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Pat Bryson

Audio: The Pathway to the Human Mind

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(By Pat Bryson) With the advent of AI for writing and voicing commercials, the spotlight has once again focused on radio creative. When we plan campaigns for our clients, three elements must be done correctly for the magic to work.
Pat Bryson

Expanding Your Footprint in the Community

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(By Pat Bryson) When I had been selling for about a year, my general manager came into my cubicle one day and said, "It's time to get you on some boards." At the time, I had no idea what he was talking about.
Pat Bryson

‘How Do I Know If My Ad Is Working?’

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(By Pat Bryson) Businesspeople want to run an ad today and have teeming multitudes run into their store tomorrow screaming out our call letters. Customers will find it confusing to attribute their arrival to our station’s ads. Also, it's not their job.
Pat Bryson

It’s Time To Put The Needs Back In Your CNAs

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(By Pat Bryson) I was trained in the radio business by a gentleman who had been in the insurance business. He trained me in the way insurance salespeople were trained, long before there were any organized ways to train radio salespeople.
Pat Bryson

5 Ways To Be The Best Seller In Your Market

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(By Pat Bryson) If you're a radio salesperson, you know there are lots of us out there. When you call on a new or existing client, you may have been the fifth or sixth sales representative in their door that day. With all this competition vying for a businessperson’s time, how do we stand out?
Pat Bryson

A Prospecting System That Works

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(By Pat Bryson) Great salespeople are always looking for higher revenue. Much of the time, that starts with adding new prospects to our sales funnel. One thing's for sure, if they don't go INTO our funnel, they won't come out as orders.
Pat Bryson

If Tomorrow Never Comes

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(By Pat Bryson) "Never put off till tomorrow what you can do today." Wise words for salespeople or anyone wanting to make a difference in their lives. How we spend our "billable hours" determines our paychecks and much of our lives.
Pat Bryson

The Advance Agreement: Take Control of the Sales Process

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(By Pat Bryson) We call one of the most powerful sales techniques you can employ the "Advance Agreement.” Although the Advance Agreement is not difficult to master, only a strong salesperson can put it into practice. There are no “wimps” allowed here.
Pat Bryson

What’s Your Why?

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(By Pat Bryson) We're now 13% through 2024. Last week we talked about creating a calendar to keep you on your monthly and quarterly earnings goals. Today I want to talk about WHY you want to earn it.
Pat Bryson

Is Your Sales Calendar On Target?

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(By Pat Bryson) Every month we begin the climb towards achieving our monthly sales budgets. How much base business do we need to ensure we achieve our goals? How do we pace our progress?

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