The ‘You’ Technique
(Randy Lane) Have you ever been to a party and gotten trapped with someone talking nonstop about themselves? Every other word is “I.” What a turnoff. You just want to escape. It may seem like common knowledge by now, but too many talent still avoid "you."
Are Your Salespeople Cursed?
(By Rick Fink) Occasionally, I meet a salesperson who proudly proclaims, "I've got the gift of gab." In sales, that "gift" is more aptly described as "the curse of chatter." I find those with the curse often prioritize feature-speak rather than customer-focused solutions.
Penn State Renews Radio Partnership with Audacy Philadelphia
Audacy and Penn State University have renewed their longstanding broadcast partnership, ensuring Talk Radio 1210 WPHT in Philadelphia remains the flagship station for Penn State football and men’s basketball play-by-play coverage.
Radio Triumphs Over TV, Beating 12x Ad Spend For Tax Prep
In 2023, radio helped tax preparation businesses greatly improve their web traffic. Now new research from the 2024 tax season shows radio breaches an even more impressive barrier: despite twelve times higher ad spend on television, radio still outperformed TV.
States Push AI Election Laws as FCC Debates Ad Disclosure Rules
As the FCC deliberates a rulemaking over artificial intelligence usage in political ads, states are making laws to protect their constituents. This comes as the NAB and broadcasters express their concerns about the Commission exceeding its jurisdiction.
The Radio/Artist Connection
(By Mike McVay) Pop star Meghan Trainor recently ignited a flurry of positive energy on Instagram when she was videoed hearing her new song “Criminals” on Q99.7/Atlanta. The excitement from this well-established artist hearing her song on the radio was electric.
Unfiltered: What Anonymous PDs Say About Radio’s Future
(By John Shomby) This summer, I reached out to almost two dozen radio programmers across the country to ask two very simple questions. I assured each PD that these answers would be presented anonymously so I could get pointed, unfiltered responses… and I did!
Use Your Re-Imagination
(Buzz Knight) The radio industry is undergoing a dramatic transformation as digital technologies reshape how people consume audio content. To stay relevant and thrive, radio businesses need to reimagine their operations and offerings. Here are some key strategies to consider:
Former SBS President Albert Rodriguez To Lead MediaCo Audio
During a Q3 earnings call last year, Albert Rodriguez unexpectedly resigned from his position as President and COO of Spanish Broadcasting System. A filing with the SEC now reveals his new executive position: Chief Revenue Officer of MediaCo.
CRS 2025 Lisa McKay Scholarship Submissions Close Monday
Country Radio Broadcasters is sounding the last call for applications for the 2025 Lisa McKay Women in Radio Scholarship. This scholarship seeks to foster the growth of aspiring female leaders in the industry in tribute to the late Lisa McKay for CRS 2025.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
