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Great Service: Where You Don’t Expect To Find It
(By Pat Bryson) A couple of years ago, during my annual trek to the NAB Show in Las Vegas, I was staying at the Westgate. There is a restaurant in the Westgate, Sid's, where I eat breakfast. That was where I met Singing Paul.
Halfway To 2025: How Are Your Goals?
(By Pat Bryson) The months fly by, and we find ourselves halfway through 2024. Yesterday seemed like Jan 1. It will be December 31 before we know it. Are you on target to hit your 2024 revenue goal? It’s time for a check-in.
Let Freedom Ring
(By Pat Bryson) Today my friends in Canada celebrate Canada Day. We in the U.S. are gearing up for our July 4th celebration. I hope it's a big one this year! I plan to gather with friends around a pool to eat, drink and thank God for life, liberty, and happiness.
My Advertising Didn’t Work (Or Did It?)
(By Pat Bryson) We've all heard "my advertising didn't work." Much of the time, the campaign - I use the term loosely, here - didn't work because it was conceived incorrectly. It didn't have the three necessary ingredients for a successful campaign:
Do We Walk The Talk?
(By Pat Bryson) I’m thinking of Les Boyle again. He recounted a story about having spent two weeks trying to place thousands of dollars’ worth of radio advertising. When he called the stations, he was greeted by voicemail.
The 15 Biggest Mistakes Unsuccessful Salespeople Make
(By Pat Bryson) I occasionally clean off my desk and rearrange the piles of information that have accumulated. I did so recently, and I came across some pearls of wisdom that originally were sent to me by a client.
Words Of Wisdom From One Of The Best
(By Pat Bryson) Although he passed from this earth several years ago, Les Boyle of ROI Media was one of my favorite nemeses when I managed stations. Shortly before he died, he shared some words of wisdom with me about sales.
Finding Hope and Kindness This Memorial Day
(By Pat Bryson) I was having breakfast at a local diner in Tulsa. The server brought my check, and I got out the money to pay. When he came back to collect it, he told me something surprising.
Everybody, Somebody, Anybody, and Nobody
(By Pat Bryson) One of the managers who works for a company I consult sent this saying to me. I’m not sure who originally created it, but it’s too good not to pass on. This is a story about four people named Everybody, Somebody, Anybody, and Nobody.
‘I Can’t Measure Advertising’
(By Pat Bryson) "I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because the messages filter into our brains, lodge in the appropriate "file drawer" and stay there until we need to retrieve the information.
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