Sometimes just knowing more about the people you want to attract will help you write for them. The more you know, the more accurately you can create commercials that will resonate with what’s going on in their lives.
You can find out what’s on the minds and hearts of any group by using one of the many AI apps and simply typing in: What do (target audience members) do? Like? Hate? What are (target audience members) thinking? The most productive one will be “What are (target audience members) feeling?” Remember, it’s feelings that will establish the emotional connection for your client.
No matter how familiar you are with the potential audience for the advertiser, you can always learn something. In the first few results, you’ll find articles, data, studies, insights, stories about the wants, needs, desires of your audience. You’ll find out about their pain, obstacles, aspirations, and victories… they’re all there.
I just searched for “What are single moms with 2 kids feeling right now? I got hundreds of thousands of results. In the first 10, there were stories about resources, parenting, finances, dating, housing, career juggling, child support, alliances, and many other topics, which would give you ideas for multiple campaigns that would speak to the hearts of single moms.
Try asking for insights on the car buyers, dieters, cell phone users, or new homeowners that you want to bring to your client. The more specific your search request, the better.
What are left-handed Hispanic teen guitarists feeling? Google gave me over a million results. While you may have to go deeper than the first 10 results for material to build a spot, you could find just what you need for a Miami music store that has a special on left-handed Fender Strats.
This technique may not work for everybody. The results I got for “What are lawyers feeling?” were too scary to read.
Once you know what’s true for them, what’s real, what they’re feeling, you can write for them. To connect better with listeners, describe what they’re already thinking and feeling.
