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As radio battles to keep its place in the automobile dashboard, new data shows the importance of the fight. While AM/FM remains the dominant choice for ad-supported in-car listening, mobile audio habits are also shifting toward streaming services.

In what Commissioner Starks called, "The dawn of a new possibility for radio," the FCC has unanimously approved radio geotargeting via FM boosters beyond the experimental basis established earlier this year.

FCC Chairwoman Jessica Rosenworcel's final two Open Commission Meetings will carry some consequence for radio broadcasters. As Republicans take charge on Capitol Hill, FM geotargeting and media rule changes are on the docket in November and December.

Edison Research’s Q3 Share of Ear study reinforces radio not just as the leading ad-supported audio platform, but as the undisputed champ of all audio in the US from Q4 2023 through Q3 2024, including with Millennials and Gen Z.

Economic uncertainty in 2023 morphed into election uncertainty in 2024, holding back many brands' spending - but that could finally turn around in 2025. A new WARC Research survey reveals why a boost to core ad revenues could be coming to stabilize broadcasting.

A comprehensive survey of 1,138 auto parts shoppers in August reveals a major rebound in the auto aftermarket sector as consumer behaviors return to pre-COVID levels. At the heart of the category's ad revitalization? AM/FM radio and podcasts.

During the company's Q3 earnings call, iHeartMedia CEO Bob Pittman addressed recent layoffs affecting managers and air talent, where he touted his syndication stable as the company seeks to save $150 million by "eliminating redundancies."

NAB President Curtis LeGeyt has joined the Forecast 2025 lineup for what will be a marquee discussion over where the responsibility lies in preserving broadcast newsrooms and who “keeps the lights on” in democracy.

While quarterly financials for radio's biggest operators have yet to drop, there's certainly a lot for the industry to celebrate in the quarter's listening data. In Q3, radio captured 67% of all ad-supported audio listening time, with Millennial and Gen Z radio consumption rising.

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts steady expansion for the next decade of global radio advertising.