Radio’s Hot Summer For National Spot Revenue Continues
Radio's national spot play may have been ice-cold last summer with all the economic uncertainty, but this year has seen a hot June, with competition continuing past Memorial Day. Media Monitors has released its weekly report covering June 10 to June 16.
iHeart and Deep Blue Sports Debut Women’s Sports Audio Network
iHeartMedia is giving a first look at programming and personalities on the Women’s Sports Audio Network. The network, launched in collaboration with Deep Blue Sports + Entertainment, is the first audio platform devoted entirely to women’s sports.
Maurette Brown Clark Takes Mornings On Baltimore Gospel Radio
iHeartMedia Baltimore has appointed gospel artist Maurette Brown Clark as the new morning show host for Heaven 600 (WCAO-AM) starting in early July. Besides her decades as a singer, Brown Clark has spent seven years in Baltimore and Philadelphia broadcasting.
iHeart Minneapolis Adds Past Royal Eric Lonnquist as Sales SVP
Eric Lonnquist has been named Senior Vice President of Sales for iHeartMedia Minneapolis, encompassing nine stations including of music, talk, and news formats. Lonnquist brings more than 20 years of sales experience in the Minneapolis Market.
New Jersey Morning Host Bill Spadea To Run For Governor
New Jersey 101.5 (WKXW) morning show host, Bill Spadea, has declared his candidacy for Governor of New Jersey. Spadea, known for his extensive background in media and real estate, as well as his role in local politics.
Meet the 2024 Radio Hall of Fame Inductees
The Museum of Broadcast Communications unveiled the eight figures who will be inducted into the Radio Hall of Fame for 2024. Selections were made by over 900 industry professionals, with two additional inductees chosen by the Nominating Committee.
Agency Experts Discuss Strategies for Swelling Radio Revenue
As radio fights for its share of the proverbial ad revenue pie, Hispanic Radio Conference attendees got a peek behind the agency curtain with a panel of network experts offering a deep dive into the evolving dynamics between agency advertisers and the radio industry.
Do We Walk The Talk?
(By Pat Bryson) I’m thinking of Les Boyle again. He recounted a story about having spent two weeks trying to place thousands of dollars’ worth of radio advertising. When he called the stations, he was greeted by voicemail.
Do Your Commercials Sound Like Real People?
(By Jeffrey Hedquist) If they do, they have a greater chance of getting results. If they don’t, there’s a simple technique I use to bring a sense of reality to the script. Simple. My writing process varies, but it’s often a variation of the following steps:
Steps To Creating Motivation
(By Loyd Ford) Motivation is a big factor in sales, and it should be simple. But is it? If you're in sales and honest with yourself, you know that self-excuses are everywhere. All sellers have rationalizations that follow them around like a bad cold if they allow it.
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