The Repetition Rule
(By Loyd Ford) Everyone you meet wants to win. In fact, they are doing what they think winning looks like. This is why you sometimes meet a client who resists because they think they are an expert at advertising. That’s where you come in.
Who Are The Voices You Trust?
(By Jeffrey Hedquist) No one wants to be pitched a product or service by a spokesperson, but tell us a story and we might listen. We respond to stories, especially if you’re a voice we trust – a voice of authority.
NRG Media’s Froggy 98 Collects $96,883 for St. Jude
NRG Media Lincoln’s Froggy 98 (KFGE) raised $96,883 for St. Jude Children’s Research Hospital during its 23rd annual Country Cares for St. Jude Kids radiothon. This year’s fundraiser brings the station’s lifetime donations to over $1.81 million for St. Jude.
Jimmy Steal To Co-Program Portland’s 98.7 The Bull
Alpha Media Portland's 98.7 The Bull (KUPL) has added veteran programmer and Collective Heads Consultant Jimmy Steal as Co-Content Director, working alongside current Content Director Tim Richards and Assistant Program Director Dylan Salisbury.
Dick Carr, Former ABC and Mutual Radio VP, Dead at 90
Veteran radio executive and broadcaster Dick Carr passed away on February 12 at the age of 90. Carr served as Vice President for ABC and Mutual Radio Networks and was an executive producer for national programs featuring Larry King, Dick Clark, and others.
Nebraska Broadcasters Association Taps 2025 Hall of Fame Class
The Nebraska Broadcasters Association has announced its 2025 Hall of Fame inductees, including four from radio. Dennis and Kathi Brown, Dale Johnson, Mike McKnight, and Dave Wingert will be honored at the NBA Hall of Fame Induction Ceremony on August 12.
Denver’s Alice 105.9 Raises $1.1M for Children’s Hospital Colorado
Audacy’s Alice 105.9 (KALC) in Denver raised $1.1 million during its 24th annual Cares for Kids Radiothon, benefiting Children’s Hospital Colorado. The radiothon, held on February 13, brings the station’s total fundraising for the hospital to over $26 million since 2001.
Texas Radio Hall of Fame Reveals 2025 Voting Timeline
The Texas Radio Hall of Fame has outlined key dates for 2025 nominations, voting, and its annual Induction Ceremony and Radio Reunion weekend. The announcement also pulled double duty as the official launch of the Hall's 2025 membership drive.
San Francisco Giants Extend Spanish Radio Deal with Lazer Media
The San Francisco Giants and Lazer Media have signed a three-year agreement to broadcast the team's games in Spanish across Northern California and Reno, NV. The broadcast team will feature Erwin Higueros, Tito Fuentes, and Carlos Orellana.
Nebraska Athletics Radio Voice Greg Sharpe Dead At 61
University of Nebraska radio voice Greg Sharpe has passed away at the age of 61 following a battle with pancreatic cancer. Sharpe had been the lead play-by-play announcer for the Huskers Radio Network since 2008, calling 17 seasons of Nebraska football and baseball.
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