The ruling by Judge Louis Stanton granting BMI the right to collect 2.5% of Pandora's revenue (which will be appealed by Pandora) was handed down earlier this month. Yesterday a redacted version of the decision was unsealed (READ IT HERE). The case, which was argued on BMI's behalf by the law firm of Milbank, Tweed, Hadley & McCloy, amounts to a 43% increase from what Pandora was previously paying at 1.75%. Milbank’s trial team was led by the firm’s chairman, Scott Edelman, and the trial lasted five weeks.
On Day 2 of Radio Ink's Convergence, Presslaff Interactive President Ruth Presslaff moderated a panel on how to use e-mail most effectively in business communications. Today, a large, clean e-mail list and a high open rate is a very important digital marketing tool. And remember, if you are sending an e-mail with a link to a landing page, that page is very important and a powerful tool. Getting a copywriter dedicated to the e-mail content your station sends out is also a good idea. HERE'S WHY.
Many advertisers don't realize the power that radio has today when paired with mobile. At Radio Ink's Convergence in San Jose, Blue Sun Media Founder Russ Gilbert moderated a panel on mobile and how radio can take better advantage of the device-driven world we now live in. Gilbert says media is sold differently today. "To many clients, metrics and post-buy analytics are the only thing that counts. Radio has immediacy and flexibility, combined with compelling calls to action. Now, with mobile, people can take an action-based on a radio announcement. This makes radio very powerful." THERE'S MORE.
The marketing world has continually pointed out that mobile advertising budgets will continue to rise, closing the gap between the amount of time Americans spend on mobile devices and the amount of money advertisers are spending to be seen on those devices. A new tech blog on the Wall Street Journal website asks the question, "What if advertising spending doesn't catch up soon, as promised?"
Harker Research's Radio InSights blog has been frequently posting about issues with the PPM device reliability in capturing all listeners. It has also been questioning if the new Voltair processor can help fix these PPM issues. In this latest blog, Richard Harker shared actual data from two stations who are quietly using Voltair. The before-and-after results were stunning, as stations using the device see double-digit increases in ratings and TSL. Continue reading...
In the latest edition of Country Aircheck, Country music radio consultant Keith Hill spoke about ways Country-formatted radio stations could sound better. His tips included keeping the size of the music library small, removing over-played tracks, and having consistent coding of tracks. However, it is one of his tips that has many in the Country music community in an uproar. Hill says to stop playing so many female artists, and to make sure to never play them back-to-back. CONTINUED...
After receiving a furious backlash from female members of country music, Country radio, and other radio consultants, Country radio programming consultant Keith Hill has attempted to clarify and expand on his recent comments that female artists should be removed from Country radio and that women on the airwaves are "not the lettuce in our salad. The lettuce is Luke Bryan and Blake Shelton, Keith Urban and artists like that. The tomatoes of our salad are the females." Read on...
Country radio programming consultant Keith Hill recently told a Country radio publication that female artists should be removed from Country radio and that women on the airwaves are "not the lettuce in our salad. The lettuce is Luke Bryan... and artists like that. The tomatoes of our salad are the females." Those words have not been well received by all, including from many within the radio and music industry. Quite a few have offered differing words regarding women on the airwaves... MORE...
(by Mark Ramsey) When we all create content, nobody's left to consume it. Also, will Facebook's new Instant Articles wreck your favorite media brands? Plus rants and raves on topics like crap articles with brand pedigrees, a silly plea for Google to spend more money on ads, the Pizza Hut movie projector, and "I had UBER's idea first!" It's episode 20 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. CHECK IT OUT
At the start of next week, FOX News Radio will celebrate its 10th anniversary. A statement from FOX on Thursday read: "When FOX News Radio launched our full-service network on June 1st, 2005, we had 24 stations, half a dozen reporters, and a plan to bring 'fair and balanced' news coverage to radio. Now, a decade later, we have almost 600 affiliates, 11 fulltime radio reporters, and our podcasts and our presence on the social networks is unmatched by any commercial radio network."
KJRB-AM/Spokane will be flipping from a Classic Country format to All-Sports next week. The station has become a new affiliate for FOX Sports Radio. The branding will be changed from 790 The Eagle to FOX Sports 790 AM. The entire weekday and weekend lineup from FOX Sports Radio will be heard.
Austin's KASE-FM is hosting a fundraiser featuring nationally syndicated iHeartMedia Country radio talent Bobby Bones and his Raging Idiots band to help raise money for the Central Texas Chapter of the Red Cross. The concert is set for The Parish on June 3. KASE PD JT Bosch said, "Bobby's heart has always been in Austin, where The Bobby Bones Show got its start. He wants to do anything and everything possible to help his friends and family here in the area rebuild their lives."
Children's Miracle Network Hospitals and iHeartMedia were honored with a Silver Cause Marketing Halo Award in the Best Message-focused Campaign category at the 13th Annual Cause Marketing Forum Conference. Sixteen programs received Halo awards for outstanding efforts in 2014. In 2014, 35 iHeartMedia radio stations raised nearly $6.5 million for Children’s Miracle Network Hospitals.
Cayuga Radio Group in Ithaca, NY, estimates it has given out over 1,000 butterfly milkweed seeds packets for free. As studies are showing that the Monarch Butterfly population is in steep decline, the radio group decided to do something to help the problem, creating the "Code Name Monarch" program to help rebuild the butterfly's food habitat. Seed packets have been distributed to numerous area retailers for listeners to pick up.
Cumulus Media announces that John Sutherland has been promoted to vice president/market manager for Cumulus' five-station cluster in Providence, RI. Sutherland previously served the company as VP of sales in Worcester, MA, a position he has held since 2013. He replaces Barbara Haynes, who abruptly exited last week.
AM 1300 WMEL has named Vince Young PD. Young assumes responsibility for the national and local lineup at WMEL, which has served the Central Florida region with news, sports and space shuttle coverage for over 50 years. Since 2000, Young has served in a number of roles at WMEL, in production, and also as host of The Vince Young Show which is heard from weekdays from 10 AM – 12 PM
After nearly a year away, Cory Myers will return to the WWYZ/Hartford morning show Broadway's Electric Barnyard as its co-host. Since July of last year, she has been hosting afternoons at the iHeartMedia Country station. Myers was replaced in mornings last year by Jordan, who remains, as does co-host Broadway. John Saville returns to full-time work replacing Myers in afternoons.
iHeartMedia announced that singer Nick Jonas will host the 2015 iHeartRadio Summer Pool Party, which is taking place on May 30 at Caesars Palace Las Vegas. The live music event will be heard on the company's CHR, RCHR, Hot AC, and EDM stations, as well as streamed on Yahoo Live, all starting at 10 p.m. ET. The event will be recorded and broadcast on national television on CW stations on June 11 at 9 p.m. ET. More...
Odell Beckham Jr., the New York Giants' star receiver, has agreed to appear weekly on WEPN/New York during the upcoming NFL season. He will be heard each Thursday afternoon on The Michael Kay Show to discuss the Giants and the NFL.
On Wednesday, Marketron chose Radio Ink's Convergence Conference in San Jose to showcase the first-ever live demonstration of a programmatic radio buy. The company's Mediascape platform facilitated the buy. KSTP-FM (Hubbard's Variety AC KS95) in Minneapolis first published inventory to Marketron's Marketplace platform, and the advertiser, Aloft Hotels Minneapolis, bought this inventory (20 spots per week) using Mediascape's demand-side platform. The other was AAA KSKI-FM Sun Valley, ID (Rich Broadcasting). The goal was to show how both large and small markets can participate in programmatic buying. The two buys were transacted in 15 minutes.
Jacobs Media President Fred Jacobs moderated a panel that took the Convergence audience through the latest in the relationship between the car and its "radio." Yes, radio is still in the dash, but there are so many new things coming each year that provide more listening, navigation, and Internet-based choices to the driver. The biggest thing on the plate today is the advent of wi-fi connected cars. So, how can radio continue to hold a primary spot in this now-crowded space and stay engaged with the new opportunities of the connected car? READ ON.
On Day One of Convergence, Sean Luce moderated a panel on how to sell digital. Luce asked the big question: Should sales staffs sell digital with traditional spots or sell it separately? McCormack Media CEO Tracey McCormack trains people to sell digital but thinks they should be selling both. "Today, we are in a very lucky time to be in this industry. I'm well aware of terrestrial radio declines. But because of the tech advances, I'm more optimistic about the future of radio than I have been in 15 years. Radio should be able to talk about the entire offering their radio station can provide." READ ON.
(By Spike Santee) Are you tired of always competing solely on price? Are you frustrated when your customers demand your lowest price and then request some added value to "get on the buy"? "Added value" is not giving your client something extra for free in order to bring in the buy. Giving your client something extra for free is not selling; it is simply the act of lowering your price to the level the client will tolerate.
(By Loyd Ford) I hear the sound of the future and it sounds nothing like the past. Radio debt, recession, and industry change mushroomed at the same time that a new generation has risen into adulthood. We know that part of the story, right? I'm just not sure we all understand how much listening has changed while our industry has shifted into neutral and developed an appetite for cost cutting. These new "listeners" have radios in their cars. They just don't care. "Why should I?" they ask. "I have this."
(By Curt Krafft) If you think something isn't going to work, it won't. Rightly or wrongly, perception plays a huge role in the world of business. This is especially true in the business of broadcasting. If we truly believe that appealing to older demos will not translate into a significant amount of revenue, then it won't. And nothing is going to change our mind.
Thanks to Robert Sobczak for sending us this Blast From the Past. This is Larry Anderson at WGR in Buffalo. As a teenager and president of his High School Radio Club, Robert set up tours of Buffalo Radio stations. He took this picture in 1979. Read More About This Blast From the Past...