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March 31, 2015

Top Story

Online Measurement Takes Another Big Step Forward

What the radio industry has needed for a long time, easy-to-understand online ratings to combine with Nielsen's over-the-air numbers, looks like it's starting to become a reality. TuneGenie has received certification from Nielsen for its digital audio streaming measurement solution, making it the third company to incorporate the technology. The end product will enable single-line reporters to combine online ratings with over-the-air ratings and present those to advertisers (single-line reporting means stations are simulcasting their over-the-air signal online). 27 Connoisseur music stations have begun incorporating the TuneGenie measurement product.

TuneGenie CEO: This Is Very Big For Radio

After 18 months of working on an online audience measurement product with Nielsen, TuneGenie CEO Jeffrey Specter is understandably excited about what was unveiled to the radio industry yesterday. TuneGenie is one of the first companies that will help radio measure its online audience, numbers that will eventually be added to PPM or diary numbers for radio stations to use when pitching advertisers. The hope is that radio stations can now prove to skeptic ad buyers that radio is indeed a major online player and can battle for ears with Pandora and other online pure plays, in spite of radio's biggest negative, an unlistenable number of commercials every hour. In order for stations to combine ratings they must single line report, which means no ad insertion. Here's our interview with TuneGenie CEO Jeffrey Specter.


Keeping Radio Front and Center

Keeping Radio Front and Center

(by Radio Ink Publisher Eric Rhoads) Radio isn't always on every advertiser's radar. We all have a responsibility to change that, to keep radio front and center at all times. But, new advertising converts aside, it is critically important that we CELEBRATE the advertisers we have. Anyone advertising on radio should feel we are working hard to make their campaigns work, and that we're thankful they are investing with us to accomplish their goals. Think Radio Mercury Awards.


NAB Criticizes FCC Field Office Closures

NAB Criticizes FCC Field Office Closures

NAB Vice President of Spectrum Policy Bob Weller expressed concern over FCC Chairman Tom Wheeler's circulation of an order to close numerous field offices. The proposal would close more than half of the Commission's field offices and cut staff by nearly two-thirds. Weller notes, "There is still time for the FCC to reverse course and rethink its proposal to gut the field offices." More...


Gen Media Partners Launches

Gen Media Partners Launches

Kevin Garrity is the CEO of the newly formed Gen Media Partners, which will oversee the combined sales operations of HRN Radio Network and other company ventures. The twenty-six-year media executive was most recently president and CEO of McGavren Guild Media and Local Focus. He's also been VP/D.O.S. at Cumulus, President of ABC Radio sales, and VP/Sales at Group W. More...


Radio Ink Live Webinar Series Grows

Radio Ink Live Webinar Series Grows

Radio stations are facing more competition than ever. With constant demands from owners and headquarters to sell more, there's almost no time left to devote to training, brainstorming and development. Radio Ink magazine is now offering an affordable, effective way for you to attend training that will help you get more clients, increase sales, increase the size of your paycheck and stay motivated. Our April 28 webinar will feature hiring expert Laurie Kahn. REGISTER HERE


Jay Z Enters The World of Streaming

Jay Z Enters The World of Streaming

Rapper Jay Z announced a live streaming press launch for his new Tidal Worldwide streaming music service. The launch was streamed live at 5 p.m. ET on Wednesday. The service will offer high bit rate streaming for $19.95 a month. TechRadar is reporting that Tidal will have a lower-tier lo-fi service for $10 a month.


Mobile Driving Ad Buys

Mobile Driving Ad Buys

The Center for Media Research is reporting that a 4.6 percent increase nationally is expected in advertising spending this year, despite the fact that media does not have any big "tent pole" events, such as the Olympics or elections in 2015. That's the good news for traditional media; some markets might see sluggish growth or even declines. The biggest factor is global digital spending, that sector is forecasted to grow 15.7 percent in 2015. More...


WTOP/DC Earns VAPB Awards

WTOP/DC Earns VAPB Awards

The Virginia Associated Press Broadcasters bestowed WTOP/DC with five Virginia Associated Press Broadcasters awards. WTOP's Andrew Mollenbeck was awarded superior in the Best Documentary or In-Depth Report; Megan Cloherty meritorious in the Best Feature or Human Interest category; and Chris Core Best Editorial or Editorial Series. More...


College Station WLKL Celebrates 40th

College Station WLKL Celebrates 40th

Lake Land College's WLKL 89.9-FM marks four decades on the air this year, and last week invited alumni to a celebration and gave them all some air time. Station Manager Greg Powers noted in the Charlestown Journal Gazette and Times Courier, "Ten students were recently awarded certification as Radio Marketing Professionals through the Radio Advertising Bureau. We also had four award winners in last fall's annual Illinois Broadcasters Association student awards."



PEOPLE IN THE NEWS

Blumhagen Named VP/DOS At CBS L.A.

Twenty-three-year CBS Radio veteran Larry Blumhagen is the new vice president/director of sales for CBS Radio's six stations in Los Angeles. Blumhagen heads south from his previous position as GSM for KMVQ-FM and KLLC-FM in San Francisco. He will oversee broadcast and digital sales operations for KNX-AM, KRTH-FM, KCBS-FM, KROQ-FM, KAMP-FM, and KTWV-FM. Blumhagen begins his new position on April 20. More...


Page Exits Pandora For Cumulus

Page Exits Pandora For Cumulus

With Cumulus' increasing focus on live events, Tommy Page has been appointed senior vice president of brand partnerships. Page previously held a similar position with Pandora for the last two years, and prior to that was publisher of Billboard magazine, and A&R and radio promotion executive at Warner Bros. Page will be based in NYC and report directly to Lew Dickey. More...


Radio One/Richmond Gives Landess The Nod

Radio One/Richmond Gives Landess The Nod

Marsha Landess has been officially named station manager for the Radio One/Richmond cluster, following her four-month tenure as acting manager. With nearly three decades of sales experience, Landess has been with Radio One since 2003 as director of sales training and development. Landess will oversee WCDX, WKJS, WPZZ, and WTPS. More...


Mitchinson Joins KFBK As AMD News Co-Host

Mitchinson Joins KFBK As AMD News Co-Host

KFBK/Sacramento announced Monday that Dan Mitchinson will join the KFBK morning news team as co-host with Amy Lewis. Mitchinson has received the Edward R. Murrow Award, a Golden Mic award, and the Best Newscast and Single News Story award from the Oregon Association of Broadcasters. More...


Wookie Returns To Delmarva Airwaves

Wookie Returns To Delmarva Airwaves

WOCQ/Delmarva welcomes morning talent Wookie back to the market and reuniting with Brian "Crookid" Johnson for the return of Wook and Crook. The duo will also be teamed with OC 104 sidekick Lisa Kee. The Wook noted, "We're BACK... like Batman & Robin.... like Iron Man & Thor! We're The Avengers of radio...saving listeners from boring morning shows!"


SEND US YOUR CLASSIC PHOTOS

SEND US YOUR CLASSIC PHOTOS

Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...



DIGITAL

Report: Spotify Adding Podcasts

Report: Spotify Adding Podcasts

According to an article in the Taipei Times, Spotify is reportedly in talks with potential content partners to add podcasts to its streaming offerings in a bid to challenge Apple's dominance. The expansion would include areas such as news and comedy podcasts, and possibly video offerings.


Spotify Launches Playstation Streaming

Spotify Launches Playstation Streaming

Spotify lands on PlayStation 4 and PlayStation 3 on Monday. Venture Beat reports the service launches in 41 markets, including the U.S. Support for Sony Xperia Android phones and tablets is coming later this year.


Sonos Partnering With Tidal

Sonos Partnering With Tidal

Sonos announced on Monday that users will soon be able to stream the Tidal high-quality, high-bitrate service. It might be big news for Jay Z's Tidal, but the Tidal addition to Sonos is just one more player in the Sonos pool -- there are now more than 60 services available through Sonos.



COMMUNITY SERVICE

Connoisseur & Love CT Raise $10K

Connoisseur & Love CT Raise $10K

Connoisseur's 99.1 WPLR, 95.9 The Fox, 94.3 WYBC, and STAR 99.9 helped raise $10,000 for four area charities and a grant for a new roof at the autism agency in Milford, CT. Connoisseur CT radio stations and their partners provided marketing campaigns to gain public awareness and rally for onsite participation for more than 70 nonprofit organizations and programs.



FEATURED WRITERS

(SALES) The Pitfalls of New and Free

(SALES) The Pitfalls of New and Free

(By Wayne Ens) "New" and "free." Marketing practitioners have long known about the power of these two words. Buyers have always been attracted to that which is new, and can't resist offers that include something free. The problem with these two words as marketing tools is that neither is sustainable.


(TALENT) Won't Look, Can't See

(TALENT) Won't Look, Can't See

(By Ronald Robinson) Recognized as a pioneer in marketing and advertising, John Wanamaker of Philadelphia is regularly quoted as having said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." That seems to be the status quo for retailers today - a hundred years later. The principle still applies, even as it includes the new digital kid.


(SPORTS) Talk Show Vs. Pregame Show - A Balancing Act

(SPORTS) Talk Show Vs. Pregame Show - A Balancing Act

(By Dan Sileo) I first have to start this column off by saying it's been an incredible run so far for me here in San Diego on The Mighty, one of Southern California's biggest AM radio signals. It's actually the station that one of radio's huge legends "Wolfman" Jack made his bones on. In the process of tripling ratings here in San Diego and just worrying about doing good radio, I have been given the great honor of being named to the San Diego Padres pre-game show as its number-one radio anchor.


(SALES) The 5 Elements Of A Productive Question

(SALES) The 5 Elements Of A Productive Question

(By Jeff Schmidt) Everyone loves to buy. Shopping can be fun, but can also be frustrating. . . particularly when you sell for a living, and/or teach people to sell. Recently, I was tasked with the job of securing a new digital video camcorder for our company. When shopping for technology, I do an obsessive amount of research. When I get to the store, it's to get answers to the questions that I could not answer in my research.



RADIO INK






Blast From The Past
Dust off your old radio pictures and send them to edryantheeditor@gmail.com

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Station Vehicle Gallery
Radio stations from all over the country have sent in pictures of their mobile marketing machines. Here are some of the most creative vehicles being used in the industry today. Send your picture to edryantheditor@gmail.com.
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