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Focus On Independents
Digity CEO Dean Goodman




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August 21, 2014

Top Story

Radio's Competition For Political Ad Revenue Increases

More and more radio companies have been looking at political season, and the local, regional and national campaigns election day produces, to bolster flat revenue numbers. Some companies have even hired political specialists to work that business, hoping to grab as many of those dollars as possible. The arena for 2014 political dollars just became a little more crowded thanks to modern technology. DirecTV and The Dish Network are about to battle broadcasters for the a piece of what's expected to be about $3 Billion in political advertising spending later this year. The Satellite providers have been unable to attract any of that revenue in the past because they could not target local ads. That's all about to change.


INDUSTRY NEWS

Sun Named One Of Fastest Growing Companies In America

Sun Named One Of Fastest Growing Companies In America

Inc. Magazine announced today that Sun Broadcast Group has made its annual list. The Inc. 5000 list, released today, ranks the countrys fastest-growing private companies according to percentage of revenue growth over three years. During the period measured to make this year's list, Suns revenue jumped more 520%. In that time the company also added 15 full time positions between its New York City and Boca Raton offices.


Greater Media Becomes Part Of Jeter Corn Maze

Greater Media Becomes Part Of Jeter Corn Maze

This picture comes from VonThun Farms in South Brunswick, New Jersey, about 55 miles south of Yankee Stadium. The corn maze, with the retiring Derek Jeter's face, will be open from September 20 through Halloween as part of VonThun Farms' fall activities. As media partner, Greater Media's Magic 98.3 received a logo inclusion (on the bottom) and gave input on the final design of the maze. The maze is receiving tons of national exposure and so are the Greater Media call letters.


KYW's Donahue Retiring After Five Decades In Philly

KYW's Donahue Retiring After Five Decades In Philly

KYW Newsradio's morning co-anchor Harry Donahue will be retiring from the station tomorrow, after a career spanning five decades in Philadelphia. Donahue joined KYW in 1973 after starting his career as an announcer for the former WPBS-FM radio (now WUSL-FM), and as a manager of media relations for the Archdiocese of Philadelphia. He says he couldn't believe he was hired by the station. It was, and remains, the preeminent radio station in Philadelphia. Ive done what I always wanted to do. To work in my hometown and having been part of this iconic radio station it just doesnt get any better.


Dont Read Too Much Into Disneys Firesale

Dont Read Too Much Into Disneys Firesale

(By Charlie Sislen) Wikipedia tells us that Disney launched Radio Disney in November of 1996. Using AM stations, they targeted a portion of the population that most commercial radio stations did not focus on young children. Back in 1996, all Arbitron surveys used diaries and excluded those under the age of 12. Some believed that the P12+ age cutoff was holding Radio Disney back from ratings success. Since then, the top 48 markets have converted to PPM, which samples young people ages 6 to 11.


WCKG Chicago Moves Into New Digs

WCKG Chicago Moves Into New Digs

The team at WCKG says it has moved into luxurious new offices with state-of-the-art digital audio and video studios in suburban Chicago. AM 1530 WCKG (The Voice of DuPage County) has moved to Carr Workplaces' Oak Brook Terrace Tower, the tallest building in Illinois outside of Chicago with panoramic views of both the Chicago skyline and the western suburbs. WCKG Station Manager Matt Dubiel said he's thrilled about the move. I wanted to move WCKG to the tallest building in the Chicago suburbs, and Carr Workplaces made that easy. They make it possible for small businesses like ours to afford a world-class office environment smack dab in the middle of Chicago-land, which is exactly what we need to serve the community and our local advertising partners."



SPORTS TALK

KFWB In L.A. To Carry NFL And NCAA

As part of its all-sports format set to launch in early September, KFWB 980 in Los Angeles will carry a full schedule of NFL and NCAA play-by-play, and the USC sports spotlight, Trojans Live, will return for another season. KFWB will be the exclusive L.A. radio home for Westwood Ones coverage of all NFL Sunday night, Monday night, and Thursday night games beginning September 4 when Green Bay takes on Seattle. KFWB will also offer a full slate of Westwood Ones coverage of NCAA football, starting September 6 when Michigan State visits Oregon.


CBS Sports Launches Weekend Football Programming

Beginning Saturday, August 30, CBS Sports Radio anchor Rich Ackerman will host Eye on College Football from 12 Noon to 8 p.m. ET. The show includes reports from college football games, and interviews with coaches, players, broadcasters, and writers. On Sunday mornings, beginning September 7, Mike Francesas Football Sunday, featuring the WFAN-AM/FM host, will be broadcast on the local NY station as well as the network from 9 a.m. to 11 a.m. Also starting September 7, CBS Sports Radio will simulcast CBSSports.coms Fantasy Football Today from 11 a.m. to 12 Noon ET. The show will provide late-breaking fantasy football news and updates. And from 12 Noon-8 p.m. ET, Eye on Football will offer a national perspective on all of the day's NFL games.



PEOPLE IN THE NEWS

Cox Picks Up Dana Loesch On Six Stations

Cox Picks Up Dana Loesch On Six Stations

Radio America announced Cox has added The Dana Show on the talker's WSB-Atlanta, WGAU-FM/AM Athens, WOKV-FM/AM Jacksonville, WDBO-FM Orlando, KRMG-FM/AM Tulsa, and WHIO-FM/AM in Dayton. CMG VP of Marketing and News-Talk-Sports Format Leader Nick Roberts said, "Cox Media Group strongly believes in growing new talk talent -- people who can be the next superstars. We believe Dana has the ability to reach the next generation of listeners."


Mason Leaves CBS Boston For Cox Tampa

Mason Leaves CBS Boston For Cox Tampa

Dan Mason (pictured) is the new operations manager for WSUN-FM 97X, WPOI-FM HOT 101.5, and 102.5 The Bone WHPT-FM. Mason will also serve as HOT 101.5 WPOI-FM's director of branding and programming. Previously, Mason served as PD at CBS Boston's 103.3 Amp Radio. He's also worked as PD at 107.9 (KDND) and Star 106.5 (KBZC) in Sacramento, Y100 in Miami, and 96.5 Kiss FM (WAKS) in Cleveland.


Ebright Lights Up Afternoons In D.C.

Ebright Lights Up Afternoons In D.C.

WBIG/BIG 100.3, Washingtons Classic Rock, announced today that Brent Ebright has been named afternoon host and assistant program director. Ebright has been working at WRKZ in Columbus, Ohio for the past two years. Prior to that he was the program director of Squizz and Boneyard at Sirius XM Radio. Ebright said, I'm beyond excited for the huge opportunity to be joining the staff at the station that rocks the nation's capital, WBIG! James Howard is a talented and creative programmer and I look forward to working alongside him."


Logan To Host Mornings And Program WNCV

Logan To Host Mornings And Program WNCV

The Cumulus AC station is located in Fort Walton Beach and Logan heads south from Clear Channel Philadelphia where he was for 14 years, the last eight as Morning Host/APD and Music Director for WISX/Mix106.1. Cumulus Regional VP Pete De Simone says Logan fills a newly created position for the station and cluster a dedicated PD for Coast 93.3. The position was previously a shared PD position and held by our CHR PD. Adding Logan creates individual focus for both our AC and CHR brands and adds a major market morning talent to our programming line-up.


Horn Leaves Clear Channel For Cumulus In Florida

Horn Leaves Clear Channel For Cumulus In Florida

Cumulus names Jeff Horn PD and afternoon drive host for NASH FM 105.5 WYZB in Fort Walton Beach/Destin. Horn replaces Skip Davis who has taken a newly created position as production director for the Fort Walton Beach/Destin cluster. Horn joins Cumulus after nine years with Clear Channel as operations manager for five stations in Tallahassee, and PD at Country station 94.9 WTNT-FM. He also spent seven years in Miami/Fort Lauderdale, where he worked for WHYI/Y-100, as well as K102 and 96X.



WEDNESDAY BLOGGERS

<b>(WIZARD)</b> The Electricity Of Opposites

(WIZARD) The Electricity Of Opposites

(By Roy Williams) Its in our nature to seek reinforcement of our preferences. We cling to the familiar and want more of the same. Until we grow tired of it. Repetition deepens perception, but with it comes predictability and cliche. Do you want to elevate interest? Capture attention? Never grow old? Would you like to create radio formats and ad campaigns and characters in fiction that sparkle and dance and live?


<b>(SALES)</b> To Sell the Truth

(SALES) To Sell the Truth

(By Paul Weyland) This article is about teaching clients a much better way to reach out and turn consumers into their loyal customers. Its about how clients can attract new customers without ever having to put their product or service on sale. Have you ever had a revelation so powerful that you just clasped your hand to your forehead and went, Wow! And its so simple and easy! Well, that happened to me a couple of years ago when I discovered something about my local direct clients that I had failed to recognize for nearly 40 years.


<b>(SOCIAL)</b> Social Media With Purpose For Local Radio

(SOCIAL) Social Media With Purpose For Local Radio

(By Loyd Ford) Great radio has always been about engaging the local community at a high level and being a part of exciting things happening locally, so that you amplify those things important to the community and your listeners. I know, youre thinking it has always been about money. My feeling has always been that if you do the right things, ratings and revenue will appear and then grow. So, why isnt social media like that for radio?



RECENT STORIES

Disney's Devastating Signal About Radio

Disney's Devastating Signal About Radio

(By Eric Rhoads) Way way back, I think it was about 1998, I made a prediction in Radio Ink that talked about how one day all of radio would be digital and online and we would see a time when AM and FM stations were no longer the primary means of distributing our programming. I went so far as to say that some would sell off their properties because they were no longer needed. I got lots of hate mail on that one.



FRIDAY BLOGGERS

<b>(SALES)</b> 40 Ways To Improve Sales Performance

(SALES) 40 Ways To Improve Sales Performance

(By Matt Sunshine) Sticking with the Top 40 issues theme, Ive put together a list of 40 ways you can improve sales performance. 1. Make sure you have a highly talented sales team. After all, its the people that make the biggest difference. 2. Align the right people with the right assignments. Not everyone is great at doing everything. The better you can match talent to task, the better the results will be.


<b>(SALES MANAGEMENT)</b> High Times

(SALES MANAGEMENT) High Times

(By Jon Horton) It doesnt take much to get me going. Because I believe that the ability to price aggressively will elevate sellers from good to great, Im ready to discuss this topic at the drop of a hat. In this case, my motivation came from recent articles by two sales trainers for whom I have profound respect. With apologies to them, Ill paraphrase a few of their words.


<b>(TALENT)</b> No Radio For Rocky

(TALENT) No Radio For Rocky

(By Ron Robinson) As a younger jock pulling afternoon drive and playing in a band on weekends, I had enough coin in my jeans to drive around and hit all the fast-food outlets. I was doing the spots for an independent outfit that sold tons of burgers at way under market price (and quality). So, easy access to a lousy diet was never an issue. This foodys radio expenses, like his burgers, would choke a horse. Our station was Top 40 budget locked in.



DASH 2014

CEA's Gary Shapiro To Keynote DASH Conference

CEA's Gary Shapiro To Keynote DASH Conference

Gary Shapiro is the president and CEO of the Consumer Electronics Association. He'll be one of the keynote speakers at the second DASH Connected Car Conference, to be held in Detroit, October 15-16. Shapiro said, "I'm excited to deliver the keynote address at the DASH Conference, a great mashup of broadcast radio, the automobile industry, and consumer electronics. As the home of global auto industry and an emerging hotbed of startups and technological innovation, Detroit is the perfect location for this meeting of the minds."



FORECAST

Katz's Mark Rosenthal To Co-Chair Forecast 2015

Katz's Mark Rosenthal To Co-Chair Forecast 2015

Radio Ink is pleased to announce that Mark Rosenthal, CEO of Katz Media Group, has agreed to serve as co-chair of Forecast 2015, November 19, in New York City. Radio Ink Publisher Eric Rhoads said, "Since taking over Katz, Mark has been heavily involved in the development and growth of our industry and has shown true leadership. Having his guidance on Forecast will help shape this year's program, which will have a strong advertiser focus."



RADIO INK

40 Most Powerful People In Radio

40 Most Powerful People In Radio

On July 28, Radio Ink's 40 Most Powerful People in Radio list was released. Bob Pittman was crowned the most powerful for the 4th year in a row. The Clear Channel CEO was followed by Cumulus CEO Lew Dickey and CBS Radio CEO Dan Mason. There were some familiar faces that made the list and quite a few new entries this year. In case you missed it, here is the entire list of the Most Powerful for 2014.


TELL US ABOUT YOUR SALESPEOPLE

The Programming Department at your radio station is very good at telling us when they hire a new PD, morning show or afternoon drive jock. And we love to write about them. We also know how important salespeople and sales managers are. They are grinding it out on the streets with more competition than ever in an economy without a Mustang engine. We also want to brag about your sellers. Tell us all about your new sales hires, Sales Manager promotions or company award winners. Everyone loves to see their name in lights...some like the extra pat on the back more than money in their pocket. Send all the details - and a photo - to edryantheeditor@gmail.com


Digital Sales Success Stories

If you have one, we want to hear about it. Are you killing it in digital sales, bringing local clients results using all of your digital products? Do your clients look to you as the go-to digital expert in your market? You are a rare bird in our indusrty and we want to hear about you and your story today. Call or e-mail Radio Ink Editor-in-Chief Ed Ryan at 239-247-3833 or edryantheeditor@gmail.com.


SEND US YOUR BLAST FROM THE PAST

Our "Blast From The Past" page in Radio Ink is our most popular page. We love your old pictures, ancient studio equipment, classic station vehicles and other great radio memories. Send pictures edryantheeditor@gmail.com.








Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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