Study: Radio Grew Advertiser’s Business by 11%

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In his latest blog post, Cumulus' Pierre Bouvard details a new study conducted by Cumulus and Nielsen for a national office supply chain. The study showed how effective radio was for the advertiser, increasing sales by 11% and share of category by 15%. Read the Bouvard blog HERE.

Digital, Podcasting Big For Cumulus

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CEO Mary Berner reported that Cumulus' digital business - what's called C-Suite - grew by more than 60% in 2018. And, she said that digital "meaningfully outpaced the industry."

NPR Names First CCO

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Isabel Lara is NPR's first Chief Communications Officer. She has been serving as the Executive Director of Media Relations. Lara has served as NPR's spokesperson since 2014.
NAB Show NY Tech

Tech Talk Is Top Of Mind For Radio On Day One Of NAB Show...

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Wednesday at NAB Show New York brought plenty of technological discussions, with panelists itching to talk about AI, data, and digital. The culmination of the Radio Insights Seminar delved into how emerging tools can bolster radio operations and business.

Exactly What Makes Local Radio Great!

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(By Chris Hoke) It’s about 7:15 on a typical weekday when WSIC morning host Harold Johnson delves into his new “Fifties Trivia” segment. His sidekick, who’s also the station’s GM, asks the 76-year-old host what fish became popular to eat live in the 1950s. Here is live and local radio at its finest.

Stern Hosts Tribute To Late Guests

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Howard Stern will host a week-long tribute to some of his greatest guests who have passed away over the years. Interviews with 30 different guests will be featured.

Blubrry Releases Thrive Bundle

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In the Thrive Bundle, Blubrry Podcasting has released new features for Advanced Hosting customers to access for a small additional monthly fee.

KGON Bringing The Blues Back To Portland

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Portland’s Classic Rock station 92-3 KGON, is bringing back Sunday Night Blues Room, featuring longtime radio veteran Steve Pringle. The show debuts Sunday, August 6 from 7:00 p.m. to 10:00 p.m. and will feature all the blues favorites Portland has come to know and love.

NRG Raises Big Bucks For Little Kids

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NRG Media's WYTE Y106.5 in Stevens Point Wisconsin raised $120,560 during its annual Radiothon for the Children’s Miracle Network. The station has been hosting the 2-day fundraiser since 1997 and has now raised a total of $1.5 million for the hospital.

The Power Of Connect And Tech

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Season two of Force Multiplier' podcast is back focusing on the power of connection and technology. iHeartRadio and Salesforce.org have teamed up for the podcast that addresses the impact of working together using technology to address the most pertinent world issues.

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