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July 23, 2014

Top Story

Marketron Opens New Revenue Door for Radio

Marketron Opens New Revenue Door for Radio

This year Gartner estimates mobile ad revenue will hit $18 Billion, a 37% increase over the $13.1 Billion spent in 2013. By 2017 Gartner estimates that number will reach $42 Billion. As a Manager with the responsibility of increasing revenue every month of every year, how much of that huge mobile advertising revenue figure is coming through your door, helping you achieve those increases? Digital revenue is growing for radio, however it still represents a small percentage of radio's overall revenue with over-the-air spot revenue still dominating, although that number has been experiencing relatively flat growth. Mobile revenue is exploding. Marketron executives say at least one radio group is bringing in over $100,000 every month using its brand new location-based advertising product that becomes available to everyone today.


INDUSTRY NEWS

Univision Radio Revenue Declines 15.7% In Q2

Univision Radio Revenue Declines 15.7% In Q2

For the second quarter ending June 30, net revenue at Univision's radio stations decreased 15.7 percent to $75.6 million compared to $89.7 million in 2013. The reasons the company gave for the decline were lower ratings, market revenue declines, and $5.6 million in advertising revenue that shifted from radio to television for the World Cup.


Clear Channel Reports Today

Clear Channel Reports Today

Earnings come out at 7 a.m. Wednesday with a conference call to explain the details at 8:30. Back in April, CFO Richard Bresslar said Q2 pacings were down 1.9 percent with core stations pacing down 3 percent. CCM+E (which includes the radio business for Clear Channel) was up 2 percent in the first quarter of 2014 on the strength of its traffic and weather business, strong national, and an increase in digital revenue. Expect Bresslar to talk about the deal announced Tuesday with AdsWizz. Follow us on Twitter for the details about the earnings and the conference call and we'll have all the details in our headlines Thursday morning.


Clear Channel To Start Targeting Ads On iHeartRadio

Clear Channel To Start Targeting Ads On iHeartRadio

Up until now, Clear Channel stations on iHeartradio have been inserting local and national commercials (not simulcasting ads as we earlier reported). The company announced on Tuesday it will be working with AdsWizz to insert more targeted ads on its 840-plus stations. It certainly has the scale to score some very big advertisers on iHeartradio. The app reaches over 245 million monthly users.


The Case For The C4 Classification

(by by Matthew Wesolowski) There's good news for hundreds of Class A FM stations. From now until August 18, the FCC will be soliciting comments regarding the creation of a new classification of radio station. The new "Class C4" allocation would give a little over 30 percent of Zone II Class A FM radio stations a potential opportunity to increase their maximum effective radiated power levels from 6,000 watts to 12,000 watts. The proposal would also expand conditions upon which 73.215 of the Commission's Rules could be employed.


Cumulus Rallies Troops For Boy With Cancer

Cumulus Rallies Troops For Boy With Cancer

The Bert Show, Night Live with Adam Bomb, NASH Nights Live, and America's Morning Show are rallying around 5-year old Danny Nickerson who's battling a rare form of inoperable brain cancer. Danny has stopped going to kindergarten and undergoes chemotherapy every two weeks. Danny's 6th birthday is Friday and all he wants is a "big box of birthday cards."


KDKT Drops Fox For CBS Sports Radio

KDKT Drops Fox For CBS Sports Radio

DSN Radio's Sports/Talk outlet KDKT-AM in Bismarck, ND has rebranded as KDKT SportsRadio 1410. Most of the Fox Sports Radio has been replaced by CBS Sports Radio, other than Premiere Networks' Dan Patrick Show in the mornings. The change brings Jim Rome back to the market, who previously ran on KDKT before switching over to CBS Sports Radio last year.



AUDIO INK™

Digital Sales Success Stories

If you have one, we want to hear about it. Are you killing it in digital sales, bringing local clients results using all of your digital products? Do your clients look to you as the go-to digital expert in your market? You are a rare bird in our indusrty and we want to hear about you and your story today. Call or e-mail Radio Ink Editor-in-Chief Ed Ryan at 239-247-3833 or edryantheeditor@gmail.com.



PEOPLE IN THE NEWS

Pandora Hires Music Industry Executive

Pandora Hires Music Industry Executive

Pandora has hired Lars Murray as vice president of industry relations. Murray comes to Pandora with more than 20 years of experience in the music industry, most recently as VP of digital media at Columbia Records where he led a digital marketing operation focused on helping artists leverage digital platforms to grow their audiences. Murray will lead Pandora's collaboration with the music industry. Pandora says the company is looking at leveraging its scale and technology to create opportunity and value for artists, labels, and the entire music ecosystem.


Dibiase Promoted To GM Of Clark Howard Brands

Dibiase Promoted To GM Of Clark Howard Brands

Christa Dibiase will be responsible for overseeing Clark Howard's syndicated radio show, TV products, and all digital products, including ClarkHoward.com. In addition, she will continue to oversee the operation of the Consumer Action Center, a national service outreach that advises the public on money, and financial and consumer questions via phone and the Internet. Dibiase was the executive producer of the radio show which is based at WSB in Atlanta and syndicated by Westwood One. The show is on in over 200 markets.



WEDNESDAY BLOGGERS

<b>(SALES)</b> Can I Have Your Attention?

(SALES) Can I Have Your Attention?

(By Jeff Schmidt) Tracey McGrath was the new general manager at Seelye of South Haven. This was our third meeting. He had aggressive goals. Having just attended a Jim Williams seminar, I prepared an aggressive strategy that included dominating frequency on the radio stations. Twice an hour every hour every day on both stations. It was by far the biggest schedule ever presented on the stations. We were asking for $25,000 a month. In a small un-rated market, that amount is unheard of.


<b>(SOCIAL)</b> Understanding The Customer Experience, Up Close

(SOCIAL) Understanding The Customer Experience, Up Close

(By Buzz Knight) I found a cool new restaurant a couple of towns over from me called Il Casale in (Lexington, Mass). It's been open for about six weeks. It's the sister restaurant of another spot they own in Belmont, Mass. (“They” meaning chef Dante de Magistris and his brothers.) I grabbed a bite to eat there this past week after hearing a few friends rave about it and I heard a great story from a guy named Jeff who is one of the regular customers from the neighborhood.


<b>(SOCIAL)</b> 5 Ways To Break Out In Social Media

(SOCIAL) 5 Ways To Break Out In Social Media

(By Loyd Ford) You always have the choice to be like everyone else. You can always fit in. You can always go along. But why not break out? Here are five (5) ways you can break out in your social media and find new fans, grow your influence, and enjoy more of your life “in radio”: 1. Focus your visuals on fun, entertainment, and a unique perspective. Giving a unique perspective on the entertaining side of your business will give listeners a happy-to-waste-time enjoyment of your content. This will pay dividends.



WEDNESDAY BLOGGERS

Do You Listen to Your Listeners?

(By Buzz Knight) I found a cool new restaurant a couple of towns over from me called Il Casale in (Lexington, Mass). It's been open for about six weeks. It's the sister restaurant of another spot they own in Belmont, Mass. (“They” meaning chef Dante de Magistris and his brothers.) I grabbed a bite to eat there this past week after hearing a few friends rave about it and I heard a great story from a guy named Jeff who is one of the regular customers from the neighborhood.



2014 MOST INFLUENTIAL WOMEN IN RADIO

Here Are The Most Influential Women In Radio

Here Are The Most Influential Women In Radio

2014 marks the 15th year for what’s become one of our most popular lists. The Most Influential Women in Radio issue began in 1999, when the list of names was much shorter and those who occupied the list less influential. Today, some of these influencers will also appear on our 40 Most Powerful People in Radio list (to be released on July 28). Read about the Most Influential Women HERE.



DASH 2014

CEA's Gary Shapiro To Keynote DASH Conference

CEA's Gary Shapiro To Keynote DASH Conference

Gary Shapiro is the president and CEO of the Consumer Electronics Association. He'll be one of the keynote speakers at the second DASH Connected Car Conference, to be held in Detroit, October 15-16. Shapiro said, "I'm excited to deliver the keynote address at the DASH Conference, a great mashup of broadcast radio, the automobile industry, and consumer electronics. As the home of global auto industry and an emerging hotbed of startups and technological innovation, Detroit is the perfect location for this meeting of the minds."



RADIO INK

SEND US YOUR BLAST FROM THE PAST

Our "Blast From The Past" page in Radio Ink is our most popular page. We love your old pictures, ancient studio equipment, classic station vehicles and other great radio memories. Send pictures edryantheeditor@gmail.com.


TELL US ABOUT YOUR SALESPEOPLE

The Programming Department at your radio station is very good at telling us when they hire a new PD, morning show or afternoon drive jock. And we love to write about them. We also know how important salespeople and sales managers are. They are grinding it out on the streets with more competition than ever in an economy without a Mustang engine. We also want to brag about your sellers. Tell us all about your new sales hires, Sales Manager promotions or company award winners. Everyone loves to see their name in lights...some like the extra pat on the back more than money in their pocket. Send all the details - and a photo - to edryantheeditor@gmail.com






Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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