NFL Radio Broadcasts Prove Potent To Reach Young Fans
As kickoff nears, Nielsen analysis reveals that radio still has a massive reach to football fans across America. This coverage not only includes every game from the first kickoff to the Super Bowl but also features pre- and post-game programming.
FCC Delays The Return of Contentious Employee Data Collection
It's been half a year since the FCC voted to bring back Form 395-B, which collects employee data on race, ethnicity, and gender, after being inactive for two decades. Now the start date for the controversial practice has been halted on a technicality.
MBA Head Wendy Paulson Takes To The Air To Champion AM Act
Minnesota Broadcasters Association President Wendy Paulson returned to her AM roots this week to push for the band's future. Paulson made an appearance on WCCO, where she previously served as Program Director, to promote the AM Radio For Every Vehicle Act.
Borrell: Local Advertisers Trying ‘Something New’ Are Trying Radio
As companies navigate uncertain terrain in the local advertising landscape, Borrell Associates reports that many local advertisers who want to try something new, are trying radio. Why? It comes down to how radio sellers are some of the best in all of media.
mSurvey Unveiled: Meet Nielsen’s New Digital Diary Tool
After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After more than a year in development and testing, here's what we know:
Global Report: Radio Outperforms Streaming in Music Engagement
As debate continues around the relevance of radio as a music discovery tool, a new survey is exploring why people around the world continue to turn to AM/FM to fulfill their musical needs. The data also shows high levels of engagement with radio compared to streaming.
Dear Digital Diary: Nielsen Spills Details On Major Overhaul Plans
With continued calls to modernize its measurement service from many in the radio industry, Nielsen gave a look behind the curtain at its changing approach to audio diary surveys - including an expected launch for the highly-anticipated all-digital mSurvey diary.
Hurricane Katrina Anniversary Spurs Hard Push For AM Radio Act
Almost nineteen years to the day that Hurricane Katrina made landfall on the Gulf Coast, Lt. Gen. Russel L. Honoré, who commanded Joint Task Force Katrina, has led Louisiana officials and first responders in calling on Congress to pass the AM for Every Vehicle Act.
As Podcast Ad Loads Echo Radio, A New Study Highlights Risks
As radio's top companies make podcasts a cornerstone of their digital revenue strategies, a new study is suggesting that the industry may be bringing one of its long-standing issues to the medium: increased ad load and potential dilution of ad effectiveness.
Why Home Improvement Retailers Bet Big on Radio Ads
Lowe's and The Home Depot are some of radio's biggest advertisers, especially around summer and the holidays. Why is that? Fresh consumer studies are providing a detailed look into the significant impact of audio listeners on the home improvement market.
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