Hispanics Make Up 20% Of US Population; 4% Of Total Ad Spend
Nearly 20% of the total US population is Hispanic. That 20% has an annual buying power of $3.2 trillion - more than the entire GDP of the UK. Despite this, Hispanic-focused advertising currently stands at about 4% of total ad spend.
Women to Watch: Julia Lepidi, ‘The Julia Show’
(By Charese Fruge') Julia Lepidi hosts The Julia Show, which is two different shows: a morning show on ALT 98.7 in Detroit and a nationally syndicated Top 40 midday show. She started in radio in 2012 as a promo kid on 98.7 AMP Radio in Detroit.
Saying Those Three Little Words
(By Chris Stonick) I’ve been on thousands of calls with salespeople, and from time to time, a client asks a question that they don’t know the answer to. What do they do? They try to guess at an answer or worse yet, make something up. Why?
What’s Stopping You?
(By James Bahm) Why are so many professional salespeople so dog-gone scared of contacting prospects? When I started in this business, I used to think of these “Decision Makers” as these Grizzly-Adams-types who’d be sitting at their desk cleaning their hunting rifles.
BIA Reveals US Radio’s Highest Billing Stations Of 2023
BIA Advisory Services has released its annual list of the top ten highest-billing radio stations in the US for 2023. With the list came a revelation that there was an overall revenue decline for the first time, post-COVID.
Joe Rogan Again Leads The Top 50 US Podcasts List For Q1 2024
Edison Research has released the Top 50 Podcasts in the US for the first quarter of 2024. The rankings, derived from Edison Podcast Metrics, reflect total audience reach through continuous interviews conducted in English and Spanish throughout the quarter.
Gottlieb Preps For ‘Mental Gymnastics’ Of Radio and Coaching
FOX Sports Radio host Doug Gottlieb has been appointed head coach for the University of Wisconsin-Green Bay men's basketball team and says he can effectively balance his new role while continuing to host his nationally syndicated weekday show.
Washington Spirit Find Their Radio Home On DC’s ESPN 630
The Washington Spirit has announced its first-ever radio partnership with Cumulus Media Washington, DC's ESPN 630. The station will broadcast 13 regular NWSL season matches throughout the 2024 season, starting May 18.
WNBA Fever Brings Minnesota Lynx Back To Radio
As the WNBA starts its 2024-2025 season with heavy interest from the "Caitlin Clark effect," the Minnesota Lynx are celebrating their return to radio for the first time since 2019 thanks to a partnership with iHeartMedia Minneapolis.
SiriusXM Signs Another Big 360L Deal, This Time With MINI
Less than a month after announcing an extended deal with Hyundai, SiriusXM has announced that the broadcaster's 360L satellite and streaming audio platform will now be standard in every all-new MINI model sold in the United States.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
