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The local ad pie is growing faster than expected, but traditional media owns only a thin slice. An upgraded Borrell Associates forecast finds a reshuffled business landscape, with smaller, service-driven advertisers that radio sellers will have to reach in new ways.

It is possibly the most famous radio promotion in history. And as WKRP General Manager Jeff Ziesmann tells Radio Ink: “Everyone, from the minute we signed on WKRP, has been demanding the return of the turkey drop. Now, they will have their wish.”

Automakers keep asking whether electric cars need a radio, and the people riding in them are still tuning in. New Edison Research data shows AM/FM remains the largest source of in-car audio time for EV drivers and riders, though its lead is smaller than among all listeners.

Americans' confidence in Washington has dropped to record lows, but trust closer to home has barely moved. Gallup's latest Governance poll finds more trust in local government than in any other government institution, which puts local media, and local radio, in a powerful position.

Smart radio operators have known it doesn't have to be the biggest name on the dial, just the one the audience trusts. Now podcasts are discovering that mid-sized, expert-led shows convert for advertisers at lower costs than celebrity programs, much like local hosts.

FCC Commissioner Anna Gomez has long been warning about what she calls a weaponization of the agency under the Trump administration. Now she is petitioning the NAB for help, directly asking Curtis LeGeyt to speak louder for stations facing pressure.

Automakers could not keep the AM Radio for Every Vehicle Act from clearing the House, but their lobbying disclosures show the money still moving while the bill waits on a Senate calendar that holds no vote before the midterms, leaving broadcasters watching the clock.

New research puts numbers on how much radio and podcast audiences overlap, but suggests that the two do not have to be rivals. That overlap may just hand stations a road map for hosts, ad loads, and winning back listeners who have drifted away.

As women's sports keep growing, radio and its advertisers are finding a fan base that is ready to be sold to. The Golden State Valkyries' run to the WNBA Finals, and how one Bay Area station has packaged it, offers a blueprint for turning that passion into revenue.

Management stays, the public shareholders are out, and the funded debt is gone. Cumulus Media has completed its Chapter 11 restructuring and emerged as a privately owned company after clearing its last remaining regulatory hurdles following FCC approval.