Edison: Radio Owns 70% Of Gen Z’s Ad-Supported In-Car Time
Radio isn't just holding on with young listeners in the car; it's dominating. New Edison Research data finds AM/FM commands 70% of the ad-supported audio time that Americans 13-34 spend in vehicles, more than six times the share of its closest competitor.
Study: Heavier Holiday Radio Campaigns Mean Bigger Store Traffic
Retailers weighing where to spend holiday ad dollars just got fresh evidence that radio pulls shoppers through the door. A new foot traffic study finds that the heavier a brand's radio campaign runs, the bigger the resulting jump in store visits.
Scalise Maps Out AM Radio Act’s Road to Vote and Passage
President Trump is ready to sign the AM Radio for Every Vehicle Act, according to House Majority Leader Steve Scalise, who outlined the bill's upcoming House floor vote set for September 14 and its hopeful fast-track into law with Salem Media's Hugh Hewitt.
AM Radio Act Finally Gets Its House Floor Vote Date
After years of lobbying, hundreds of House co-sponsors and a summer spent pressing congressional leadership, the AM Radio for Every Vehicle Act finally has a floor date. House Majority Leader Steve Scalise has scheduled a standalone vote.
AM Radio Act Allies Race Short House Calendar Before Year End
With Congress back this week for a narrow window before its pre-election recess, NAB and AM Radio for Every Vehicle Act allies like the National Religious Broadcasters are making an urgent push for a House floor vote, warning the bipartisan bill's time is running out.
Humility, Not Just Hustle, Is A Modern Must For Radio Sellers
Forget "Always Be Closing." On NASBA's Broadcast Advocate podcast, Maine Association of Broadcasters President and CEO Tim Moore hosted Local Broadcast Sales President Gary Moore and Vice President Eric Moore to discuss the new mantras for radio sales success.
Google Research Shows It’s the Wrong Time To Cut Radio Ads
Brand awareness spend often gets cut first when budgets tighten, treated as a nice-to-have rather than a growth driver, but new research from Google puts a number on why that's a mistake. The results make a powerful case for maintaining radio ad budgets.
Radio Fees Rise as FCC Rejects Broadcasters’ Relief Bids
Two years of falling FCC bills are ending for AM and FM broadcasters. The agency officially rejected requests from the NAB and dozens of state associations to soften a coming fee increase for AM and FM stations, following a jump in the agency's operating budget.
10 Radio Listeners Give One Message: We Want Connection
Ask radio listeners why they still tune in, and one word keeps coming up: connection. That's the throughline of a new qualitative study from Coleman Insights, presented on August 27 as "The Listener Truth," drawing on interviews with ten radio listeners.
NABLF Preps More Campus Outreach for Future Broadcasters
Every fall semester brings a fresh wave of college students weighing career paths, and the NAB Leadership Foundation is moving to make sure the pipeline from radio dreams to employment reality is flowing with paid internships, training, and campus outreach.
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