Want More Effective Audio Ads? Say Less
A recent UK study into what makes for the most effective ads in radio and streaming has demonstrated a direct correlation between audio word count and advertising efficacy. The research used data from more than 10,000 campaigns analyzed and rated by the public.
Tomorrow Is Forecast 2024: Are You In Or Are You Out?
What do these broadcasting and business leaders, innovators, and legends have in common?
Jeff CharneyFounder & CEO, MKHSTRY and former CMO of Progressive/Aflac
Curtis LeGeytPresident &...
Delilah Honored As Icon At 2023 Gracies Leadership Awards
The Alliance for Women in Media celebrated the remarkable achievements of eight women leaders at the 2023 Gracies Leadership Awards luncheon at Tribeca 360° in New York City. During the event, the first-ever Gracies Icon Award was presented to Delilah.
How Joel Oxley Leads America’s #1 Revenue Radio Station
(By Mike McVay) The November print edition of Radio Ink was released on Monday. In it, I authored an interview with broadcast leaders about the concept of leadership itself. One of those was SVP/General Manager of Hubbard’s Washington, D.C. market, Joel Oxley.
What’s Your Station’s Legacy?
(By John Shomby) By definition, a lasting legacy is all about the actions you take during your life and the way those actions affect how people remember you. what do you think is your radio station's legacy?
Shortcut to Trouble: The Quick-Fix Quagmire
(By Buzz Knight) In today’s warp-speed digital age, media companies constantly face evolving challenges: ratings, digital competition, debt. It's easy and tempting to turn to quick-fix solutions, hoping for a magic bullet to save the day.
Gary LeVox Helps Seattle’s Wolf Get ‘Service Pets for Vets’
Audacy Seattle's 100.7 The Wolf (KKWF) marked Veterans Day by raising more than $261,000 through its annual Service Pets for Vets fundraiser. This year's sum for Northwest Battle Buddies will enable the provision of service dogs to at least nine veterans.
Pre-Black Friday, Radio Hits Q4 Low With Top National Advertisers
Radio's national advertising hit a hiccup this past week as spot play numbers among the top five advertisers plunged to their lowest in Q4. With Black Friday providing a huge retail draw, it's causing some to reassess the ad landscape headed into the year's end.
NABLF Gets Six-Figure Grant For College Recruitment Programs
The John S. and James L. Knight Foundation has awarded a $250,000 grant to the National Association of Broadcasters Leadership Foundation to enhance recruitment and training efforts. This funding boost will enrich NABLF's collegiate initiatives and internships.
The Fan Getting More Juice Out Of Brandon Beam In Columbus
Morning man Brandon Beam has signed a new multi-year deal with Tegna's RadiOhio-owned 97.1 The Fan (WBNS) in Columbus. Beam and Bobby Carpenter co-host Morning Juice. He also hosts the Ohio State Buckeyes football network post-game show.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
