It appears there will be nothing more than a little "education" for Bubba The Love Sponge for apparently tampering with the integrity of radio's currency in the Tampa market. Both Nielsen and Beasley Media, which carries Bubba's show, admit the host tried to influence a PPM panelist in Tampa. Bubba's been on the air a long time and clearly knows that's against the rules. Beasley pays the price of a station delisting in Tampa (WBRN-FM) even though the ratings were not affected and the company fully co-operated. Beasley says it will provide "compliance training for Mr. Clem and his employees." The only real action Beasley could have taken against Bubba would be to drop his show being that he's not a Beasley employee. We were told Bubba's show will be back on live in Tampa today. Beasley also carries Bubba in Fort Myers where it has been live. READ ON.
In light of the situation involving Todd Clem in Tampa, Nielsen issued a statement about the ratings. "Nielsen has evidence that a syndicated personality at WBRN-FM in the Tampa-St. Petersburg-Clearwater market engaged in attempted rating distortion in the form of attempted panel tampering. Per our policies, we notified Beasley, the station owner, and are working closely with them to ensure that proper remediation measures will be implemented for WBRN-FM. We appreciate Beasley's full cooperation during this process." HERE'S MORE.
(by Fred Jacobs) From the moment we launched our first DASH Conference in 2013 with Radio Ink, the learning curve began. Bringing together auto executives - both OEMs and Tier 1's - with executives from the radio broadcasting industry started a process that is going full steam ahead today. It was always our belief that time spent with auto executives would provide a great deal of learning, as well as a window into the mindset that industry applies to technology, media, and the consumer experience.
Mark LaNeve is VP of marketing, sales, and service for Ford, and in that role he oversees it all: the automaker's sales and service, its marketing and customer care, and dealer relations for both Ford and Lincoln. If you're wondering what the future holds for radio and automotive, this is the man who can tell you.
The radio groups are located in the Hampton Roads market and they say they are combining their expertise in a joint effort to help local businesses get the most out of their advertising dollars. The groups are Max Media, Saga, Entercom, iHeartMedia, and Sinclair. In all, 22 stations are part of the group calling itself The Virginia Media Alliance. The group will create and distribute regular advertising and marketing tips, useful business management information, and radio industry news. That will include a combination of social media posts, online articles, and a twice-a-month email. READ ON.
(By Buzz Knight) It can start with a hum. It can consist mostly of drums. In whatever form it comes it can help set a mood. It can improve a bad day. The power and beauty of sound is a tremendous strength for the business of radio. Think of how frequently it comes into play on great radio brands and how we take it for granted. The tremendous diversity of music genres, styles, and eras that entertain and provide companionship to millions. READ MORE...
With over 44,200 spots airing last week, The Home Depot held off number two GEICO to win another week on the Media Monitors top advertisers list. GEICO aired just over 40,400. Rounding out the top five were McDonald's at number three (27,045), TIAA-CREF Tuition Financing at number four (26,807), and O'Reilly Auto Parts at number five (21,722).
The company is now running PSAs, promos, and social media posts in all 35 of its markets asking for donations for those affected by the recent South Carolina flood. This past weekend, Columbia, South Carolina, was devastated by flooding leaving thousands trapped without running water and electricity. Many Alpha employees and their families were affected. READ ON.
Audion is the maker of VoxPro which is a broadcast-specific digital voice editor designed to record and quickly edit phone calls on the fly for on-air broadcast. Wheatstone CEO Gary Snow said, "This is a terrific little company that, with one product, has made a big difference in the day-to-day operations of most radio stations today." As part of Wheatstone, VoxPro will benefit from the company's 24/7 support and distribution channel that includes a worldwide footprint spanning the United States, France, UK, Germany, Scandinavia, Middle East, North Africa, Australia, New Zealand, Singapore, Thailand, Indonesia, Taiwan, South Korea, India, China, and Malaysia.
The BMI Foundation is starting the BMI Founders Award, an annual scholarship competition open to radio broadcasting students nationwide. The program is funded by BMI to cultivate future innovators of radio. A $5,000 scholarship will be awarded for the best original essay response entry. Aspiring radio newscasters, announcers, sales executives, PD's can apply. BMI's Vice President of Industry Relations, Dan Spears, serves as Director of the competition. For details go to www.bmifoundation.org.
Futuri Media has received a patent from the Republic of South Africa for its Listener Driven Radio and Takeover technologies, including Instant Alerts live interactive radio programming, and social playlist sharing. The patent, which names Futuri President/CEO Daniel Anstandig and CTO Brian Seeders as inventors, also pertains to LDR's interface with radio automation systems. KFM/Cape Town and 947/Johannesburg are now using Futuri's LDR1 services on their websites and mobile apps.
Since 2013, Rogers has been VP of National and Corporate Sales at Radio One. On Tuesday it was announced that Rogers has been named VP, National Sales and Corporate Partnerships at CBS Radio. Before Radio One Rogers was VP of Political and Platform Sales at Cumulus Media and GM of WMAL/WRQX. Rogers also managed political sales during the 2012 election cycle. Rogers worked for CBS from 1988-2011 in a variety of management positions, including Senior VP/Market Manager, in Washington, D.C.
The music rights management company held its annual shareholders meeting in Nashville Tuesday. Among the executives elected to new four year terms on the BMI board are current chairman Paul Karpowicz who is President of Meredith Local Media Group, Sheridan Broadcasting's Susan Davenport Austin who is the Presiding Director of the Board and Vice Chair, and Ginny Morris , Chairman & CEO of Hubbard Radio.
Mills comes to iHeartMedia from Motorola Mobility where he was also the Chief Information Officer. He'll report to COO/CFO Richard Bressler. In this new iHeart position, Mills will oversee all aspects of the information technology structure for both iHeartMedia and Clear Channel Outdoor.
The L.A. Times columnist will be teaming up with veteran sports personality Jeanne Zelasko to host the new morning show on "The Beast 980" beginning Tuesday. Plaschke has been a sports columnist for the Times for nearly 20 years. The previous morning show including Zelasko, who teamed up with former UCLA and NBA player Marques Johnson. Johnson recently left to do air work with the Milwaukee Bucks.
iHeartMedia has renewed and extended its relationship with Charlamagne Tha God, host of New York's Power 105's nationally syndicated radio show "The Breakfast Club." Charlamagne Tha God will continue to host the nationally syndicated show "The Breakfast Club" weekdays from 6-10:00 a.m. ET, as well as "Weekends with The Breakfast Club," alongside Angela Yee and DJ Envy "The Breakfast Club" is also televised live Monday through Friday on REVOLT TV. Details of the deal were not disclosed.
The CBS station announced that Heidi Harris (pictured) is taking over mornings replacing Carlos (Diaz) and Dayna (Roselli). And Alan Stock will take the afternoon slot, replacing Jim Villanucci. VP of Programming Cat Thomas said, "It's exciting to see KXNT returning to its conservative roots. I have known Heidi and Alan for years and have a huge admiration and respect for what they bring to the listeners of Las Vegas."
(By Chairman Eric Rhoads) We received quite a few comments about Eric's editorial on the Cumulus management changes that took place on the first day of the Radio Show in Atlanta, the hometown of Lew Dickey and Cumulus' HQ. In case you missed it, here it is again. Check out the comments that follow.
(By Roy Williams) There are certain words and phrases used by young advertising professionals that I try desperately to avoid. Two of the most painful for me are "unique selling proposition" and "branding." When I was young, those phrases meant the same to me as they did to everyone else. But I take comfort in the words of Muhammad Ali: "The man who views the world at 50 the same as he did at 20 has wasted 30 years of his life."
(By Spike Santee) Selling packages is a good way to build up your business in radio advertising sales, if you are selling good packages, ones that are client focused, not radio station focused. The key to good package selling is the basic weekly schedule of advertising.
(By Paul Weyland) Rather than the useful information consumers need to know, most broadcast commercials are filled with meaningless cliches that no one wants to hear. Today's consumers don't like being "sold," but they don't mind being informed. Here are some talking points that listeners and viewers might like to hear from some of your clients.
The winners of the annual Radio Ink Radio Wayne Awards were named Thursday morning at the Radio Show's Advertiser Breakfast, in categories including GM, Market Managers, and Director of Sales of the Year, with Beasley chief George Beasley taking this year's honors as America's Best Broadcaster. Seen here is Radio Ink Chairman Eric Rhoads, with all the happy winners. Who else took prizes? Click here to find out!
Diane Fannon works for The Richards Group which is one of the agency partners for The Home Depot. And as you know, The Home Depot is one of radio's biggest and most consistent advertisers. Fannon was part of the advertiser breakfast at the Radio Show in Atlanta, along with Mike Hibbison, The Home Depot's vice president of integrated media, and Ed Gorman of Carat USA. Fannon said she loves using radio. HERE'S WHY.
Nielsen representatives were very detailed about the process they've been going through to enhance the technology the top 48 markets use to encode their signal and how that signal is picked up by the PPM. Some believe this was spurred by Voltair. Nielsen says this has been in the works for a very long time because of how complicated the process is and all the testing that needs to be done. Arun Ramaswamy leads Global Engineering for Nielsen. He explained that careful steps need to be taken to preserve the integrity of the currency and get the final product, an enhanced watermark, out into the market. He also said Nielsen worked extensively to hide the watermark better, taking a series of steps to make it more robust and strong. READ MORE.
You'll have to decide that for yourself. It would appear that if the Nielsen watermark enhancement delivers, it just might be. That's probably what Nielsen wants as time goes on. We did hear this interesting suggestion from a manager who saw both presentations at the Radio Show. READ ON.
It was standing room only - including about five Nielsen employees, among them EVP/Managing Director of Local Media Matt O'Grady - for Geoff Steadman's presentation about Voltair. Steadman began his presentation by saying, "Sometimes innovation is disruptive." That was the understatement of the Radio Show. Voltair has turned the ratings radio uses into a daily topic of conversation. The processor has everyone wondering if radio stations are being properly picked up by PPM, and managers are asking whether Voltair increases ratings. And some advertisers are wondering if all radio stations are playing on a level playing field.
It's exactly the kind of data radio needs to keep churning out and delivering to skeptical advertisers. This was brand new data released Wednesday by Nielsen's Carol Edwards. She said this was an independent Nielsen study, which looked at four major campaigns, done by four major department store brands. The results of that study showed that radio delivered $17 in sales for every $1 in advertising spent. The study also showed exposure to a radio campaign drove a 10% increase in overall sales, 3% increase in the total number of buyers, and a 6% increase in dollars spent per buyer. READ MORE.
Connoisseur CEO Jeff Warshaw is not one to hold back. He has opinions about the radio industry on what he believes is holding it back and ideas he believes will move it forward. He was probably only half joking when, during Wednesday's opening panel, he said the government should mandate that radio can only play 10 commercials per hour. He also believes that with iHeart and Cumulus as over-leveraged as they are, it's hurting the entire radio industry. We spoke to Warshaw after the panel Wednesday and asked him to elaborate on a number of the subjects he spoke about. Listen to what he had to say HERE.
Radio continues to churn out study after study that proves radio works for advertisers (see story above). So the question that continues to dog managers and executives around the country is, with so much evidence that listenership is still strong and advertisers are ringing the cash register, why doesn't the revenue follow. On a panel called "Agencies Speak," Wednesday afternoon at the Radio Show we got some answers.
Radio Managers are all hyped up about programmatic. It's understandable. They are being told it's how advertisers will buy all media soon and they are being lead to believe this type of buying will increase their revenue. They like hearing the revenue part for sure. Radio Show organizers certainly understand how big the issue of programmatic has become. The topic was covered in a ballroom, rather than a smaller meeting room, and it had two back-to-back panels that lasted 90 minutes. So what happened?
Wells Fargo analyst Davis Hebert gave Radio Show attendees an update on the economy and the Wall Street view of radio. It's a presentation usually given by Marci Ryvicker, however she has a scheduling conflict this year. Davis started out by providing some data on advertising and said radio's number one category, automotive, is still very strong. He said the projection through September is 18 million vehicles sold, which is the best that industry has done in a decade. The downside? Advertising spend is softening because dealers are having no problem moving vehicles. Hebert also said political ad spending is expected to hit $4.5 billion in 2016. How much will radio get? LET'S FIND OUT.
That was the message several radio executives wanted to get across at the first panel of the day at the Radio Show in Atlanta, Wednesday. Beasley Broadcast Group CFO Caroline Beasley said, "Pandora's revenue is about 2 percent of radio's revenue and even that didn't all come from radio. Their listenership has plateaued and they are now dealing with competition from Spotify and Apple." READ MORE.
(By Buzz Knight) Today is the most competitive time with regard to audio consumption. Everywhere we turn a consumer can turn to everything from personal collection as a choice, to multiple other audio options. We are one of many choices that hopefully over time can turn into a first choice habit. So why do great radio brands matter? Let me explain how we can learn from the value proposition of great brands and use this knowledge to fuel even greater radio brands?
(By Jeff McHugh) I remember the first time that I watched the motion picture classic, Casablanca. As a boy, I wanted to be a cool, tuxedo-wearing leading man like Humphrey Bogart. I remember watching that film wondering how someone like Bogart's character, Rick, got to be tough as nails.
(By Loyd Ford) Big users in social media give you less time to impress them. They're moving fast (at least between content they view). Maybe I should say it this way: They're moving on. Whatever your content is, "they" don't care. You have to give them something undeniable now. It's more than that. Much more. The visual has to be eye-catching in an environment where everyone is trying to be eye-catching.
The awards are named after Detroit's own Bill Burton - the guy who tirelessly worked to promote the benefits of advertising on the radio to the automotive industry and whose famous mantra was "Be Fabulous." Bill passed away this past December. The "Be Fabulous" awards are a tribute to his incredible impact. HERE ARE THE DETAILS.
Opinionated, smart, and right in the heart of the digital audio transformation: That applies to both Adam Carolla and Norm Pattiz. And they'll both be at Jacobs Media and Radio Ink's DASH Conference in November. There are a lot of people doing podcasts today, but only a few know the secrets to making them successful. In this sitdown interview with Pattiz and Carolla, Jacobs Media President Fred Jacobs will explore what it takes to create and grow podcasts that hit the sweet spot with listeners and advertisers.
Radio has seen plenty of in-car competitors before, and radio has thrived. But the "connected car" is something different: Consumers are immersed in the Internet in a way they could never have been with radio's in-car competitors of the past, and there's no reason to think they won't love it in their cars just as much as they do in the rest of their lives. With the "connected car" now a reality, can radio survive? READ ON.
Author and veteran political consultant and commentator Dick Morris is joining the lineup at Forecast 2016 as a keynote speaker, where he'll be speaking about "Decoding the Presidential Race." "We are very pleased to have Dick Morris join us at Forecast," Radio Ink EVP Deborah Parenti said. "In what is proving to be a most unusual political season so far, his seasoned perspective should be of especially high interest to anyone trying to gauge where the future of the country and its economy may be headed."
iHeartMedia CEO Bob Pittman will be the keynote speaker at this year's DASH Conference, November 4-5 in Detroit. Eric Rhoads, Chairman/Publisher, Radio Ink, which co-presents the Dash conference with Jacobs Media, said "Bob Pittman is not only the great evangelist of radio, but he is also leading the radio industry into the future. We are honored to have him present his compelling and thought provoking vision to Dash attendees." Pittman added, "Radio is unequalled in terms of its importance to the consumer, and nowhere more than in the car. The first thing most people do when they get into the car is turn on the radio - because our personalities are your trusted best friends sitting next to you, providing the entertainment and information you need throughout your day. And with the growth of the digital dash, we have even more opportunities to make radio available where our consumers want to find it."
It's going to be a tumultuous 2016, and that's why we're so pleased to announce that Greater Media Chairman/CEO Peter Smyth and Sugarloaf Rock Capital Managing Partner Drew Marcus will be serving as co-chairs of Forecast 2016, set for November 20, 2015 in New York City. As Radio Ink Publisher Eric Rhoads says, "With so many critical business and financial issues continuing to face the radio industry, we are extremely pleased to have Peter Smyth and Drew Marcus provide their guidance to this year's Forecast."
Radio Ink's third annual DASH conference in Detroit, held in conjunction with Jacobs Media, will take place November 4 and 5 at the Westin Detroit Metropolitan Airport. If you were on the fence about attending, now's the time to jump off. Here's A LOOK at this year's agenda. The battle for audio space in the DASH continues to be one of the biggest issues facing broadcasters. This is a must-attend conference if you consider yourself a cutting-edge broadcaster.