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August 4, 2015

Top Story

Digging Into The Hubbard Podcast Deal

Digging Into The Hubbard Podcast Deal

(By Ryan Wrecker) Commercial radio and podcasting have been treated as two foreign entities. It was like the mediums were neighboring cities split by a river of digital dollars. Both were so focused on fishing from the river that they missed the bigger picture to build a bridge and connect the sides. That's all changing. The Hubbard/PodcastOne deal is the latest example.READ ON

(AUDIO) Morris: We Get A Front Row Seat

(AUDIO) Morris: We Get A Front Row Seat

Monday's Hubbard/PodcastOne announcement was the latest in a series of recent announcements from radio companies expecting podcasting, which many consider to be on-demand radio, to take off. Hubbard Radio is purchasing 30% of Norm Pattiz' PodcastOne and Hubbard CEO Ginny Morris says she and Pattiz are approaching this as very collaborative, with all kinds of potential permutations. READ ON AND LISTEN TO OUR INTERVIEW WITH MORRIS...


(AUDIO) Pattiz: Hubbard Gets It

(AUDIO) Pattiz: Hubbard Gets It

In our interview with Norm Pattiz, the PodcastOne CEO says he's never thought of on-demand radio as something separate from radio. "I've been saying for three years, don't knock it, embrace it." Pattiz says he met Hubbard CEO Ginny Morris a month ago and her company gets it. "There are things we can do together that are obvious. What I'm most excited about is the stuff we haven't even thought of yet. I know they want to go in that direction and so do I. The creative process from the people that value content as much as I do will be very exciting." LISTEN TO OUR INTERVIEW WITH PATTIZ HERE .



AUDIO INK™

(VIDEO) Pandora Launches $20 Million Marketing Campaign

(VIDEO) Pandora Launches $20 Million Marketing Campaign

A new video ad will first exist online then shift to TV this fall. With its 80 million users, Pandora is getting ready to celebrate its 10th birthday next month. CMO Simon Flemming-Wood tells Forbes, "Keeping the brand fresh is critical. The fight for the future of music is now. We happen to start from a strong leadership position. We feel great about where the audience is and where the brand is, but the landscape has evolved to where the players aren't startups; they are extremely well-funded and aggressive." Forbes says the new $20 million marketing campaign focuses on the realization that users believe that Pandora does a better job at delivering customized music-but might not be sure why. Watch the video HERE. Read the Forbes piece HERE



MORE INDUSTRY NEWS

AutoZone Surges To Number Two

AutoZone Surges To Number Two

Big box home improvement giant Home Depot retained its top spot as radio's number one advertiser last week (57,782 spots aired). However, as Media Monitors reports, Auto Zone rocketed to the number two slot, from 36, by airing nearly 36,500 commercials. GEICO is pushed down to number three (29,378), O'Reilly Auto Parts climbs one spot to number four (26,410), and McDonalds rounds out the top five (26,249). Two wireless carriers made big gains last week. Verizon moved from 48th to 7th (24,694) and MetroPCS jumped from 39th to 8th (23,072).


Benztown, Sports USA Partner

Radio imaging company Benztown and Sports USA Media are partnering to offer stations the Daily Roto radio feature, a free 30-second daily fantasy sports update showcasing fantasy sports tips, picks and analysis. Benztown will produce the feature and Sports USA Media will distribute it for free and for no commercial inventory.


AdLarge Signs Deal With Advanced Hiring Systems

Designed by former radio manager and sales executive, Alan Fendrich, Advanced Hiring Systems uses predictive psychoanalytical models to help managers with the sales hiring process. AdLarge is now the exclusive distribution partner for the company. AdLarge's Jessica Sherman stated, "A poor hire costs radio stations money and time. Alan has combined his expertise as a previous radio station executive with his proven profile assessment process to help managers hire the sales stars who will generate revenue."



PEOPLE IN THE NEWS

Vetrano Named GSM At WNBM-FM NY

Vetrano Named GSM At WNBM-FM NY

Cumulus New York makes the announcement that New York broadcast veteran and current Cumulus NY GSM Mary Jo Vetrano is the new GSM for Cumulus's R&B station, Radio 103.9 WNBM. Vetrano, a 20-year veteran of New York City radio sales, was named GSM at WPLJ in 2012, and will continue in that role. Vetrano previously held senior positions at CBS' 1010 WINS and Cumulus New York's Talkradio 77WABC.


Radio One Brings Back Donnie Simpson

Radio One Brings Back Donnie Simpson

Simpson left Washington D.C. radio back in 2010 after 41 years in radio, television, and movies. Radio One has pulled Simpson out of retirement and slated him for afternoons on MAJIC 102.3. Regional VP Jeff Wilson said, "Donnie is iconic. The D.C. market woke up to his voice for 30 years and we are thrilled to bring him out of retirement and behind a microphone again."


Blasi Returns To Westwood With Bigger Title

Blasi Returns To Westwood With Bigger Title

Tasha Blasi Pannuzzo is returning to Westwood One, this time her job title will be Senior VP, Marketing & Sales for NASH. It's a new position, created for Blasi, in which she will oversee client relations, brand partnerships, and multi-platform integrations for all NASH programming. Blasi worked at Westwood from 2005-2011 as a salesperson, before moving up to manage the Business Radio Network and lead sales and marketing for the launch of the Wall Street Journal Radio assets.


CBS' Mix in Houston Calls Up Vegas Trio

CBS' Mix in Houston Calls Up Vegas Trio

Mix 96.5 has announced the Dave, Mahoney & DK Morning Show will debut Monday, September 14. The team is moving to Houston (market #6) from CBS' KXTE-FM in Las Vegas (market #32) where they were for six years. Midday host Lauren Kelly is holding down the fort until the new morning show arrives. Kelly will shift back to middays September 14. The station is also celebrating its 25th anniversary playing the Hot AC format.


And Here Are The 2015 NABEF Grads

And Here Are The 2015 NABEF Grads

Twenty-three men and women from the broadcast industry completed the NAB Education Foundation's Executive Development Seminar in July at NAB headquarters in Washington D.C. Participants learned how to implement strategy for successful business development, including the areas of finance, negotiations, and decision-making. Managerial effectiveness was explored, including leadership theory, formulating human capital strategy, and how to motivate employees.



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SEND US YOUR CLASSIC PHOTOS

SEND US YOUR CLASSIC PHOTOS

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