At Radio Ink's Convergence 2015, coming up May 27-28 in California's Silicon Valley, one of the keynote speakers at this must-attend event will be Bryan Kramer, the CEO of PureMatter. Kramer is a social business strategist and best-selling author, who teaches others how to "speak human" in this digital age. Radio Ink spoke with Kramer about his keynote speech plans for Convergence. Continue reading...
On May 27, live at Radio Ink's Convergence conference, Marketron will execute the first-ever real-time programmatic spot buy in the radio industry! As Convergence attendees watch on the big screen, Marketron will facilitate a programmatic buy for a leading radio broadcaster: The broadcaster will publish inventory to Marketron's Marketplace platform, and the advertiser will buy this inventory using a demand-side platform. READ THIS!
On Friday morning, KEZK-FM/St. Louis dropped its normal AC format and its branding as Fresh 102.5. For the remainder of the Memorial Day weekend, the station is stunting by playing all 80s music. On Tuesday morning at 7:05am, KEZK will reveal its new direction and branding. What more upbeat sound is coming on Tuesday? Stay tuned...
Cumulus Media announced that KSZR/Tucson has flipped from CHR to a classic Hip Hop format, now branded as 97.5 The Vibe. The changed occurred at noon on Friday. The format comes Westwood One's new syndicated Classic Hip Hop programming.
Benztown has announced that their syndicated Sunday Night Slow Jams and weeknight Slow Jams has reached a milestone. In an attempt to sign up their 100th affiliate, they surpassed that goal and are now up to 102 stations happily airing their nighttime program.
What's old is new again. As Facebook's organic reach has waned, marketers are returning to e-mail, fueled by the belief that it's better to ask for someone's e-mail address than wait for them to "like" you. In fact, a big, clean e-mail list and a high open rate have become critically important as a digital marketing tool. Getting content in front of as many eyeballs is the obvious "why" -- but what is the best way to do that? And how can you best ensure delivery with so many roadblocks like "Google bots" affecting placement of your e-mail? Achieving maximum open rates is possible, once you learn the secrets our panel at Convergence next week will deliver.
Gabe Barnes is the director of business development for Mersoft Media, and he's an expert in helping radio stations generate digital revenue. In our next one-hour webinar on Tuesday, May 26 at 11 a.m Barnes will detail why Internet pure-plays like Pandora are stealing radio's digital dollars and how you can get them back. REGISTER HERE.
Over 40-year Northeast Ohio radio veteran Chuck Collins has died at the age of 62 after a long battle with brain cancer. Since 2006, Collins had worked as the operations manager the Rubber City Radio Group cluster in Akron, also serving as midday host for WAKR-AM. Collins started his radio career in Cleveland in 1974. More...
KLUC/Las Vegas morning show co-host Lauren Michaels Bernard's baby boy turned one year old this week. As his birthday present, she gave him her full-time attention, resigning her radio role. Her Program Director was fine with the move. Why? Because her PD is John "JB King" Bernard... her husband of over three years. Chet Buchanan & The Morning Zoo will continue with the all-male cast of Buchanan, Spence, and Davey.
Jeremy Sinon has been named as corporate digital director for Hubbard Radio. Sinon will oversee day-to-day and long-term corporate digital initiatives. Since November 2006, he has been the digital director for Hubbard Radio's Minneapolis-St. Paul radio stations, a role he will continue.
As a way of branching out to a new audience, media giant Univision Communications announced that it has acquired TheRoot.com, an online news, opinion and culture destination targeting African-Americans. Terms of the transaction have not yet been disclosed.
(By Gregg Murray) The unknown is intimidating. It creates anxiety, builds apprehension, and prevents us from taking advantage of opportunities. Advertisers share those same negative emotions, especially when we're presenting our digital assets. To many, digital is still an unknown. Problem is, we're the last to know. They don't want to share that kind of vulnerability. It's no different when we're the prospect. MORE
(By Loyd Ford) There are a lot of complicated ways to look at your social media, but this week we want to keep things simple and see if we can do a quick review of your current social media and those that you feel are on the leading edge (or stations and/or companies you admire). Let's go take a look...READ ON
(By Ronald Robinson) There are few, if any, radio managers, particularly those trapped in some monolithic corporate structure, who have not found their energies and life forces being drained away. Their superiors have no qualms about sucking the marrow from the bones of their underlings – even as they, too, struggle with the glaring inequities they are obliged to foist on their minions. Most local management suffers with an unspoken desperation.
Sales expert Paul Weyland made a killer one-hour presentation on how to take control of the front end of the local direct sale -- the creative idea -- and the back end, asking for and getting an annual commitment. The feedback from attendees has been fantastic so we are now making this webinar replay available for $39.00. Once you purchase the webinar, it never expires. PURCHASE THE WEBINAR REPLAY HERE .
Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...