My Advertising Didn’t Work (Or Did It?)
(By Pat Bryson) We've all heard "my advertising didn't work." Much of the time, the campaign - I use the term loosely, here - didn't work because it was conceived incorrectly. It didn't have the three necessary ingredients for a successful campaign:
Spokane Radio Shakeup as ‘Dave, Ken, and Molly’ Ends Suddenly
On Friday morning, listeners of the long-running Dave, Ken, and Molly morning show in Spokane woke to a shock: the show's abrupt cancellation. Morgan Murphy Media let the 92.9 ZZU (KZZU) trio go as part of a larger operational restructuring in the market.
Cumulus Promotes Alex Cadelago To Spread Houston Success
Cumulus Media has promoted Houston Market Manager Alex Cadelago to Regional Vice President, adding oversight of its Albuquerque and Tucson markets. Cadelago will supervise Albuquerque Market Manager Jeff Berry and Tucson Market Manager Ken Kowalcek.
Audacy Taps DC Ops Director Chris Kinard To Replace Eskin
Audacy has appointed Washington DC cluster Director of Operations Chris Kinard as its new Sports Format Vice President. Kinard succeeds Spike Eskin, who recently returned to Philadelphia to co-host the afternoon show on SportsRadio 94WIP.
Add Radio and Stir
(By Marc Greenspan) Even if you’re only paying cursory attention to the political landscape, you know this year’s races will be historic. This is not a bold statement, as every presidential election has the potential to bring about huge societal changes.
Religious Radio Leaders Share How AM/FM Still Wins Women
Despite the rise of digital platforms, traditional over-the-air radio retains a special place in the hearts and minds of American women. National Religious Broadcasters has added a spotlight to that data, speaking to the format's female leaders on the topic.
KOKE’s Cole, Raines, & Blake Make Quick Return To Austin Radio
Weeks after exiting KOKE due to the signal's sale to Norsan Media, local personalities Bob Cole, Eric Raines, and Deena Blake have found a new home on Austin's 95.9 Texas Country (KKMJ-HD3). Audacy Austin flipped the signal from Hip-Hop to Country in May.
AdLarge Gets Big Partnerships Pickup With Jess Mott
AdLarge Media has appointed Jess Mott as its new Director of National Digital Partnerships. Mott will contribute her extensive digital media expertise to AdLarge and its female podcast network, fwd. network.
Pioneering PNW Radio Host Charlye Parker Passes Away
Everett, WA radio host Charlye Parker, one of the first female on-air talent in the US, passed away this past week, less than two days after her final show. Parker, who began her career in 1973, was a host on Classic Country KKXA-AM for more than a decade.
SiriusXM Loses ‘Office Ladies’ To Audacy Podcasts
Jenna Fischer and Angela Kinsey, from the hit TV show The Office, have moved their popular podcast, Office Ladies, to Audacy after leaving SiriusXM. The change allegedly comes as the duo expressed dissatisfaction with SiriusXM's management of Earwolf.
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