NRB: Permanent DST Would ‘Destroy Morning Drive’ For AM
The "Spring Forward" to Daylight Saving Time may have led to a groggy Monday for many, but National Religious Broadcasters is again using the opportunity to tell legislators to wake up on a proposed law to make DST permanent.
In Pre-Oscar Push, NBCUniversal’s Peacock Put Radio To Work
Ahead of the 2024 Oscars, a major video streamer took advantage of radio's audience reach. NBCUniversal's Peacock, the streaming home of Best Picture winner Oppenheimer, leaped onto Media Monitors' list of radio's top national advertisers.
SiriusXM Uses Oscars To Launch New ‘Closer’ Brand Campaign
In November, SiriusXM announced Uncommon Creative Studio as its creative agency of record for the satellite broadcaster's massive rebrand. Now the duo has debuted a new national brand campaign titled "Closer," using the Academy Awards as its launchpad.
A Prospecting System That Works
(By Pat Bryson) Great salespeople are always looking for higher revenue. Much of the time, that starts with adding new prospects to our sales funnel. One thing's for sure, if they don't go INTO our funnel, they won't come out as orders.
Why People Give You Money
(By Loyd Ford) We all know that the more people you see, the more people you sell. But why do people give you money? Maybe we don’t ask that question enough or study that question enough because people give you money for a wide variety of reasons.
Cromwell Media’s WMCI Gets More Aid To St. Jude From Mattoon
Cromwell Media's stations in Mattoon, IL, set a new cluster record by collaborating with 136 community partners to raise $130,427 for St. Jude Children's Research Hospital. WMCI 101.3 led the charge, courtesy of air talent Bub McCullough and Renee Fonner.
ZIPping Through the Data
(By Marc Greenspan) We recently ran across an article from the Christian Music Broadcasters that preached the value of using your ZIP codes - specifically, a station’s database. Let’s assume (yes, a dangerous word) that you have a robust listener database.
iHeart’s Thea Mitchem Honored For Trailblazing Role In Radio
On March 9, Women In Radio honored iHeartMedia EVP of Programming Thea Mitchem with its Trailblazer Award at WIR's 8th Annual Conference. She was presented with the award after a fireside chat with Ivy Riveria of New York City's Power 105.1 (WWPR).
LA Rams President Kevin Demoff Takes Radio Reins In Denver
Kroenke Sports & Entertainment has elevated NFL executive Kevin Demoff to President of Team and Media Operations. In his new role, Demoff will oversee KSE’s broadcast assets, including four Denver radio stations and the Altitude Sports Network.
Storied NYC Jazz Radio Personality Rob Crocker Dead At 78
Known for his three-decade tenure at WBGO in New York City, jazz radio host Rob Crocker passed away on March 7. Crocker was also a famed part of the Tokyo radio scene, where he introduced Japanese audiences to jazz during his live all-night radio show.
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