New Pfizer Vaccination Campaign Brings Huge Ad Spend To Radio
Pfizer has again taken the top spot in the latest Media Monitors report for the week of September 16-22 with a stunning amount of airplay as the pharmaceutical company urges the public to get COVID-19 booster shots and flu vaccinations together.
NAB: FCC AI Rules for Political Ads ‘Burdensome’ To Broadcasters
On Friday, the NAB submitted comments on the FCC's proposed regulations requiring broadcasters to disclose the use of artificial intelligence in political advertisements. Radio Ink has delved into the comprehensive 74-page filing to unpack the organization's dissent.
Record Fundraising Supercharges Ad Buys in Race to Election Day
With just over a month to go until the Presidential election, Vice President Kamala Harris and former President Donald Trump are both seeing a wave of cash, but one party is pulling ahead - and it could be better news for radio, as far as potential ad spend is concerned.
CMG, Nexstar, and Gray Oppose FCC’s AI Political Ad Regulations
Major broadcast groups across the US are expressing their displeasure with the FCC's proposed rules on AI-generated content in political ads, warning of confusion for audiences and substantial operational burdens for traditional radio and television.
More Voices Express Elation Over AM Act’s Progress In US House
Support for the AM Radio for Every Vehicle Act continues to build as it moves toward a full House vote following its overwhelming approval by the House Energy and Commerce Committee. Some familiar names are expressing their zeal over the bill's latest movement.
The Anatomy of a Top Biller
(By Pat Bryson) Today's successful Account Executives see themselves as marketing consultants, not just spot salespeople. These salespeople share certain traits in common. What are the attributes of the Best of the Best?
Your Guide To Pregaming The Fall Book
(By Steve Allan) By now, you’ve gotten (and likely ignored) your pre-survey bulletin from Nielsen. This contains information about the Fall book for diary markets and the October survey in PPM world. I suggest you go back and read the bulletin for a few reasons.
The Power of ‘So What?’
(By Loyd Ford) The door is closed. No way in. Sometimes that door might even be shut right in your face. That’s sales. People don’t really want to be sold. But why is that what we focus on? Oh, I know. We focus on it because we fear and feel that more than success.
More Alaska Public Stations Receive CPB Grants for EAS Boost
Public radio stations KHNS and KRBD in Alaska, along with Mountain Lake PBS in New York, have been awarded grants from the Corporation for Public Broadcasting to upgrade their emergency alert systems as part of the Next Generation Warning System.
ESPN Des Moines Retains Flagship Status for Drake Athletics
Drake Athletics and its multimedia rights holder, Drake Sports Properties, have signed a multi-year extension with Saga Communications. Under the agreement, ESPN Des Moines 1350 (KRNT-AM) will remain the flagship radio station for Drake Bulldogs broadcasts.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
