There were high hopes that political advertising would catapult radio revenue in the third quarter of 2014. As the quarter progressed, it was clear that revenue wasn't materializing as many had hoped, and in the end it turned out to be a down three months for the industry, according to the latest Radio Advertising Bureau revenue report based on a pool of 100 markets that report to Miller Kaplan. The report, issued on Friday, had spot revenue of $3.57 Billion down 3 percent and network revenue of $264 million down 4%. Digital revenue of $271 million was up 11 percent and off-air revenue of $459 million was up 14 percent. Through the first nine months of 2014, total advertising revenue for radio stands at a little over $12.9 billion which is down 1 percent.
Radio Advertising Bureau President and CEO Erica Farber says the third quarter revenue report, which had digital revenue up 11 percent, highlights the increasing strength of radio's digital platforms. "Advertisers recognize the unparalleled benefits of reaching Radio's dedicated audiences on every device and platform they are using. In addition, the growth in off-air opportunities for advertisers is a clear indication that Radio is focused on continuing to deliver more innovative solutions to help them reach their consumers."
The next step in the push to get NextRadio activated on every phone in America is to make more smartphone users aware the app is not only available but that it might actually already be on the phone they are now carrying around. Emmis CEO Jeff Smulyan says advertising agency DeVito Verdi has been hired to produce an a full-blown campaign.
Last week Radio Ink held its annual reception to honor the 40 Most Powerful People in Radio. The annual event was held at the Harvard Club in New York City. Radio Ink publisher Eric Rhoads is pictured here with iHeartMedia CFO Richard Bressler and iBiquity CEO Bob Struble. Also in attendance were John Tesh, John Batchelor, Rita Cosby, Walter Sabo and many other dignitaries from the Radio industry. Go to our Facebook page HERE to see more pictures from the event.
Oh those long contest promos. They go on forever, take up valuable inventory, and many times are read so fast listeners cannot understand them anyway. Thanks to the hard work of Entercom Communications, those promos may soon become history. The FCC has issued a Notice of Proposed Rulemaking that would allow stations to post the rules online. Entercom CEO David Field told Radio Ink, "We are delighted by the Commission's action. It is a big win for the 245 million American radio listeners. I also want to salute our own Jack Donlevie for making this possible through his terrific leadership on this issue over many years." Donlevie filed a petition for rulemaking on this issue back in January of 2012.
Wireless carriers were very, very good to radio in the third quarter of 2014. Three wireless companies made radio's top ten for the quarter. Comcast/Xfinity came in at number one, according to Friday's RAB revenue report, followed by AT&T was second T-Mobile, McDonalds and GEICO rounding out the top five. Pepsi, Sprint, the Toyota Dealers Association, Allstate and Safeway were the next five.
A program we all grew up listening to has come to an end. Bob Coburn announced he is ending the long-running radio show Rockline after 33 years. Rockline offered fans the opportunity to engage with their favorite rock and roll stars live on the air.
The 46-year-old country superstar tells Billboard "bro-country" songs that have dominated country music recently objectify woman. "Over the last several years, it seems like anytime anybody sings about a woman, she's in cutoff jeans, drinking, and on a tailgate -- they objectify the hell out of them."
Dana DiModica is the new Local Sales Manager for Cumulus Toledo. She was previously General Sales Manager for Toldeo Radio Group's WPFX (107.7 The Wolf) in Toledo. Prior to that, DiModica held posts including Local Sales Manager for Clear Channel in Findlay and Tiffin, OH, and Account Executive and Traffic Director for Clear Channel in Toledo and Findlay. She was also an Account Executive with NBC24 Toledo.
It's always great to see a Radio Ink Rising Star succeed. Jaysson Reno was one of our Rising Stars back in 2012. He's been promoted to VP of Sales for Cumulus' KGO and KSFO in San Francisco. Reno joined Cumulus in March of 2013 after defecting from Clear Channel. He has 10 years selling experience in the San Francisco market. Reno said, "I am proud to have the opportunity to lead the KGO/KSFO team in San Francisco. I grew up with these brands and they continue to be my primary resource for information and talk."
Sometimes you just never know when a stunt or promotion is going to be a home run. On Friday, ESPN Radio hit one out of the park. One half of ESPN's nationally syndicated morning show Mike and Mike, Mike Golic, is a Notre Dame graduate. When Notre Dame lost to Northwestern, the school the other Mike graduated from, Golic had to make good on a bet. He promised to pose just as Kim Kardashian did in a photo that went viral. And not to be outdone, as of Sunday night this picture quickly made it around the Web world as soon as it was tweeted out by Golic on Friday. At last check this photo was retweeted well over 20,000 times.
Cox Orlando has named J.R. Jaus the new afternoon drive host for K92.3. (WWKA-FM) where he'll hold down the fort from 2 -7 p.m. starting Dec. 4. Prior to coming aboard with Cox, Jaus worked in San Diego and L.A. in radio, TV, and film, including stops at Clear Channel's San Diego Cluster and roles in Nickelodeon's "Victorious" and ABC Family's "Greek." Most recently, Jaus hosted nights at CBS' Energy 103.7 in San Diego.
(By Roy Williams) Jerry Seinfeld is the richest actor on earth. Google it. He's worth $820 million. You don't make that kind of money working as a stand-up comedian in Atlantic City. You make it when companies pay to run ads during your hit TV show. Based on the advertising revenues it generated, Seinfeld (1989-1998) was the most successful show in the history of television. Fast-forward to October 2014: Jerry Seinfeld wins a CLIO, an award that's sort of like an Oscar in advertising.
(By Wayne Ens) Every medium, from newspapers to TV, from radio to direct mail and the Internet, began as "new media." And the magic formula to advertising success in each new media has never changed. Every new medium initially succeeds during the honeymoon period of new technology, solely based upon the magic of the technology itself. With the invention of the printing press, business owners were dazzled by technology that allowed them to reach larger audiences more efficiently than their previous marketing method, the door-to-door salesman.
(By Heather Cohen) There was a time when hiring a program director was as simple as promoting the very best talent on your staff. Today's level of sophistication and competition, combined with the fiscal responsibility and financial pressure that face all operators, have raised the criteria by which a programmer is judged. Given the need for this new skill set, I took the opportunity to talk with some of the leading programmers in our industry. Their responses provide insight as to where the content side of our business is going.
The Steve & Marjorie Harvey Foundation and Premiere Networks announced a partnership with Sam's Club to give away 6,400 turkeys as part of the annual Steve and Marjorie Harvey's Big Turkey Give. On November 24 and 25, more than 60 affiliates of the show will give the turkeys away to help those less fortunate celebrate the Thanksgiving holiday. Since the Big Turkey Give was launched in 2009, approximately 39,000 turkeys have been provided to those in need.
(By Jeff Schmidt) As a new manager I made lots of mistakes. One thing I did, unintentionally of course, was to suck the motivation right out of my sellers with what I thought was a typical and harmless question: "What did you sell today?" This was a question sellers became used to as they passed me in the hallway. I also started off our Monday morning sales meeting by doing a quick "whip around" the room asking, "What did you sell last week?"
(By Laurie Kahn) We have all noticed how hard it is to hire strong talent, especially in sales. We have discussed how hiring in the future will continue to be tough as not only is it competitive, but we are working with a group of young people who want different things in life - it has been projected that Millennials will switch jobs every 3-4 years; and not just jobs, but careers! So not only do employers need to get them ramped up quickly when hired, they may need to be more creative when trying to attract these future employees.
(By Ron Robinson) During the last seven years in Toronto, I have been reading agency-produced spots - almost exclusively. That's how us V/O guys get the big bucks - even for local advertisers. We have agents and we work for agencies. Meanwhile, what is left unspoken is that agency-produced copy is no better or worse, overall, than anything coming from the keyboard of a hype-typer who is toiling at some local radio station.
We have pictures. Lots of pictures from Forecast 2015 at the Harvard Club in New York City. Take a look at who attended the packed finanicial event of the year HERE. You can also see some of radio's heavy hitters such as NAB President and CEO Gordon Smith and Charles Warfield who attended our annual 40 Most Powerful People in Radio reception held in the beautiful ballroom of the Harvard Club HERE.
Digital revenue is all the rage these days. And while the overall number in radio is still small, compared to over-the-air revenue, the potential is huge. Radio Ink would like to know what your game plan and philosophy is when it comes to digital. Are you hiring more digital experts? Do you have high revenue expectations for digital revenue in 2015? Do you have a plan for mobile? Please take our digital survey (all responses will remain confidential). Our plan is to share the overall results with the industry and use this information to create more digital content in Radio Ink that will help you achieve your digital goals. Take our Survey.
Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...