Growth Vs. Retention – Part 2
(Buzz Knight) The concept of growing and retaining an audience is an important consideration for all content creators. Last week, we examined growth and this week let’s examine the retention strategy.
How Brands Build Trust and Loyalty With Hispanic Listeners
One of the most engaged demographics in all of radio is the Hispanic listener. Given the audience's intense loyalty and buying power to boot, Hispanic Radio Conference 2024 took a deep dive into the unique dynamics of "Hispanic Radio and the Consumer Connection."
vCreative Gets In The Text Groove With New vPromotions Feature
vCreative has launched a new feature integrating its vPromotions platform with Text Groove to simplify the text-to-win contest process for broadcasters by enabling single-platform management of these promotions.
Broadcasters Foundation of America Hosts Third Media Mixer
More than 150 broadcast professionals gathered at the iHeartMedia studios in New York City last Thursday for the third Media Mixer hosted by the Broadcasters Foundation of America on the organization's 2024 Giving Day.
El Zol Shines In DC To Benefit The Kids of St. Jude’s
Audacy Washington DC's El Zol 107.9 (WLZL) raised $181,726 for St. Jude Children’s Research Hospital during a one-day radiothon on June 14. The Hispanic radio station has now contributed more than $2.4 million to the organization since 2016.
SiriusXM Will Now Undergo Reverse Stock Split In Liberty Merger
According to SEC filings, SiriusXM has made significant changes to its existing agreements concerning its upcoming reorganization and merger with Liberty Media Corporation. The process still remains expected to close in the third quarter of 2024.
Study: Brands Will Invest 16% More On Radio With In-Car Visuals
A May study conducted by Advertiser Perceptions highlights a significant brand shift in interest towards in-car visual ads synced with AM/FM broadcasts, with 80% of agencies and advertisers showing interest in in-dash visuals, a rise from 64% in 2021.
Alaska Public Media Gets CPB Grant To Help Rural News Radio
The Corporation for Public Broadcasting has granted Alaska Public Media $936,000 to fund the Alaska Desk initiative - a collaborative effort among public radio and television outlets across the state to bolster local news coverage, especially in rural areas.
Radio’s Hot Summer For National Spot Revenue Continues
Radio's national spot play may have been ice-cold last summer with all the economic uncertainty, but this year has seen a hot June, with competition continuing past Memorial Day. Media Monitors has released its weekly report covering June 10 to June 16.
iHeart and Deep Blue Sports Debut Women’s Sports Audio Network
iHeartMedia is giving a first look at programming and personalities on the Women’s Sports Audio Network. The network, launched in collaboration with Deep Blue Sports + Entertainment, is the first audio platform devoted entirely to women’s sports.
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