Paige Nienaber’s Midweek Idea Dump: Promotional “Universals”
(By Paige Nienaber) A little deviation from the regular format this week as we explore promotions that have commonality or that will engage the most number of listeners. There are things that we know for certain.
Five Brain Waves To Ride For Better Radio
(By Randy Lane) What if you had a higher volume of creative ideas, your critical thinking was sharper, or your attention more focused? You would be a more innovative talent and a more dynamic and persuasive leader. Try putting this science to work:
How Geico, Farmers, and Progressive Make Ads that Stick
(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, the ads won’t work, period!
Upstate New York’s Thunder 102 Raises Six-Figures For St. Jude
Bold Gold Media Catskills' Thunder 102 (WDNB) held its 13th annual Country Cares for St. Jude Kids Radiothon on May 16 and 17, raising $147,135 for St. Jude Children’s Research Hospital. This brings the total amount raised over the years to over $750,000.
Chiquibaby, Shoboy Back As Hispanic Radio Conference Emcees
After rave reviews at last year's Hispanic Radio Conference, Edgar “Shoboy” Sotelo and Stephanie “Chiquibaby” Himonidis are returning as Masters of Ceremonies for this year's event in San Antonio, and attendees will see plenty more famous faces.
SiriusXM Is Race Ready For The Indy 500 Weekend
SiriusXM has unveiled extensive programming for the 108th Running of the Indianapolis 500 on Sunday, May 26. SiriusXM INDYCAR Nation and NBC Sports Audio channels will carry coverage live race coverage from Indianapolis Motor Speedway starting at 11a ET.
Veritonic Launches Cross-Podcast Listenership Measurement
Audio analytics and research platform Veritonic is introducing Cross-Podcast Listenership Measurement for tracking podcast audience behavior as the demand for comprehensive analytics to support multi-channel marketing strategies becomes crucial.
AM For Every Vehicle Act Gets New Leadership In US House
The legislative push to keep AM radio in American automobiles is changing leadership in the US House. Led by Rep. Josh Gottheimer for the past year, the House efforts for the AM For Every Vehicle Act will now be headed by Reps. Frank Pallone and Gus Bilirakis.
Andrew Babinski To Co-Host ‘Beth and Friends’ At Phoenix’s KEZ
iHeartMedia Phoenix's 99.9 KEZ has promoted Beth and Friends Morning Show Executive Producer Andrew Babinski to full co-host on the show. Babinski will continue his EP duties, while serving as a primary creative voice on-air and across social media.
Marie Tolson-Overton Takes Sales Manager Role For Philly Duo
iHeartMedia Philadelphia has named Marie Tolson-Overton as the new Sales Manager for WDAS FM and Power 99. Tolson-Overton is a 31-year market veteran and previously served as a senior account executive and Director of Marketing for WDAS FM and Power 99.
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