HRA Report: Brands Must Prioritize Radio for Hispanic Reach
The Hispanic Radio Alliance, with Nielsen, has released its first major report in support of the power of Spanish-language radio in the US. "Tuning In to Hispanic Audiences" highlights audio as a cornerstone for brands to connect with the influential Hispanic market.
Local Ad Buyers Tell Radio’s Strengths and Weaknesses for 2025
The latest Local Ad Buyers Survey from Borrell Associates highlights a pivotal moment for radio in the advertising landscape. While radio scraps with other media for revenue, it has some of the highest-regarded sellers in the sphere - with one glaring caveat.
National Urban League: AM Radio is a ‘Voice for Black America’
The list of AM Radio for Every Vehicle Act supporters grows with each passing day in the eleventh hour of the 118th Congress. The National Urban League has called on House and Senate leaders to pass the legislation on behalf of African-American communities.
GroupM Forecast: Digital Audio Up, AM/FM Flat For 2025
While global advertising investments reached a record $1 trillion in 2024, driven by digital and retail media growth, GroupM’s End-of-Year Global Advertising Forecast expects traditional audio platforms to face challenges in the coming year.
AM/FM Still Outpaces Streaming For Top US Music Platform
Despite the growing buzz around podcasts and spoken-word content, music remains the dominant draw for US listeners, accounting for 74% of their average daily audio time - and even while it sits on a razor-thin margin, radio is the top platform to listen to music.
Emergency Managers Make Plea For AM Act Passage After Helene
A group of emergency management professionals from some of the areas hardest hit by Hurricane Helene - and best served by AM radio in the aftermath - are the latest to implore Congress to get the AM Radio for Every Vehicle Act passed by the year's end.
NYPD, FDNY Leaders Call on Schumer to Save AM Radio in Cars
A coalition of New York City and State public safety officials and emergency response leaders is calling on Senate Majority Leader Chuck Schumer to ensure passage of the bipartisan AM Radio for Every Vehicle Act before the current Congress ends.
WARC and Audacy Present Case for More Audio Ad Spend in 2025
As the most popular audio medium in the US, how does radio beat the disparity between audio advertising spend and audio consumption? A new white paper from WARC and Audacy is taking the "Audio Investment Gap" directly to the marketers responsible.
Lara Leaves TelevisaUnivision Amid US Audio Revamp
TelevisaUnivision's new CEO Daniel Alegre has announced a major organizational restructuring. Central to these changes is the departure of Jesús Lara, Head of Local in the US, and the reassignment of US audio and local programming leadership.
SBS Props Corporate Cutbacks With Radio Growth In Q3 Report
Spanish Broadcasting System has released its financial results for the third quarter, highlighting profitability improvements despite a decline in revenue. The company reported net revenue from continuing operations of $34.3 million.
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