Mid-sized operators continue to shed large swaths of their radio holdings, spot revenue keeps sliding, and lenders keep their distance. Yet the industry’s leading media brokers aren’t writing an obituary. They see a market being rebuilt, one focused operator at a time.
In our upcoming annual Forecast issue, Radio Ink asked three of the industry’s leading media brokers where the market goes in 2027, from the future of the independent multimarket group to the state of financing. Here’s some of what they told us:
“I don’t believe we’re seeing the end of the mid-sized radio group. I believe we’re seeing a restructuring of radio ownership, and those are two very different things.”
“2027 is the year. If you are going to get in, believe in the radio business, and your ability, then why wait?”
“Warren Buffett said, ‘Be fearful when others are greedy, and be greedy when others are fearful.’ I think that principle applies particularly well to radio today.”
Want the full executive briefing? Subscribe to Radio Ink today. Our Forecast edition comes out Monday, November 9. Click HERE to ensure you get a competitive edge in 2027.
