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Broadcasting Is Alive and Well In Texas
(By Pat Bryson) I just returned from speaking at the Texas Association of Broadcasters convention. There were 1100+ broadcasters in attendance and the atmosphere was electric, to say the least.
We All Play A Part In Great Service
(By Pat Bryson) I was recently at a board retreat for a non-profit organization that I serve when the topic of stewardship came up. The discussion centered on how we show appropriate appreciation to those who give us money.
Would You Show Up With A Pitcher Of Tea?
(By Pat Bryson) I continually think, "How can we translate this example of great service into how we serve our clients?" In every example, there is one common denominator: Find out what problem a customer has and solve it. It's that simple - and that complex.
Why Do People Buy What They Buy?
(By Pat Bryson) When asked, "Why did you buy that?" most people either don't know or won't tell you. Our minds are emotional, not rational. 90% of our decisions to buy are made emotionally. Once we decide what we WANT to do, we use logic to justify doing it.
When The Ad Falls Short: Turning Traffic into Loyal Customers
(By Pat Bryson) We've all heard, "My advertising didn't work." Much of the time, the campaign (I use the term loosely) didn't work because it was conceived incorrectly. It didn't have the three necessary ingredients for a successful campaign:
Want More Radio Ink?
You see her in our headlines every Monday, but Radio Ink columnist and Bryson Broadcasting International CEO Pat Bryson is taking a deep dive into personal branding you won't find anywhere but our July and August print issues.
Great Service: Where You Don’t Expect To Find It
(By Pat Bryson) A couple of years ago, during my annual trek to the NAB Show in Las Vegas, I was staying at the Westgate. There is a restaurant in the Westgate, Sid's, where I eat breakfast. That was where I met Singing Paul.
Halfway To 2025: How Are Your Goals?
(By Pat Bryson) The months fly by, and we find ourselves halfway through 2024. Yesterday seemed like Jan 1. It will be December 31 before we know it. Are you on target to hit your 2024 revenue goal? It’s time for a check-in.
Let Freedom Ring
(By Pat Bryson) Today my friends in Canada celebrate Canada Day. We in the U.S. are gearing up for our July 4th celebration. I hope it's a big one this year! I plan to gather with friends around a pool to eat, drink and thank God for life, liberty, and happiness.
My Advertising Didn’t Work (Or Did It?)
(By Pat Bryson) We've all heard "my advertising didn't work." Much of the time, the campaign - I use the term loosely, here - didn't work because it was conceived incorrectly. It didn't have the three necessary ingredients for a successful campaign:
