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More on our lead story from Thursday which highlighted the plight of 30-year radio vet Bobbi Maxwell (pictured) who decided to quit her on-air job in Cincinnati after her additional work duties became unbearable. The story received a lot of feedback from our readers, including this comment from Jay Allen..

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That big flushing sound is your client's money going down the toilet. At least when an advertiser writes a check to a radio station the advertiser knows that advertisement will air and listeners will hear it. The mobile firm Retail just came out with a report that found 60% of the clicks on mobile banner ads are mistakes.

According to a new survey released by The Pew Research Center, 11% of the country turns to radio for information about the 2016 presidential election. Pew surveyed 3,760 adults and 24% said they turn to cable news first.

The Radio Advertising Bureau, Katz and Nielsen hosted a seminar at the Union Station Columbus Club in Washington, DC this week. The networking seminar focused on the 2016 election with executives from the political advertising, media and marketing industries.

John King has been a successful manager for many years. Aside from his skills as a great leader and manager, King (pictured here) oozes passion for radio. He's high-energy, enthusiastic about the business, and fun to be around. He's a great motivator. King, who now works for Alpha Media in Dayton, is a guest on our next Management Podcast which goes live Monday, but you can get it before Monday. Here's how...
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Clients and ad agencies won’t buy if they don’t believe, and for them to believe, they’ve got to know what we know about radio. They need to understand where and how it fits within the media and audio universe. Successful radio salespeople in 2016 must not only master selling, but marketing as well.

With four Institutes in the south and east, Dan Valle's National Radio Talent System now heads to the great Northwest with Institute number five. Hubbard Radio will be the sponsor of the 9-day event to be held at Central Washington University in June.

That will be a topic for discussion at the The A&O&B Pre-CRS Seminar Monday in Nashville. It's also the subject of Mike O'Malley's new blog entitled Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers. So what does O'Malley conclude listeners like, and can do with less of on country music stations?

Sun Broadcast Group and Radio Express have jointly announced they have entered into a network partnership that will bring ten new programs and services...

Our special Country Radio Seminar issue of Radio Ink Magazine is a few days from being released and it will be available at The Omni Hotel in Nashville when CRS kicks off Monday. In the issue, we rank Country Radio's top program directors, and on Tuesday night, with the help of SONY, we'll be handing out awards to those top PD's. Also, in this issue is a special interview we did with syndicated morning hosts, Big D and Bubba who have been together now since starting out at WTGE-FM in Baton Rouge back in 1996.

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Audio Ink™

Mark Ramsey calls Hivio the first and only audio future festival and it will be held in Los Angeles on June 2 and 3, 2016. It's the 4th year for the event and Ramsey says it brings together people from radio, online radio, podcasting, talent, agencies, social media, platforms, and more.

Futuri Media has reached an agreement with Cumulus to provide the company with four of its platforms: Listener Driven Radio, Takeover, TopicPulse social media monitoring, and TopLine sales research. The technology will be implemented in 27 of Cumulus’ largest markets with additional markets and stations to follow.

Yet another player with a recognizable name enters the streaming space. SoundCloud has launched a new feature called "Stations," which allows users to tap into a long stream of music related to their likes.

People in the News

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Jeana Shepard has been appointed the midday host on the New KMLE @ 107.9 in Phoenix. Shepard will be heard weekdays from 10:00 a.m. to 2:00 p.m. beginning Monday, Feb. 8.

Katerina Perez has held senior leadership positions throughout Florida, Virginia and Washington State. She's spent a good chunk of her radio career with iHeartMedia and Entercom has now hired her as GSM in South Florida. Perez is now responsible for generating revenue for Miami’s 104.3 The Shark / WSFS-FM and The Ticket / WAXY-AM.
Buzz Knight 2016

Congratulations to a good friend of Radio Ink and one of the nicest people in the radio business today. Buzz Knight has been promoted to SVP of Program Development at Greater Media. Buzz has been with the company for nearly 15 years now. Knight oversees programming development for all of Greater Media’s radio properties.

Katy Lollis advances from GSM to D.O.S. at Beasley's Fayetteville, NC market which has six stations. Market Manager Mac Edwards said, “Katy has been a valued employee of our company for nearly a decade."

JoJo Turnbeaugh will also serve as PD and Afternoon Host for iHeart's country statioin the cluster KWNR-FM. iHeartMedia has four station in Sin City. Regional President Glynn Alan said, "Jojo's energy, depth of knowledge in multiple formats, and intense desire to win will continue to drive revenue and ratings for our Las Vegas cluster.

Our Print Magazine: Radio Ink

RI122115Cover In This Issue: January 18
Radio Executive Of The Year:
Larry Wilson
The Telecom Act: 20 Years Later

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