News

(By Marc Greenspan) Go where the money is: If the advertiser is not actively targeting this “forgotten generation” in their radio campaigns at the moment and is instead running away from Boomers faster than a cat on a mouse, try convincing them of the real potential for increasing their ROI in 2023.

(By Rick Fink) What are the best times to schedule ads? BTA (Best Time Available), ROS (Run of Station/Schedule), AM Drive, Mid-Day, PM/AFT Drive, evenings, overnights, or a combination of some or all?

(By Alec Drake) Managing perception is a 360-degree effort that begins before initial contact. First impressions, communication style, and points of product differentiation are critical to perceptions. The perception process relies on you defining the quality of your product, matching needs to appropriate solutions, your image as the product expert, and your reputation. 

(By Mike McVay) On television, the anchors talk about whatever the director in the truck shows on the screen. In radio, the personalities talk about what they’re seeing. They’re forced to paint a picture and tell a story. Those of us who’ve turned on a microphone switch know that feeling.

Timothy Gerard Girton, an on-air host and program director for two Louisville stations, died last Monday at the age of 58. Girton worked as an on-air host for WMJM (101.3 FM, Magic) and WGZB (96.5 FM).

Audacy's Boston sports station WEEI (93.7 FM) has hired Adam Jones to serve as a co-host during the afternoon drive block with Meghan Ottolini and Christian Arcand. As part of the new talent line-up, Jones & Mego will debut January 30 with the new afternoon team.

iHeartMedia has appointed Tracy Bethea as program director of WDIA (1070 AM), its urban oldies and classic soul station in Memphis. She reports to Sue “Bis Sue” Purnell, the senior vice president of programming at iHeart's mid-South area.

Employees at three public radio stations in Missouri have voted for a statement of intent to form a union. The vote affects staff at three stations operated by St. Louis Public Radio: KWMU (90.7 FM) in St. Louis, WQUB (90.3 FM) in Quincy and KMST (88.5 FM) in Rolla.

iHeartMedia says its Denver-based world-class rock station KBCO (97.3 FM) has hired Robbyn Hart to host mid-days, starting Monday. Hart will host the midday show from 10 a.m. to 3 p.m. weekdays, and will report to program director Scott Arbough.

The National Association of Broadcasters Leadership Foundation has opened the nomination and entry process for the 2023 Celebration of Service to America Awards. The deadline for entries is March 13, 2023. To enter, go HERE.