Katz: Tax Prep Services Still Get Big Returns From Radio Ads
With less than two weeks left until tax day, tax preparation services are turning to radio advertising for its broad reach, diverse audience, and local impact to connect with clients. While this isn't new, data shows the tax prep/radio bond is only growing stronger.
The Religious Radio Boom Continues As FCC Licenses Increase
After a year of financial uncertainty, radio ownership grew in the first quarter of 2024, according to FCC license records. Noncommercial FM numbers have soared in the past year, driven by aggressive buying from religious broadcasters.
West Virginia AM Loses Towers To The Week’s Spring Storm Wave
As strong spring storms whipped across the United States this week, two West Virginia AM broadcast towers were toppled by beyond-gale-force winds reaching 90mph on Wednesday night. Both towers belong to WCHS, a news station serving the Charleston area.
Doug Fitzgerald To Take Weekday Afternoons in Lincoln On KLIN
Last week, on-air personality and political consultant Dan Parsons revealed he had been cut by NRG Media Lincoln's KLIN-AM after ten months as part of a "strategic shift" in programming. We now know who Parsons' weekday afternoon replacement will be.
Blast From The Past: C.J. Jones and Ronald “Buzz” Bowman, 1980
Happy Friday! This week’s Blast From The Past features C.J. Jones and Ronald "Buzz" Bowman at WCSC-AM in Charleston, SC. Send your Blast From The Past to our Editor-in-Chief Cameron Coats for your chance to be featured.
Tracy Johnson’s AI Endeavor Welcomed By Radio Vendor Alliance
The Radio Vendor Alliance is the latest radio coalition to embrace artificial intelligence through its latest member, Radio Content Pro. Radio Content Pro was unveiled in February by Tracy Johnson Media Group and WP Media.
Is Apple Podcasts’ Subscription Program A Paywall for Creators?
Amid DoJ scrutiny over alleged power abuse in other areas, Apple could find itself in pay-for-play-type turmoil as the company tries to promote its podcast monetization program, which offers premium show subscriptions in exchange for a cut of the profits.
NAB Fortifies Legal Team With Former FTC Lawyer Machiraju
Former Federal Trade Commission attorney Nandu Machiraju has joined the National Association of Broadcasters legal team as the new Senior Vice President and Deputy General Counsel.
Longtime South Florida Morning Host ‘Young’ Ron Brewer Has Died
Radio personality Ron Brewer, known to South Florida listeners as "Young Ron," has passed away as confirmed by his longtime morning show partner Paul Castronovo. Brewer joined Castronovo at Ft. Lauderdale's WSHE in 1990 and had a career spanning four decades.
Spotify To Make Second Price Hike In A Year Due To Audiobooks
It was touted as a complementary expansion when Spotify added 15 hours of audiobook listening for US premium subscribers in November, but the free ride is over. Spotify is reportedly set to raise subscription prices $1 or $2 per month to offset the audiobook cost.
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