Veritonic’s Brand Lift Gives Its Benchmarks A Facelift
Veritonic has introduced new benchmarks to its Brand Lift measurement solution for audio analytics. The enhancement enables advertisers and agencies to gauge the effectiveness of their campaigns and make informed decisions based on comprehensive data.
International Women’s Podcast Awards Announces 2024 Winners
The International Women's Podcast Awards recently celebrated global achievements in podcasting at the IET London: Savoy Place. The 2024 ceremony highlighted the talent and creativity of women in podcasting across 10 categories.
BetterHelp Leads Podcast Ad Spend in May As Some Pull Back
The top five largest podcast ad spenders all spent less in May than in April according to Magellan AI's May 2024 Podcast Advertiser Report. This month's analysis showcases a trend of decreasing spend, with Progressive and State Farm noting rare increases.
Radio Is Becoming The Aesthetic Ad Choice For Brands Like Botox
The medical aesthetics market, valued at $15.4 billion in 2023, is expected to grow to $25.9 billion by 2028. In their searches for more market share, well-known aesthetics brands like Botox are tapping into traditional radio and pulling back from TV.
Syndicated Radio Staple ‘Truckin’ Tom Kent Has Died
Longtime syndicated radio personality Tom Kent, known for his "crusade to end boring radio," has passed away. His Tom Kent Radio Network reached widespread syndication across the US in classic hits and adult contemporary.
National Radio Ad Play Remains Active With One Week Left In Q2
As the countdown to the Fourth of July ramps up, radio's heaviest hitters are leveraging the medium to maximize visibility and drive mid-summer sales. The latest data from Media Monitors for June 17-23 shows a competitive market with promise for the quarter's end.
It’s Almost Here: Radio Ink’s New Look Comes To Life On July 15
Get ready for a vivid new chapter of Radio Ink! On July 15, we're unveiling a new look for our magazine, transforming your reading experience and aligning with the dynamic, modern frontier of radio broadcasting. Subscribe now!
Beasley Media Adopts SPECai Platform In All 11 Markets
ENCO Systems, Benztown, and Compass Media Networks have announced a new generative AI partnership with Beasley Media Group. This agreement will deploy SPECai, an AI-powered spec spot creator, at all 59 of Beasley’s radio stations in 11 US markets.
Aiir To Bring AI News Anchors To Radio Stations
Radio station software provider Aiir Inc. has announced the acquisition of RadioNewsAI, a company known for its generative AI technology that creates artificial news anchors for audio broadcasts. This move marks Aiir's first step into the gen AI sector.
FM Geotargeting Debate Continues As Booster Rollout Begins
As radio broadcasters begin to test the waters of FM geotargeting, GeoBroadcast Solutions is defending its ZoneCasting technology from the NAB and broadcast groups after an FCC query for additional industry input on specific technical and operational issues.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
