Home Search
pat bryson - search results
If you're not happy with the results, please do another search
How Full Is Your Testimonial File?
(By Pat Bryson) There is nothing more powerful than using a third-party reference during your sales process. Happy, satisfied clients lead to new business. When was the last time you updated your testimonial file?
These 11 Traits Separate Radio’s 20% Who Write 80%
(By Pat Bryson) Today's successful Account Executives have the mindset of marketing consultants, not just spot salespeople. The 20% of sellers that write 80% of the revenue share certain traits in common. What are the 11 attributes of the Best of the Best?
Risk Versus Reward: It’s Up To Us!
(By Pat Bryson) Human nature being what it is, a purchase will not take place until the buyer believes that their opportunity for reward is greater than their risk. That takes a real, live salesperson.
My Magic Sales Words And How To Use Them
(By Pat Bryson) You've probably been in a buying situation where the salesperson made you uncomfortable. Perhaps that seller was a bit too slick. Perhaps they used technical terms you didn't understand.
Salespeople: Here’s What Local Businesses Want
(By Pat Bryson) Before I started Bryson Broadcasting International, I was a market manager for radio stations. One night, I woke up at 3:00 AM with this thought: "What do local businesses want from my salespeople?"
I Want It NOW!
(By Pat Bryson) I was on a zoom call a couple of weeks ago with a very good salesperson. She had emailed me to say that she had been experiencing a rash of cancellations in the past few weeks.
Budgets Aren’t Important
(By Pat Bryson) Us: "What's your budget?" Client: "I don't really have one." Or Us: "What's your budget?" Client: "I have $200 a month."
How Sharp Is Your Saw?
(By Pat Bryson) I'm sure you've heard the story about the two woodsmen who were in a challenge to see which one could cut the most trees. All day they labored. One woodsman cut continuously, fervently cutting trees.
Our Credibility Matters in Sales
(By Pat Bryson) People don't usually buy from people they don't trust. They are also unlikely to buy from salespeople who have no credibility. When we ask clients for thousands of dollars, they need to feel we know how to get them a return on their investment.
Recruitment is a Hot Category Now
(By Pat Bryson) If you've called on any businesses at all in the past year, you've probably heard “I can’t find enough people to fully staff.” Finding enough people who want to work is one of the biggest challenges our clients face. We are in a perfect position to help them with this problem.
Our Print Magazine: Radio Ink
The Most Influential Women in Radio
Break Silos, Build Revenue
