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Audio: The Pathway to the Human Mind
(By Pat Bryson) With the advent of AI for writing and voicing commercials, the spotlight has once again focused on radio creative. When we plan campaigns for our clients, three elements must be done correctly for the magic to work.
When The Ad Falls Short: Turning Traffic into Loyal Customers
(By Pat Bryson) We've all heard, "My advertising didn't work." Much of the time, the campaign (I use the term loosely) didn't work because it was conceived incorrectly. It didn't have the three necessary ingredients for a successful campaign:
Want More Radio Ink?
You see her in our headlines every Monday, but Radio Ink columnist and Bryson Broadcasting International CEO Pat Bryson is taking a deep dive into personal branding you won't find anywhere but our July and August print issues.
Great Service: Where You Don’t Expect To Find It
(By Pat Bryson) A couple of years ago, during my annual trek to the NAB Show in Las Vegas, I was staying at the Westgate. There is a restaurant in the Westgate, Sid's, where I eat breakfast. That was where I met Singing Paul.
Halfway To 2025: How Are Your Goals?
(By Pat Bryson) The months fly by, and we find ourselves halfway through 2024. Yesterday seemed like Jan 1. It will be December 31 before we know it. Are you on target to hit your 2024 revenue goal? It’s time for a check-in.
Let Freedom Ring
(By Pat Bryson) Today my friends in Canada celebrate Canada Day. We in the U.S. are gearing up for our July 4th celebration. I hope it's a big one this year! I plan to gather with friends around a pool to eat, drink and thank God for life, liberty, and happiness.
My Advertising Didn’t Work (Or Did It?)
(By Pat Bryson) We've all heard "my advertising didn't work." Much of the time, the campaign - I use the term loosely, here - didn't work because it was conceived incorrectly. It didn't have the three necessary ingredients for a successful campaign:
Do We Walk The Talk?
(By Pat Bryson) I’m thinking of Les Boyle again. He recounted a story about having spent two weeks trying to place thousands of dollars’ worth of radio advertising. When he called the stations, he was greeted by voicemail.
The 15 Biggest Mistakes Unsuccessful Salespeople Make
(By Pat Bryson) I occasionally clean off my desk and rearrange the piles of information that have accumulated. I did so recently, and I came across some pearls of wisdom that originally were sent to me by a client.
Words Of Wisdom From One Of The Best
(By Pat Bryson) Although he passed from this earth several years ago, Les Boyle of ROI Media was one of my favorite nemeses when I managed stations. Shortly before he died, he shared some words of wisdom with me about sales.
Our Print Magazine: Radio Ink
Lifetime Leadership Award: Erica Farber
Leadership To Live By
