‘How Do I Know If My Ad Is Working?’
(By Pat Bryson) Businesspeople want to run an ad today and have teeming multitudes run into their store tomorrow screaming out our call letters. Customers will find it confusing to attribute their arrival to our station’s ads. Also, it's not their job.
To Be The Best, You Have To Outwork The Rest
(By Loyd Ford) The only person who can determine your work ethic is you. This is one of the key areas in your life where you are in complete control. There may be better sellers out there, but you have the choice to outwork everyone else in your market.
Radio’s Emotional Rescue
(By Marc Greenspan) You’ve likely read about the Mediaprobe Neuro study that found radio programming is 13% more engaging than TV. As you dig deeper into the data, it is all about how radio is a more emotion-inducing medium than TV.
Radio Ink Wants To Spotlight Radio’s Best Eclipse Ideas
Is your station doing a unique promotion, remote, or sponsorship for the eclipse? If your sales or programming teams found a cool way to highlight the solar event, tell Radio Ink and we'll spotlight the best ideas - send stories and pictures to Radio Ink Online Editor Cameron Coats.
Orlando NPR Member Rebrands As Central Florida Public Media
Orlando's WMFE is the latest public radio station to shift its branding away from radio under a new name: Central Florida Public Media. Station management says the new brand mirrors the organization’s evolution from a broadcast-focused entity to a multiplatform content provider.
Colorado Broadcasters Association To Start Hall Of Fame In 2024
The Colorado Broadcasters Association celebrated the state's superlative broadcasters at its Awards of Excellence Gala on Saturday, April 6. The event, which also celebrated the CBA's 75th anniversary, was held at the Ritz Carlton Denver with hundreds of radio attendees.
Pillar Media Puts Christian Hip Hop On The FM Dial In Denver
Pillar Media has tripled its presence in the Denver area after closing its acquisition of Max Media's KJHM and KFCO. KJHM, formerly Jammin' 101.5, is now Star 101.5, while KFCO switched from Hot 107.1 to Christian hip-hop Kingdom 107.1.
FRC’s Tony Perkins To Debut Conservative Talk Show With Salem
US Speaker of the House Mike Johnson will be on hand to help Salem Media Group debut its latest news radio venture, This Week On The Hill, on April 13. The weekly political discussion show will broadcast across the Salem Radio Network and Salem News Channel.
SiriusXM Tees Off 2024 Masters Radio Coverage From Augusta
As Masters Tournament week begins in Augusta, SiriusXM is again offering full coverage on Masters Radio via satellite radio or streaming. The live Tournament broadcast will air from Thursday through Sunday beginning each day at 2p ET until the end of play.
Tommy Jordan Swaps Philly Fill-Ins For New Hampshire Mornings
Saga Communications is welcoming Tommy Jordan back to the company for mornings on 96.5 Live Free Country (WMLL) in Manchester, NH. Jordan will co-host alongside current host and New Hampshire native Laura Stelchook.
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