in their cars. They just don't care. "Why should I?" they ask. "I have this."


Senior Wars - The Older Demos Awaken

Senior Wars - The Older Demos Awaken

(By Curt Krafft) If you think something isn't going to work, it won't. Rightly or wrongly, perception plays a huge role in the world of business. This is especially true in the business of broadcasting. If we truly believe that appealing to older demos will not translate into a significant amount of revenue, then it won't. And nothing is going to change our mind.



RADIO INK

SEND US YOUR CLASSIC PHOTOS

SEND US YOUR CLASSIC PHOTOS

Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...




Images From Convergence 2015
May 27-28
San Jose, CA
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Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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