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WARC Predicts $1T Ad Spend In 2024, How Much for Audio?

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With projections forecasting an 8.2% increase in spending, the global advertising landscape could cross the trillion-dollar threshold in 2024, according to a new analysis by WARC. The comprehensive study paints a promising picture for the advertising trade, including audio.

Smith: Government Should Regulate Tech Industry

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NAB CEO Gordon Smith opened up the NAB Show in Las Vegas by recognizing the loss of former Bonneville and Hubbard leader Bruce Reese. He called Reese a wonderful family man and an inspirational leader. Reese died last week at the age of 70. Then Smith went after the big tech companies.
Larry Patrick Greg Guy

Patrick Communications Splits Amid Co-Owner Legal Troubles

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Media industry brokers Larry Patrick and Greg Guy have announced the formation of two distinct media brokerage firms. This marks the end of Patrick Communications, the Wyoming-based brokerage firm co-owned by Larry and Susan Patrick.

RMLC Files Injunction Against GMR

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The Radio Music License Committee has filed a motion, it says, to protect radio stations across the nation, and specifically in Pennsylvania, against Irving Azoff's Global Music Rights. The RMLC filed an antitrust lawsuit in the federal court in Philadelphia, last year against the music licensing organization, based on GMR’s "attempt to require commercial radio stations to pay prices for music performance licenses that are unfairly high and anticompetitive." This injunction is radio's latest move in its fight against Azoff.

UPDATE: Yet Another 24-Hour Extension for iHeart

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A fourth extension to the negotiations was announced Wednesday morning, as iHeart and lenders continue day-to-day negotiations to restructure iHeart's $20 billion of debt. This latest extension was the second 24-hour extension. It expires at 11:59 tonight. (This story was updated at 7:35 a.m. Wednesday morning.
NAB Show AM

Radio Puts All Eyes On AM For Final Day Of NAB Show NY

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Possibly radio's defining issue of 2023, AM radio was at the forefront of the final day of NAB Show New York with two panels covering the band, the continued fight for its place in the car, strategies for successful AM programming, and its technological future.

Broadcasters Pressure FCC For Change

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Back in March GeoBroadcast Solutions filed a petition with the FCC asking that FM booster stations using its technology be allowed to originate limited programming content to provide zoned programming to a primary station’s service area. On Monday radio station owners filed comments in support of the petition.

Rush Hoping For Extra Innings

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After being off from his syndicated show last week Rush Limbaugh was back on the air yesterday and gave an update on his health. In February Rush announced he was diagnosed with stage 4 lung cancer and has been dealing with treatments ever since.

Day Three: Edison. Pandora. Radio.

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More eyeballs have viewed our stories on this issue and more comments posted than any other story we've run over the past several years. Edison Research's report that consumers change stations on radio 22 times per commute was quickly turned into a White Paper by Pandora looking to boost its credibility with advertisers. The radio industry returned volley with several articles claiming the Edison research was flawed and providing its own data pointing out just how strong radio has been over the years and remains today. We've put it all together for you here in this story in case you've missed any of it.

What Super Podcast Listeners Think About Radio Ads?

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Not surprisingly, they think there are too many, and that’s a bonus for podcasters. For now anyway, podcasts have a lot lighter ad load than radio, however, it's starting to creep up. 

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