Instagram Starts First Podcast With Spotify and Cooper’s Unwell
Instagram has launched its first branded podcast, Close Friends Only, with Alex Cooper’s Unwell Podcast Network and Spotify. Part of the Trend Talk series, the audio and video podcast debuted with Doja Cat and Ice Spice as the first episode's co-hosts.
Radio Ad Sales Predicted To Reach New ‘Digital Paradigm’ In 2024
The broadcast and digital audio industry is poised for a transformative 2024, with experts from across the landscape weighing in with predictions. Triton Digital's leaders see incoming changes to radio sales, podcast audience consumption, and new interactivity.
Hispanic Houston AM Flipping Conservative As Demo Changes
As more of the United States' Latino voters swing Republican, one Hispanic Houston AM is flipping from Spanish-language talk to "Patriot Talk." KYST-AM, now known as La 920, will change format on January 1 and add Conservative voices like Dan Bongino.
Radio Ink’s Season Of Giving Tally Had a Record Boost This Week
From some of radio's best-known call letters to college radio, Radio Ink‘s 2023 Season of Giving Tally got another $2 million. This past week's biggest giver also set a record for the biggest single-station contribution.
Do Your Clients Leave A Message At The Sound Of The Beep?
(By Pat Bryson) If I called your station, what would I hear? The other day I called a potential client, and a real, LIVE person answered the phone. Wow! A receptionist, not a voicemail. What happened next was even more unusual.
The Best Advertising Sales Qualities You’ll Ever Receive
(By Loyd Ford) Great sellers are really a sharp combination of active listening champions, strategic thinkers, relationship-builders, and individuals who respect having a deep understanding of the products or services they are selling. What can they teach us?
Be Prepared For…
(By Rick Fink) Have you heard this one? “I don’t have a written plan. I work better by just going with the flow.” No, No, and NO!!!! Every time I have heard that, it was spoken by a below-average media rep.
St. Jude Gets Holiday Help From Hartford’s Country 92-5
iHeartMedia Hartford's Country 92-5 (WWYZ) held its 31st annual St. Jude Radiothon on December 7 and 8. The two-day broadcast was hosted by WWYZ personalities Damon & Amanda Jo in the Morning, Joey Brooks, and John “Cadillac” Saville.
BFoA Gets In The Christmas Spirit With ’12 Days of Giving’
Today, the Broadcasters Foundation of America is launching "12 Days of Giving," a holiday-themed social media campaign. This initiative will feature daily messages, including notes of gratitude from grant recipients helped by the BFoA.
Study Finds Audio Is Essential Way To Advertise To Gamers
What radio sellers have known for decades is now being proven in other markets, including the video game industry. In-game audio advertising platform Odeeo conducted an extensive analysis of 75 million in-game audio ad impressions across 400 game titles.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
