Wells Fargo analyst Marci Ryvicker has been forecasting for about a year now that until radio proves her wrong, it's going to be a flat industry. Ryvicker was not at Forecast Wednesday, but other analysts and economic experts were, and they all echo Ryvicker's prediction. Radio will have a no-growth year in 2015. And for an industry that's been around for over 90 years, and is not the shiny new toy, maybe that's OK for now.
In a perfect world advertisers would know exactly how many listeners your radio station has, whether they're listening over-the-air, on their computers at work or on their phone walking down the street. The radio industry acknowledges listeners are migrating to digital devices, and the industry also knows how vital it is to measure those listeners as companies like Pandora chip away at their revenue. Nielsen is working toward making online measurement happen. Nielsen's EVP & Managing Director of Local Media, Matt O'Grady told the Forecast crowd on Thursday that a new software development kit, that will measure digital listening, is being tested with several radio groups.
With all the major players in the house at Forecast, we got a real good sense about political ad spending in 2013. And the consensus was, compared to 2010, it wasn't what the industry expected. The overall political spend was flat, which means radio lost share. There was a lot more action in smaller markets, where a ton of spots were being sold, but those are at much cheaper rates than major markets would have seen. And some of the political money radio was expecting went to digital. Expect 2016, the year of the next presidential election, to be a huge year for political advertising. But how much of that will come to radio, nobody was willing to say.
FCC Commissioner Ajit Pai, speaking at a Media Institute Awards banquet Tuesday evening, said the First Amendment "is regularly under assault by government at all levels." He added: "At a time when prosecutors threaten reporters with jail time for doing their jobs and when public universities impose speech codes on students, it is ever more critical for us to be vigilant in protecting our most cherished liberties."
The Mentoring & Inspiring Women in Radio (MIW) Group has announced details for the 2015 Mildred Carter Mentoring Program which matches up-and-coming women in the radio industry with female professionals recognized as leaders in all aspects of radio.
That's according to Crain's Detroit Business, which has featured CBS Detroit Radio as one of its "coolest places to work" in metro Detroit, in the large workplaces category. The cluster includes WWJ-AM (Newsradio 950), 97.1 The Ticket, WOMC-FM, WYCD-FM, and 98.7 FM AMP Radio. What makes it so cool? An intra-company website that lets employees nominate each other for recognition -- employees can win sports or concert tickets, gift cards, and more.
The NFL's Cincinnati Bengals have entered a new 5-year deal that will see them remain on the same three stations through 2019: WLW-AM (700), WCKY-AM (ESPN 1530) and rock station WEBN-FM (102.7).
Sun Broadcast Group is celebrating its sixth anniversary with the news that, with programming additions to its 2015 lineup, it will now reach over 142 million listeners on over 5,500 general-market affiliates. Sun Latino has also grown its listening audience to over 35 million listeners, making it one of the top three Hispanic networks in the country.
Townsquare Media Quincy-Hannibal, MO General Manager Dave Greene announced today that 1530 AM (WLIQ) will now air Classic Country and be known as KICK-AM 1530. "The number-one request we get on KICK-FM is to air more country hits from the past," said Greene. "Flipping 1530 to Classic Country gives us the opportunity to do just that and we can now serve the entire country music audience between today's best hits on KICK-FM and 979kickfm.com, and the best country hits from the 60s, 70s, 80s, and 90s on KICK-AM and on kickam1530.com."
Bob Philips recently celebrated his 25th year in radio. This year Philips is one of a handful of managers from across the country chosen by Radio Ink as one of the best managers in the industry. The 2014 Radio Ink Best Managers in Radio issue is out now. Sixteen of Philips' 25 years in the business have been spent with CBS Radio. He considers his biggest accomplishments, and a key to his successful run in radio, to be developing new revenue streams outside of spot radio and adapting to change. Let's hear more about how Bob Philips, Baltimore market manager, succeeds, leads, and wins for CBS Radio...
Digital revenue is all the rage these days. And while the overall number in radio is still small, compared to over-the-air revenue, the potential is huge. Radio Ink would like to know what your game plan and philosophy is when it comes to digital. Are you hiring more digital experts? Do you have high revenue expectations for digital revenue in 2015? Do you have a plan for mobile? Please take our digital survey (all responses will remain confidential). Our plan is to share the overall results with the industry and use this information to create more digital content in Radio Ink that will help you achieve your digital goals. Take our Survey.
Davis is promoted into a newly created post at Cumulus Media, where he's named national director of Stratus Music Scheduling. He's a 26-year industry vet who's been programming Hot AC/Top 40 hybrid WQSM/Fayetteville, NC for the past eight years and will keep those duties. Cumulus' proprietary Stratus Music Scheduling System is in use at more than 450 stations in 89 markets.
Leslie Heinemann, formerly with Radio Disney in Detroit, is joining the sales team at marketing and promotions provider CRN International. She'll be based in Detroit and will hold the title of director of strategy and development, reporting to CRN Managing Director/Strategy & Development Robert O'Mara.
Cumulus has announced writer and comedian that Chip Franklin will host a weekday talk show on KGO (810 AM) debuting December 8 from Noon to 3:00 p.m. Pacific. Franklin has written for and appeared on shows and networks, including Saturday Night Live, The Tonight Show, Conan O'Brien, The Situation Room, Larry King, The CBS Morning Show, CNN, HBO and Showtime. He is also a winner of seven Edward R. Murrow awards for radio and television writing.
(By Jeff Schmidt) Who does not appreciate good service at a restaurant? When I experience good service I tip generously. My wife and kids think my criteria for good service is a little goofy, but it works for me. Here it is: If you fill my water glass without me asking, you instantly earn a 25 percent or better tip. If you fill my water glass when I ask, you are most likely to get the standard 15-20 percent. If you do not fill my water glass, even after I have asked, you are not likely getting a tip from me.
Do you sell your media like a commodity or do you sell the value and results your customer will get from using your product? The next time you get whacked over the head by a media buyer/prospect hammering you on price-cost per point-cost per thousand, or just wanting you to discount your product, think about this story.
(By Gary Ratcliff) Here are two more sources of radio sales magic: signing your name, and getting your customers to sign theirs. It is not a mystery that both these signatures show interest, commitment, and ownership.
(by Radio Ink Publisher Eric Rhoads) Dear Radio Ink Reader: After 15 years of consistent delivery of our daily Radio Ink headlines, our e-mail service provider was attacked, which randomly caused some of our readers to receive multiple copies of Radio Ink Daily Headlines. Though it did not happen to everyone, even one reader inconvenienced is unacceptable. If you experienced this problem, please accept my personal apology. When our provider was unable to resolve this attack, we immediately terminated their service and have moved to a new e-mail server and provider. But you may not be receiving our daily Headlines e-mails due to this change. Here's what to do...
Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...