WARC and Audacy Present Case for More Audio Ad Spend in 2025
As the most popular audio medium in the US, how does radio beat the disparity between audio advertising spend and audio consumption? A new white paper from WARC and Audacy is taking the "Audio Investment Gap" directly to the marketers responsible.
Lara Leaves TelevisaUnivision Amid US Audio Revamp
TelevisaUnivision's new CEO Daniel Alegre has announced a major organizational restructuring. Central to these changes is the departure of Jesús Lara, Head of Local in the US, and the reassignment of US audio and local programming leadership.
SBS Props Corporate Cutbacks With Radio Growth In Q3 Report
Spanish Broadcasting System has released its financial results for the third quarter, highlighting profitability improvements despite a decline in revenue. The company reported net revenue from continuing operations of $34.3 million.
Mobile Streaming Grows, But AM/FM Still Critical for In-Car Ads
As radio battles to keep its place in the automobile dashboard, new data shows the importance of the fight. While AM/FM remains the dominant choice for ad-supported in-car listening, mobile audio habits are also shifting toward streaming services.
FCC Unanimously Votes To Expand FM Booster Geotargeting
In what Commissioner Starks called, "The dawn of a new possibility for radio," the FCC has unanimously approved radio geotargeting via FM boosters beyond the experimental basis established earlier this year.
FCC’s Final Moves Under Rosenworcel Hold Weight For Radio
FCC Chairwoman Jessica Rosenworcel's final two Open Commission Meetings will carry some consequence for radio broadcasters. As Republicans take charge on Capitol Hill, FM geotargeting and media rule changes are on the docket in November and December.
Radio Wins Total US Audio Time By Double Digit Share In Q3
Edison Research’s Q3 Share of Ear study reinforces radio not just as the leading ad-supported audio platform, but as the undisputed champ of all audio in the US from Q4 2023 through Q3 2024, including with Millennials and Gen Z.
WARC: Two-Thirds of Marketers Optimistic About 2025
Economic uncertainty in 2023 morphed into election uncertainty in 2024, holding back many brands' spending - but that could finally turn around in 2025. A new WARC Research survey reveals why a boost to core ad revenues could be coming to stabilize broadcasting.
Radio’s Reach Propels Auto Aftermarket Sector Sales Growth
A comprehensive survey of 1,138 auto parts shoppers in August reveals a major rebound in the auto aftermarket sector as consumer behaviors return to pre-COVID levels. At the heart of the category's ad revitalization? AM/FM radio and podcasts.
Pittman on iHeart Layoffs: ‘There’s Not a Slot For Everybody’
During the company's Q3 earnings call, iHeartMedia CEO Bob Pittman addressed recent layoffs affecting managers and air talent, where he touted his syndication stable as the company seeks to save $150 million by "eliminating redundancies."
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